FA Malaysia

FA Malaysia

@FAM_Malaysia

Official Twitter of Football Association of Malaysia (FAM)

Kelana Jaya https://fam.org.my/ Joined 2015-05-11 Date of Analysis: Dec 16, 2025

178,743

Followers

62

Following

17,601

Tweets

180.2

Avg Engagement

217

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @FAM_Malaysia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2015-05-11
  • Verification:No
  • Location:Kelana Jaya

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:120.4
  • Avg Retweets per Tweet:59.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account consistently receives high average likes and retweets, indicating strong audience interaction. Its tweets often include hashtags and links, enhancing visibility and engagement.

120.4

Avg Likes/Tweet

59.8

Avg Retweets/Tweet

391,438

Total Likes

194,258

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

32

Median Likes

8

Median Retweets

126

75th Percentile

11,077

Top Tweet

1.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

82.3%

Original

14.9%

Replies

2.2%

Retweets

0.6%

Quotes

0.0%

Threads

0.1%

With Media

94.1%

With Links

89.2%

With #Tags

7.5%

With @Mentions

37.4%

With Emojis

229

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.18

Reply/Original Ratio

0.25

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

70.5%

Weekday Posts

29.5%

Weekend Posts

Top Hashtags

#fam (2849) #harimaumalaya (2849) #futsal (473) #cuckoompfl2022 (352) #affmitsubishielectriccup2022 (204) #malayantigress (195) #vietnam2021 (160) #spfm (128) #pialabelia2022 (119) #acq2023 (118)

Most Mentioned

@astroarena (79) @mas (48) @affmecup (29) @tv9malaysia (16) @askrapidkl (14) @fifae (12) @affsuzukicup (11) @afcasiancup (6) @tv_okey (6) @sukantv_rtm (6)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,676 (82%)
Replies 484 (15%)
Retweets 72 (2%)
Quote Tweets 18 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 72 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes Malaysian football fans, sports enthusiasts, and international followers interested in Malaysian football. It also reaches out to media and stakeholders in the sports industry.

Average

Audience Quality

33.8%

Suspicion Index

45.0%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

46.9%

Empty Bio

54.4%

<10 Tweets

3.2%

Mass Following (>2K)

0.0%

New (<90 days)

71.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.5%

No URL

43.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

31,749,833

Total Potential Reach

3

Median Follower Reach

30

75th Percentile Reach

1.4%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

29.7%

Creators

14,858 accounts

15.8%

Consumers

7,922 accounts

54.4%

Dormant

27,220 accounts

35

Verified Followers

0.07% of total

1.3%

Professional Bios

founder, dev, analyst, etc.

0.03

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Malaysia (2,122) Selangor, Malaysia (466) Kuala Lumpur (312) Johor Bahru, Johor (293) Johore, Malaysia (227) Perak, Malaysia (206) Kuala Lumpur, Wilayah Persekut (158) Kuala Lumpur City (155) Kedah, Malaysia (141) Kuala Lumpur Federal Territory (130)

51

Verified Followers

0.05% of total

17,373

Protected Accounts

17.2% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,531 Wrestler Wrestling, Motivation, Self-promotion
@GOAL_ID 2,859,036 Sports Journalist Olahraga, Tujuan, Obsesi
@REALFAFAU 1,475,174 Media Personality Radio, TV, Followers
@BuletinTV3 1,112,168 News Anchor -
@HishammuddinH2O 985,339 Politician Politics, Diplomacy, Malaysia
@sharifahamani 818,970 Storyteller Storytelling, Family, Art
@UMonline 816,387 News Outlet News, Malaysia, Updates
@idextratime 674,997 Sports Journalist Sampah, Laknat, Business
@SiaranBolaLive 645,320 Sports Broadcaster Sports, TV, Schedule
@panditfootball 629,444 Football Analyst sepakbola, berita, analisis

Top Keywords in Follower Bios

life (1,536) yang (1,215) allah (1,197) love (1,118) football (899) simple (738) happy (675) hidup (647) malaysia (627) fun (492)

Top Hashtags in Follower Bios

#ggmu (285) #ynwa (251) #coyg (114) #freepalestine (93) #ktbffh (85) #cfc (53) #mufc (50) #savepalestine (50) #lfc (33) #halamadrid (22)

59,525

Followers With Bio

41,467

Followers Without Bio

58.94%

% With Bio

41.06%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

40,762

Combined Engagement

25,805

Total Likes

14,957

Total Retweets

8,152

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

0%

With @Mentions

60%

With Links

Topical Analysis:

National Football International Competitions Sports Achievements Fan Engagement Official Announcements
FA Malaysia
@FAM_Malaysia

Salam Takziah FAM mengucapkan takziah kepada keluarga mangsa-mangsa yang terkorban dalam tragedi rusuhan penonton selepas perlawanan Liga 1 Indonesia di antara Arema FC dan Persebaya Surabaya di Stadium Kanjuruhan, Malang, Indonesia, malam tadi. #FAM #HarimauMalaya https://t.co

2022-10-02
Retweets: 3,222 Likes: 7,855 Engagement: 11,077
FA Malaysia
@FAM_Malaysia

Tahniah Malaysia! 🇲🇾 Skuad Harimau Malaya layak secara merit ke Piala Asia selepas tempoh 43 tahun! #FAM #HarimauMalaya #ACQ2023 https://t.co/T78yETwGzi

2022-06-14
Retweets: 2,970 Likes: 5,224 Engagement: 8,194
FA Malaysia
@FAM_Malaysia

Keputusan Masa Penuh Piala Mitsubishi Electric AFF 2022 | Selasa, 3 Januari 2023 MALAYSIA 🇲🇾 4-1 🇸🇬 SINGAPURA ⚽️ Darren Lok 35' Stuart Wilkin 51' 54' Sergio Aguero 88' ⚽️ Faris Ramli 85' ▶️ Malaysia layak ke separuh akhir! #FAM #HarimauMalaya #AFFMitsubishiElectricCup2022 ht

2023-01-03
Retweets: 3,138 Likes: 4,556 Engagement: 7,694
FA Malaysia
@FAM_Malaysia

Keputusan Masa Penuh Piala Mitsubishi Electric AFF 2022 | Sabtu, 24 Disember 2022 MALAYSIA 🇲🇾 5-0 🇱🇦 LAOS ⚽️ Sergio Aguero 29' Faisal Halim 65' 68' Haqimi Azim Rosli 77' Stuart Wilkin 87' #FAM #HarimauMalaya #AFFMitsubishiElectricCup2022 https://t.co/76Ost31MY7

2022-12-24
Retweets: 2,671 Likes: 4,959 Engagement: 7,630
FA Malaysia
@FAM_Malaysia

Keputusan Masa Penuh Kumpulan E • Kelayakan Piala Asia 2023 | Selasa, 14 Jun 2022 MALAYSIA 🇲🇾 4-1 🇧🇩 BANGLADESH ⚽️ Safawi Rasid 16' (P) Dion Cools 38' Syafiq Ahmad 47' Darren Lok 73' ⚽️ Mohammad Ibrahim 31' ▶️ MALAYSIA layak ke Piala Asia 2023! #FAM #HarimauMalaya #ACQ2023 h

2022-06-14
Retweets: 2,956 Likes: 3,211 Engagement: 6,167

Key Insights & Takeaways

The account frequently shares news about national team achievements and major matches, which drives engagement. It uses hashtags and links to increase reach and provide additional context. Content is focused on promoting Malaysian football and national pride.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 178,743
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @FAM_Malaysia reveals an well-established Twitter presence with 178,743 followers. The account demonstrates a content-creator strategy, averaging 180.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025