FC Spartak Moscow

FC Spartak Moscow

@fcsm_eng

The official Twitter account of Russia's most successful football club 🔴⚪️ @fcsm_official 🇷🇺

Otkrytie Arena, Moscow https://t.co/fB069Zmxhd Joined 2018-06-15 Date of Analysis: Dec 16, 2025

75,292

Followers

1,321

Following

10,195

Tweets

853.5

Avg Engagement

194

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @fcsm_eng's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2018-06-15
  • Verification:No
  • Location:Otkrytie Arena, Moscow

Data Summary

  • Tweets Analyzed:3,199
  • Avg Likes per Tweet:769.5
  • Avg Retweets per Tweet:84.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,199 tweets

The account maintains high engagement levels, with a significant number of likes and retweets per tweet. The content is tailored to resonate with fans and highlight key moments in the club's history.

769.5

Avg Likes/Tweet

84.0

Avg Retweets/Tweet

2,461,601

Total Likes

268,866

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

68

Median Likes

2

Median Retweets

158

75th Percentile

271,179

Top Tweet

11.34

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

78.3%

Original

9.3%

Replies

3.0%

Retweets

9.3%

Quotes

0.0%

Threads

0.2%

With Media

71.6%

With Links

37.3%

With #Tags

16.3%

With @Mentions

62.5%

With Emojis

95

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.12

Reply/Original Ratio

3.07

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

63.3%

Weekday Posts

36.7%

Weekend Posts

Top Hashtags

#uel (156) #spartakkhimki (51) #spartakdynamo (48) #spartakural (44) #legspa (44) #leispa (44) #spanap (41) #akhmatspartak (38) #spartakakhmat (36) #krasnodarspartak (35)

Most Mentioned

@fcsm_official (46) @europaleague (37) @fcsm_eng (28) @victormoses (27) @alexkralcz (17) @lcfc (15) @otkritiearena (12) @ayrtonlucas (11) @bayer04_en (11) @teamrussia (10)

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Content Strategy Analysis

Based on 3,199 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,506 (78%)
Replies 298 (9%)
Retweets 97 (3%)
Quote Tweets 298 (9%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 97 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,199 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience primarily consists of football fans, especially those interested in Russian football and the club's performance in major competitions. The audience is likely to be engaged with sports news and club updates.

Average

Audience Quality

23.3%

Suspicion Index

24.4%

Low-Quality %

45

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35.7%

Empty Bio

20.3%

<10 Tweets

14.6%

Mass Following (>2K)

0.0%

New (<90 days)

53.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.9%

No URL

13.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

6,896,995

Total Potential Reach

45

Median Follower Reach

183

75th Percentile Reach

5.7%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

60.0%

Creators

5,995 accounts

19.8%

Consumers

1,975 accounts

20.3%

Dormant

2,030 accounts

36

Verified Followers

0.36% of total

4.6%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Lagos, Nigeria (82) Nairobi, Kenya (60) Nigeria (58) London, England (47) Senegal (44) Dhaka, Bangladesh (37) Accra, Ghana (34) England, United Kingdom (33) Manchester, England (31) Kampala, Uganda (23)

36

Verified Followers

0.36% of total

866

Protected Accounts

8.66% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@LILBTHEBASEDGOD 1,239,774 Rapper Music, Writing, Film
@parejitalin 894,996 Photographer Fotos, Packs, Publicidad
@TransferNewsCen 229,072 Sports Journalist Football, Transfer News, Podcast
@Barca__pictures 189,480 Graphic designer Football, Graphic Design, Photography
@KeitaBalde 182,747 Athlete Senegal, Instagram, Nike
@ferashatoum 173,737 Journalist Investigative journalism, documentaries, storytelling
@harrisonJNIOR 157,285 Graphic Designer Photoshop, Advertisement, UI/UX
@OriginoZee17 149,616 - -
@HallyuWebsite 123,041 Content Creator Kpop, Kdrama, K-Fashion
@wiwsport 90,983 Sports News Sport, Senegal, News

Top Keywords in Follower Bios

football (308) love (171) life (167) fc (162) messi (138) united (132) chelsea (124) god (118) sports (110) manchester (110)

Top Hashtags in Follower Bios

#ynwa (23) #mufc (21) #ggmu (12) #lfc (9) #messi (9) #glazersout (8) #cfc (8) #halamadrid (8) #freepalestine (7) #dubnation (7)

6,434

Followers With Bio

3,566

Followers Without Bio

64.34%

% With Bio

35.66%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,199 analyzed

1,011,553

Combined Engagement

890,174

Total Likes

121,379

Total Retweets

202,311

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

Football Club Promotion Engagement Achievements Russian Football Sports News

Key Insights & Takeaways

The account frequently references major achievements, such as UCL trophies, which helps reinforce the club's status and legacy. It uses a mix of promotional and celebratory content to maintain audience interest and loyalty. The use of links suggests a focus on driving traffic to official club resources or match updates.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 75,292
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @fcsm_eng reveals an well-established Twitter presence with 75,292 followers. The account demonstrates a content-creator strategy, averaging 853.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025