Fed Square
Fed Square is Melbourne's civic, cultural, and community heart – and the gateway to the city’s Arts Precinct.
53,727
Followers
1,193
Following
11,350
Tweets
12.1
Avg Engagement
452
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @FedSquare's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-24
- Verification:No
- Location:Melbourne, Australia
Data Summary
- Tweets Analyzed:3,197
- Avg Likes per Tweet:7.0
- Avg Retweets per Tweet:5.1
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,197 tweetsThe account has a high average engagement rate with likes and retweets, indicating strong community interaction. It frequently shares content related to major events, which drives engagement.
7.0
Avg Likes/Tweet
5.1
Avg Retweets/Tweet
22,236
Total Likes
16,403
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
6
75th Percentile
3,811
Top Tweet
0.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
56.9%
Original
9.3%
Replies
27.2%
Retweets
6.6%
Quotes
0.0%
Threads
3.8%
With Media
90.4%
With Links
36.3%
With #Tags
59.1%
With @Mentions
22.5%
With Emojis
193
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.16
Reply/Original Ratio
0.24
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83.0%
Weekday Posts
17.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,197 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 870 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,197 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe audience consists of locals and visitors interested in Melbourne’s cultural and sporting events. They are passionate about community engagement and national sports like football.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
23
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.2%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,030,221
Total Potential Reach
23
Median Follower Reach
150
75th Percentile Reach
6.1%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,998 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,208
Protected Accounts
12.08% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SinghLions | 1,325,931 | Restaurateur | Food, Travel, Influencer |
| @rogerhamilton | 920,867 | Entrepreneur | education, entrepreneurship, futurism |
| @sunriseon7 | 463,147 | TV Host | News, Entertainment, Lifestyle |
| @thebodycoach | 428,113 | Fitness Coach | Fitness, Health, Happiness |
| @OldPhotosBacon | 395,810 | Collector | Old Photos, Bacon, Amusing Stuff |
| @VicGovDH | 311,195 | Healthcare | health, wellbeing, policies |
| @Takoa | 187,552 | - | - |
| @Milliganreports | 148,036 | Reporter | Investigative journalism, Press freedom, Courage |
| @badiucao | 122,156 | Artist | Cartoonist, Activist, Human rights |
| @TimeOutMel | 114,716 | Media | food, drink, culture |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,627
Followers With Bio
4,373
Followers Without Bio
56.27%
% With Bio
43.73%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,197 analyzed10,005
Combined Engagement
4,453
Total Likes
5,552
Total Retweets
2,001
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @elonmusk: Tesla Powerwalls can support houses of any size, but the cool thing is we can tow this house around with a Model X! https://t.co/MmQl8BPetY
Thanks to all the fans who braved the cold (and early morning!) to support the @Socceroos at Fed Square. We’re so thankful to have such an iconic space for all Victorians to come together ⚽️💛💚 #GiveIt100 #Socceroos #FIFAWorldCup https://t.co/0ilD16sqLH
RT @AustralianOpen: "It's difficult to describe my emotions." - @RafaelNadal is back into the final of a Grand Slam! 😍 #AusOpen https://t.co/U6sy3CAoC4
There’s nothing that matches the passion of the @Socceroos fans. We love that you gathered in your thousands at Fed Square to watch our team’s win over Tunisia. We’ll see you at the next match but please take care of the Square and the people in it 🧵1/2 https://t.co/KCs5N5R1yR
Well done to the @Socceroos! So proud. We were with you every moment at Fed Square, gave it 100 and more! #AllForTheSocceroos #GiveIt100 #FIFAWorldCup https://t.co/URWSdNkWh1
Key Insights & Takeaways
The account leverages major sporting events to boost engagement and community pride. It emphasizes the role of Fed Square as a central gathering place for events. Content often includes hashtags that encourage collective identity and support.
Strengths
- + Established follower base of 53,727
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @FedSquare reveals an growing Twitter presence with 53,727 followers. The account demonstrates a content-creator strategy, averaging 12.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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