Flipboard

Flipboard

@Flipboard

We’ve suspended our activity here. We hope to connect with you on Mastodon at https://flipboard.social/@Flipboard.

452,329

Followers

9,383

Following

27,719

Tweets

6.4

Avg Engagement

6,239

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Flipboard's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-02-16
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:4.6
  • Avg Retweets per Tweet:1.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,248 tweets

The account has moderate engagement with an average of 92 likes and 22 retweets per tweet. The shift to Mastodon may impact future engagement metrics.

4.6

Avg Likes/Tweet

1.8

Avg Retweets/Tweet

14,838

Total Likes

5,904

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

4

Median Likes

1

Median Retweets

8

75th Percentile

311

Top Tweet

0.01

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

68.4%

Original

15.8%

Replies

12.5%

Retweets

3.3%

Quotes

0.0%

Threads

8.6%

With Media

81.1%

With Links

55.1%

With #Tags

67.7%

With @Mentions

9.9%

With Emojis

168

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.23

Reply/Original Ratio

0.26

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

87.3%

Weekday Posts

12.7%

Weekend Posts

Top Hashtags

#tech (267) #news (185) #food (167) #science (148) #recipes (144) #travel (126) #covid19 (119) #health (110) #politics (61) #photography (59)

Most Mentioned

@flipboard (301) @janettespeyer (92) @jeffersongraham (92) @coachjeffery (74) @miaq (52) @fitmencook (42) @food52 (32) @tporter2 (31) @phoblographer (30) @cbsnews (30)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,221 (68%)
Replies 513 (16%)
Retweets 407 (13%)
Quote Tweets 107 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 407 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience likely includes photography enthusiasts, food lovers, and individuals interested in social issues. The content appeals to a broad demographic with varied interests.

Average

Audience Quality

22.0%

Suspicion Index

25.1%

Low-Quality %

48

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

37.9%

Empty Bio

19.9%

<10 Tweets

15.6%

Mass Following (>2K)

0.0%

New (<90 days)

44.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

74.6%

No URL

12.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

163,157,498

Total Potential Reach

48

Median Follower Reach

212

75th Percentile Reach

8.0%

>1K followers

1.6%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

58.5%

Creators

29,235 accounts

21.6%

Consumers

10,791 accounts

19.9%

Dormant

9,974 accounts

885

Verified Followers

1.77% of total

10.5%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (477) United States (411) Hyderabad, India (405) London, England (196) Los Angeles, CA (171) Bengaluru, India (158) New York, NY (158) Singapore (146) London (130) New York, USA (127)

1,573

Verified Followers

1.57% of total

15,223

Protected Accounts

15.22% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@TIME 19,446,288 News News, current events, global
@JohnCena 14,104,415 Wrestler Wrestling, Motivation, Self-promotion
@urstrulyMahesh 13,258,074 Actor Movies, Acting, Telugu
@TechCrunch 10,265,687 Journalist Technology, founders, startups
@Residente 6,230,198 Musician Music, Activism, Fatherhood
@CoinMarketCap 5,875,424 Crypto Tracker Cryptocurrency, Revolution, Education
@StationCDRKelly 5,270,496 Astronaut Space, Endurance, Stars
@GameSpot 5,133,782 Gaming News Video games, news, giveaways
@CNBC 5,111,932 News Outlet Business, worldwide, news
@TravelLeisure 4,605,674 Travel Blogger Travel, Inspiration, Wanderlust

Top Keywords in Follower Bios

love (2,171) life (2,080) marketing (1,501) digital (1,475) business (1,340) music (1,259) lover (1,200) world (1,156) tech (1,132) news (995)

Top Hashtags in Follower Bios

#marketing (158) #tech (119) #travel (114) #seo (112) #ai (109) #socialmedia (107) #digital (104) #innovation (100) #digitalmarketing (92) #bitcoin (88)

59,225

Followers With Bio

40,775

Followers Without Bio

59.23%

% With Bio

40.77%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

803

Combined Engagement

676

Total Likes

127

Total Retweets

161

Avg per Tweet

Key Metrics for Viral Tweets

20%

With Media

60%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Photography Food Social Issues Platform Shift Content Curation

Key Insights & Takeaways

The account has transitioned from active Twitter engagement to a Mastodon-focused strategy. Content highlights photography, food, and social issues, indicating a diverse range of interests. The bio suggests a deliberate shift in platform strategy and audience engagement approach.

Strengths

  • + Established follower base of 452,329
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Flipboard reveals an growing Twitter presence with 452,329 followers. The account demonstrates a content-creator strategy, averaging 6.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025