FL Division of Emergency Management

FL Division of Emergency Management

@FLSERT

The FL Division of Emergency Management works to ensure that FL is prepared to respond to emergencies, recover from them, and mitigate against their impacts.

Florida https://www.floridadisaster.org/ Joined 2009-09-03 Date of Analysis: Dec 16, 2025

106,372

Followers

631

Following

14,512

Tweets

124.5

Avg Engagement

1,698

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @FLSERT's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-09-03
  • Verification:Yes
  • Location:Florida

Data Summary

  • Tweets Analyzed:3,225
  • Avg Likes per Tweet:25.1
  • Avg Retweets per Tweet:99.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,225 tweets

The account maintains a high average engagement rate with likes and retweets, indicating public trust and interest in its messages. Verified accounts make up a small percentage, suggesting a mix of personal and official followers.

25.1

Avg Likes/Tweet

99.4

Avg Retweets/Tweet

80,945

Total Likes

320,638

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

7

Median Likes

16

Median Retweets

84

75th Percentile

11,224

Top Tweet

1.17

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

51.9%

Original

9.5%

Replies

35.9%

Retweets

2.7%

Quotes

0.0%

Threads

0.5%

With Media

83.8%

With Links

37.8%

With #Tags

55.3%

With @Mentions

28.7%

With Emojis

249

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.18

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

78.2%

Weekday Posts

21.8%

Weekend Posts

Top Hashtags

#hurricaneian (159) #covid19 (129) #ian (108) #dorian (98) #sally (75) #flprepares (74) #nicole (41) #dyk (33) #flwx (29) #eta (29)

Most Mentioned

@govrondesantis (452) @flsert (290) @healthyfla (133) @kevinguthriefl (107) @nhc_atlantic (101) @fema (82) @femaregion4 (58) @flhsmv (54) @nwstallahassee (53) @jaredemoskowitz (49)

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Content Strategy Analysis

Based on 3,225 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,675 (52%)
Replies 307 (10%)
Retweets 1,157 (36%)
Quote Tweets 86 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,157 retweets (36% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,225 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes residents of Florida, emergency responders, and local authorities. The content is tailored to inform and prepare individuals for potential threats and emergencies.

Average

Audience Quality

24.9%

Suspicion Index

35.2%

Low-Quality %

29

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

50.1%

Empty Bio

28.7%

<10 Tweets

10.2%

Mass Following (>2K)

0.0%

New (<90 days)

47.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.6%

No URL

20.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

22,381,101

Total Potential Reach

29

Median Follower Reach

152

75th Percentile Reach

7.1%

>1K followers

0.9%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

51.3%

Creators

5,128 accounts

20.1%

Consumers

2,005 accounts

28.7%

Dormant

2,867 accounts

329

Verified Followers

3.29% of total

6.6%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Florida, USA (567) United States (193) Miami, FL (169) Florida (154) Tampa, FL (103) Orlando, FL (93) USA (61) Fort Lauderdale, FL (55) Tallahassee, FL (53) Jacksonville, FL (33)

329

Verified Followers

3.29% of total

1,248

Protected Accounts

12.48% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,094,650 Wrestler Wrestling, Motivation, Self-promotion
@NOH8Campaign 799,068 Activism equality, bullying, discrimination
@miketirico 542,816 Sports Broadcaster Sports, Syracuse, NBC Sports
@MattSydal 528,417 Wrestler Pro Wrestling, Yoga, Nonsense
@EvanKirstel 347,157 Tech Influencer Tech, B2B, Social media
@afigue2010 269,488 Sports Journalist Soccer, Sports, Podcasts
@fox35orlando 247,787 News broadcaster news, weather, politics
@PoppyIsMyName 216,654 Podcaster Podcast, Music, Entertainment
@CARLOSFMEJIA 203,824 Politician Agronomy, Government, Democracy
@kvaman 184,375 Social Media Influencer TeamSpirit, 1DDrive, Colombia

Top Keywords in Follower Bios

love (293) florida (279) life (247) mom (190) god (187) wife (164) father (158) husband (156) family (150) retired (145)

Top Hashtags in Follower Bios

#maga (31) #2a (18) #desantis2024 (13) #blm (12) #bitcoin (11) #americafirst (10) #florida (9) #gobolts (8) #fjb (8) #gobucs (7)

4,985

Followers With Bio

5,015

Followers Without Bio

49.85%

% With Bio

50.15%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,225 analyzed

36,146

Combined Engagement

8,537

Total Likes

27,609

Total Retweets

7,229

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

80%

With @Mentions

20%

With Links

Topical Analysis:

Emergency Preparedness Disaster Response Public Safety Communication Crisis Management Alert Testing

Key Insights & Takeaways

The account frequently issues urgent safety alerts, especially during natural disasters like hurricanes. It emphasizes the importance of public awareness and preparedness through educational content. The account acknowledges past mistakes and commits to improving the reliability of emergency alerts.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 106,372
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @FLSERT reveals an well-established Twitter presence with 106,372 followers. The account demonstrates a content-creator strategy, averaging 124.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025