Flybe ✈
Let’s flybe. For travel info and to book visit https://flybe.com/. We're on Twitter between 9am and 5pm (Monday to Friday) to answer general queries.
80,852
Followers
4,492
Following
1,451
Tweets
3.4
Avg Engagement
793
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @flybe's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-24
- Verification:No
- Location:Birmingham
Data Summary
- Tweets Analyzed:1,412
- Avg Likes per Tweet:2.8
- Avg Retweets per Tweet:0.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 1,412 tweetsAverage likes and retweets indicate moderate engagement. The account actively interacts with followers during specified hours.
2.8
Avg Likes/Tweet
0.7
Avg Retweets/Tweet
3,901
Total Likes
947
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
1,437
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
6.2%
Original
91.9%
Replies
1.8%
Retweets
0.1%
Quotes
0.0%
Threads
0.8%
With Media
21.1%
With Links
4.6%
With #Tags
96.0%
With @Mentions
13.0%
With Emojis
138
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
14.92
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
91.5%
Weekday Posts
8.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 1,412 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 25 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 1,412 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is travelers interested in Flybe flights and updates. The account also targets potential customers looking to book trips.
Average
Audience Quality
21.9%
Suspicion Index
26.8%
Low-Quality %
64
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
41.7%
Empty Bio
19.0%
<10 Tweets
15.6%
Mass Following (>2K)
0.0%
New (<90 days)
43.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.2%
No URL
11.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,338,607
Total Potential Reach
64
Median Follower Reach
251
75th Percentile Reach
7.8%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.9%
Creators
6,086 accounts
20.1%
Consumers
2,013 accounts
19.0%
Dormant
1,901 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
55
Verified Followers
0.55% of total
1,419
Protected Accounts
14.19% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,142 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,328,991 | Restaurateur | Food, Travel, Influencer |
| @paul_steele | 644,264 | Travel Blogger | Travel, hiking, photography |
| @aartic02 | 257,095 | Social Media Manager | AAP, Social Media, Change |
| @wonderwomanshel | 254,777 | Entertainer | author, singer, fitness |
| @friends_earth | 217,605 | Environmental Activist | tree planting, climate action, podcasting |
| @InTheWordsOf_CM | 194,654 | Content Editor | Music, Cardiff, Writing |
| @BelfastLive | 151,562 | News Outlet | news, sport, craic |
| @PeteGravesTV | 133,912 | Sports Presenter | Football, Podcasts, Events |
| @travelweekly | 115,229 | Travel journalists | Travel, B2B, Magazine |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,830
Followers With Bio
4,170
Followers Without Bio
58.3%
% With Bio
41.7%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 1,412 analyzed2,321
Combined Engagement
1,679
Total Likes
642
Total Retweets
464
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
On 28 Jan 23 David Pike & Mike Pink were appointed Joint Administrators of Flybe Limited. Flybe has now ceased trading. All Flybe flights from & to the UK are cancelled & will not be rescheduled. Further information can be found @ https://t.co/VbCQW2SmGn & https:/
Hello. Welcome to flybe. We've been busy preparing for take-off and we're excited to say our website is now live. Ready to book your next trip? Let’s flybe. https://t.co/3aTELuR4Lg
We're off to Switzerland! Today's our first flight from Birmingham to Geneva. #Letsflybe https://t.co/XHRl4lzdIL
Let’s love the getting there, Leeds! We’re now flying to @HeathrowAirport and @BELFASTCITY_AIR up to three times daily, from @LBIAirport. Who's joining us? #Letsflybe https://t.co/ArVrFYCWpj
✈️ https://t.co/2skLrCGMnO
Key Insights & Takeaways
The account frequently shares flight-related updates and announcements. It emphasizes customer service and operational changes. There is a focus on promoting the website and booking process.
Strengths
- + Established follower base of 80,852
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @flybe reveals an growing Twitter presence with 80,852 followers. The account demonstrates a conversation-first approach, averaging 3.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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