Shelton Boyd-Griffith

Shelton Boyd-Griffith

@flyrebel

fashion editor in a past life — PREV @essence @popsugarfashion I Header Image: O' my body, make of me always a man who questions | Email: [email protected]

Brooklyn, NY https://www.popsugar.com/author/shelton-boydgriffith Joined 2012-01-18 Date of Analysis: Dec 16, 2025

12,230

Followers

3,659

Following

107,765

Tweets

458.8

Avg Engagement

87

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @flyrebel's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-01-18
  • Verification:No
  • Location:Brooklyn, NY

Data Summary

  • Tweets Analyzed:2,897
  • Avg Likes per Tweet:75.2
  • Avg Retweets per Tweet:383.6
  • Followers Analyzed:11,526

Engagement Analysis

Based on 2,897 tweets

Flyrebel's tweets receive high engagement, with an average of 13,986 likes and 1,015 retweets per tweet, indicating a strong and active community. Their content is both personal and professional, driving interaction.

75.2

Avg Likes/Tweet

383.6

Avg Retweets/Tweet

217,740

Total Likes

1,111,366

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

51

75th Percentile

237,402

Top Tweet

37.51

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

26.8%

Original

44.3%

Replies

25.8%

Retweets

3.1%

Quotes

0.0%

Threads

1.6%

With Media

40.1%

With Links

4.2%

With #Tags

54.0%

With @Mentions

18.4%

With Emojis

97

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.66

Reply/Original Ratio

0.12

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

77.8%

Weekday Posts

22.2%

Weekend Posts

Top Hashtags

#harlemonprime (33) #blackarthistory (8) #renaissance (8) #nyfw (5) #essencebwih (4) #grammys (4) #blackpanther (3) #thenewissue (2) #emilyinparis (2) #whitelotus (2)

Most Mentioned

@pculiarscarlett (73) @artistsofcolour (53) @melreneestyles (44) @aiyanaish (41) @bonillacortne (33) @cassandrapintro (26) @ahniyahgold (25) @marioaabad (23) @niaws_t (21) @bybiancabee (20)

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Content Strategy Analysis

Based on 2,897 tweets

Content Type Distribution

Content Breakdown

Original Tweets 775 (27%)
Replies 1,284 (44%)
Retweets 748 (26%)
Quote Tweets 90 (3%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 748 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 2,897 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 11,526 followers

The audience includes fashion enthusiasts, culture lovers, and individuals interested in personal style and social commentary. They are likely aged 20-40 and active on social media.

Good

Audience Quality

15.3%

Suspicion Index

13.6%

Low-Quality %

231

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

22.8%

Empty Bio

7.3%

<10 Tweets

21.1%

Mass Following (>2K)

0.0%

New (<90 days)

28.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

65.8%

No URL

4.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

60,186,704

Total Potential Reach

231

Median Follower Reach

779

75th Percentile Reach

20.9%

>1K followers

4.2%

>10K followers

1.2%

>50K followers

0.6%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

83.2%

Creators

9,586 accounts

9.6%

Consumers

1,101 accounts

7.3%

Dormant

839 accounts

292

Verified Followers

2.53% of total

14.2%

Professional Bios

founder, dev, analyst, etc.

0.29

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

New York, NY (241) Los Angeles, CA (212) Brooklyn, NY (150) London, England (122) Atlanta, GA (107) Chicago, IL (95) New York, USA (84) United States (81) St Louis, MO (79) NYC (77)

292

Verified Followers

2.53% of total

2,434

Protected Accounts

21.12% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,445 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,585 - -
@ThegirlJT 2,802,065 - -
@6BillionPeople 2,038,921 - -
@JAYVERSACE 1,648,362 Entertainer olorisa, obatalá, afrotunes
@andrewchristian 846,918 Fashion Designer Fashion, Discounts, Launches
@NOH8Campaign 802,066 Activism equality, bullying, discrimination
@yashar 706,447 Journalist Politics, News, Culture
@TayeDiggs 648,886 Actor acting, chocolate, hosting
@IamMzilikazi 535,472 Musician Pan-African music, Album, Rise

Top Keywords in Follower Bios

fashion (903) sheher (383) ig (360) writer (337) love (281) black (257) designer (245) life (240) artist (239) art (221)

Top Hashtags in Follower Bios

#blacklivesmatter (39) #fashion (23) #blm (17) #freepalestine (9) #allblacklivesmatter (8) #art (7) #stl (7) #1 (6) #writer (6) #blacktechtwitter (6)

8,897

Followers With Bio

2,629

Followers Without Bio

77.19%

% With Bio

22.81%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 2,897 analyzed

494,870

Combined Engagement

98,891

Total Likes

395,979

Total Retweets

98,974

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

60%

With @Mentions

40%

With Links

Topical Analysis:

Fashion Culture Personal Style Social Commentary Family Collaboration

Key Insights & Takeaways

Flyrebel often shares personal moments, such as family events and fashion inspiration, which humanizes their brand. They engage with cultural and social issues, such as advocating for Black representation in fashion. Their content highlights collaboration with stylists and designers, showcasing their industry connections and influence.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 12,230
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @flyrebel reveals an well-established Twitter presence with 12,230 followers. The account demonstrates a conversation-first approach, averaging 458.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025