Franklin Leonard
@theblcklst founder. Film & TV producer. Politics & football (soccer) person. @vanityfair contrib editor. @am_cinematheque & @weare_thegotham board member.
176,525
Followers
9,906
Following
131,323
Tweets
688.8
Avg Engagement
1,574
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @franklinleonard's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-19
- Verification:No
- Location:Los Angeles, CA
Data Summary
- Tweets Analyzed:3,229
- Avg Likes per Tweet:105.9
- Avg Retweets per Tweet:582.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,229 tweetsFranklin Leonard's tweets typically receive an average of 7,982 likes and 863 retweets, showing consistent audience interest. His verified status at 0.9% suggests a mix of personal and professional credibility.
105.9
Avg Likes/Tweet
582.9
Avg Retweets/Tweet
341,980
Total Likes
1,882,023
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
3
Median Retweets
165
75th Percentile
166,992
Top Tweet
3.9
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
12.1%
Original
42.1%
Replies
26.5%
Retweets
19.3%
Quotes
0.0%
Threads
0.4%
With Media
51.4%
With Links
5.8%
With #Tags
59.6%
With @Mentions
2.4%
With Emojis
117
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.46
Reply/Original Ratio
0.73
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
66.9%
Weekday Posts
33.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,229 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 855 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,229 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience is primarily interested in entertainment, politics, and sports, with a particular focus on film, TV, and football. They engage with his content through likes and retweets, indicating a strong level of interaction.
Average
Audience Quality
20.1%
Suspicion Index
16.4%
Low-Quality %
167
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
24.7%
Empty Bio
12.1%
<10 Tweets
27.9%
Mass Following (>2K)
0.0%
New (<90 days)
37.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
73.5%
No URL
8.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
196,599,635
Total Potential Reach
167
Median Follower Reach
611
75th Percentile Reach
17.8%
>1K followers
3.4%
>10K followers
0.9%
>50K followers
0.5%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
76.1%
Creators
38,072 accounts
11.7%
Consumers
5,874 accounts
12.1%
Dormant
6,054 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
931
Verified Followers
0.92% of total
13,538
Protected Accounts
13.4% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @netflix | 21,777,978 | Entertainment | Cardi B, Netflix, Petition |
| @VancityReynolds | 21,368,550 | Actor | gin, mobile, soccer |
| @FabrizioRomano | 14,505,114 | Journalist | Football, Transfers, News |
| @JohnCena | 14,100,335 | Wrestler | Wrestling, Motivation, Self-promotion |
| @johnlegend | 13,611,702 | Singer | Music, Family, Wine |
| @AOC | 13,420,936 | Politician | politics, social justice, equality |
| @Trevornoah | 11,851,432 | Comedian | Comedy, South Africa, Rafiki |
| @MarkRuffalo | 8,332,239 | Actor | climate justice, actor, director |
| @BenStiller | 5,614,356 | Actor | UNHCR, Goodwill Ambassador, Refugees |
| @Schwarzenegger | 5,160,552 | Actor | Bodybuilding, Acting, Politics |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
76,191
Followers With Bio
24,804
Followers Without Bio
75.44%
% With Bio
24.56%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,229 analyzed367,161
Combined Engagement
39,051
Total Likes
328,110
Total Retweets
73,432
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
RT @DPJHodges: In retrospect Sandy Hook marked the end of the US gun control debate. Once America decided killing children was bearable, it…
RT @wavyyswag: this is honestly the best feature apple has ever added https://t.co/ALdhQmdPfH https://t.co/1q7nvNgfEf
RT @Lakers: After 39 years, the NBA has a new #ScoringKing Salute, @kingjames. https://t.co/NSJqD1kobN
RT @0xDesigner: Probably the best thing you'll see today. In 2017, a group of developers hilariously competed for who could create worst v…
Please tell me y'all see what I'm seeing. https://t.co/iuIODscP1a
Key Insights & Takeaways
He frequently shares personal and professional reflections, indicating a desire for connection and visibility. His content often includes visual media, suggesting a focus on storytelling and aesthetics. He engages with current events and pop culture, positioning himself as a relevant and timely voice.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 176,525
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @franklinleonard reveals an well-established Twitter presence with 176,525 followers. The account demonstrates a conversation-first approach, averaging 688.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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