Frommer's

Frommer's

@Frommers

The Most Trusted Name In Travel since 1957. We are @Frommers everywhere.

Everywhere https://www.frommers.com/ Joined 2009-08-17 Date of Analysis: Dec 16, 2025

182,056

Followers

30,424

Following

99,023

Tweets

52.2

Avg Engagement

2,807

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Frommers's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-08-17
  • Verification:No
  • Location:Everywhere

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:1.6
  • Avg Retweets per Tweet:50.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account has moderate engagement with an average of 32 likes and 9 retweets per tweet. The engagement rate is relatively low compared to the follower count.

1.6

Avg Likes/Tweet

50.6

Avg Retweets/Tweet

5,228

Total Likes

164,466

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

3

75th Percentile

57,526

Top Tweet

0.29

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

90.7%

Original

2.5%

Replies

6.4%

Retweets

0.4%

Quotes

0.0%

Threads

2.8%

With Media

93.4%

With Links

72.8%

With #Tags

17.0%

With @Mentions

1.2%

With Emojis

164

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.03

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

76.5%

Weekday Posts

23.5%

Weekend Posts

Top Hashtags

#travel (462) #traveltuesday (309) #usa (94) #disney (91) #canada (60) #france (59) #london (56) #disneylife (55) #newyorkcity (54) #fallfoliage (54)

Most Mentioned

@frommers (80) @flipboard (29) @jascochran (14) @go_road_travel (13) @rollsroyce (13) @tcm (12) @visitridingmtn (11) @algonquinresort (11) @whitepointbeach (11) @clubmedcanada (11)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,946 (91%)
Replies 81 (2%)
Retweets 208 (6%)
Quote Tweets 14 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 208 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is likely travel enthusiasts and movie lovers. The content appeals to those interested in travel inspiration and entertainment events.

Average

Audience Quality

31.4%

Suspicion Index

36.6%

Low-Quality %

13

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

40.3%

Empty Bio

44.0%

<10 Tweets

14.3%

Mass Following (>2K)

0.0%

New (<90 days)

63.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

82.5%

No URL

32.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

60,303,676

Total Potential Reach

13

Median Follower Reach

108

75th Percentile Reach

6.5%

>1K followers

1.1%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

36.8%

Creators

18,415 accounts

19.2%

Consumers

9,605 accounts

44.0%

Dormant

21,980 accounts

259

Verified Followers

0.52% of total

6.9%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (463) New York, NY (174) London, England (162) Los Angeles, CA (158) USA (148) India (128) California, USA (123) Chicago, IL (117) New York, USA (114) Florida, USA (108)

389

Verified Followers

0.39% of total

7,155

Protected Accounts

7.08% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,336 Wrestler Wrestling, Motivation, Self-promotion
@NatGeoTravel 8,142,678 Travel Blogger Travel, Exploration, Passion
@DavidHenrie 2,505,379 Actor husband, dad, content creator
@6BillionPeople 2,033,435 - -
@MAS 1,738,602 Airline Travel, Aviation, Hospitality
@shwood 1,509,202 Magician Magic, Comedy, Conventions
@SinghLions 1,333,903 Restaurateur Food, Travel, Influencer
@joncoopertweets 1,255,848 Political Strategist Politics, Fundraising, Campaigns
@HelloVacay 1,235,616 - -
@JDaIey 1,230,304 - -

Top Keywords in Follower Bios

travel (8,373) love (3,269) life (2,465) world (2,284) music (1,514) food (1,439) lover (1,302) writer (1,249) lifestyle (1,028) mom (985)

Top Hashtags in Follower Bios

#travel (951) #travelblogger (158) #food (112) #photography (90) #adventure (84) #blogger (80) #1 (71) #familytravel (70) #writer (67) #marketing (59)

55,338

Followers With Bio

45,661

Followers Without Bio

54.79%

% With Bio

45.21%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

142,096

Combined Engagement

0

Total Likes

142,096

Total Retweets

28,419

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Travel Entertainment Brand Collaboration Media Partnerships Event Promotion

Key Insights & Takeaways

The account frequently promotes live events and collaborations with other brands and media outlets. It emphasizes its long-standing reputation as a trusted source for travel information. The content often includes links to external websites and social media handles.

Strengths

  • + Established follower base of 182,056
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Frommers reveals an growing Twitter presence with 182,056 followers. The account demonstrates a content-creator strategy, averaging 52.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025