Federation of Small Businesses (FSB)
Official page of the Federation of Small Businesses. The voice of UK small businesses and the self-employed since 1974. National Chair: @MMcTagueFSB
75,252
Followers
3,841
Following
35,961
Tweets
18.0
Avg Engagement
1,503
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @fsb_policy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-04
- Verification:No
- Location:Westminster, United Kingdom
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:7.2
- Avg Retweets per Tweet:10.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,239 tweetsOn average, tweets receive 99 likes and 46 retweets, indicating moderate engagement. The account frequently collaborates with government officials and industry leaders to amplify its reach and credibility.
7.2
Avg Likes/Tweet
10.8
Avg Retweets/Tweet
23,323
Total Likes
35,113
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
5
Median Retweets
19
75th Percentile
5,086
Top Tweet
0.24
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
57.9%
Original
13.3%
Replies
17.7%
Retweets
11.0%
Quotes
0.0%
Threads
0.2%
With Media
88.2%
With Links
42.9%
With #Tags
62.1%
With @Mentions
47.2%
With Emojis
223
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.23
Reply/Original Ratio
0.62
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.2%
Weekday Posts
2.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 574 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes UK small business owners, self-employed individuals, and stakeholders interested in business advocacy. The content is tailored to inform and engage those directly involved in or affected by small business policies.
Good
Audience Quality
17.9%
Suspicion Index
15.7%
Low-Quality %
118
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
20.2%
Empty Bio
18.3%
<10 Tweets
21.0%
Mass Following (>2K)
0.0%
New (<90 days)
29.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
53.3%
No URL
11.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,612,379
Total Potential Reach
118
Median Follower Reach
498
75th Percentile Reach
15.9%
>1K followers
2.2%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.0%
Creators
6,000 accounts
21.7%
Consumers
2,168 accounts
18.3%
Dormant
1,832 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
150
Verified Followers
1.5% of total
609
Protected Accounts
6.09% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,096,831 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,328,848 | Restaurateur | Food, Travel, Influencer |
| @WMPolice | 515,657 | Law enforcement | Crime prevention, emergency response, customer service |
| @zammit_marc | 385,731 | Filmmaker | Film, Acting, Producing |
| @tveitdal | 346,392 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @EssexPR | 290,701 | Pub Owner | Nightlife, Pubs, Events |
| @spencerrayner | 264,832 | Digital Marketer | Cryptocurrency, Education, Health & Wellness |
| @GoogleExpertUK | 262,796 | SEO Expert | SEO, Cruise, Art |
| @PennyMordaunt | 240,995 | Politician | Royal Navy, Trade, Author |
| @RockChristopher | 220,969 | Entrepreneur | Leadership, Social Media, Encouragement |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,981
Followers With Bio
2,019
Followers Without Bio
79.81%
% With Bio
20.19%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed10,542
Combined Engagement
0
Total Likes
10,542
Total Retweets
2,108
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @MindCharity: Whatever you're going through, you're not alone. We're here for you this #WorldMentalHealthDay and beyond. Please like and retweet this post so we can reach someone who really needs to see it 💙 https://t.co/Lm9GhOno7l
RT @metoffice: ⚠️⚠️🔴 Red Extreme heat warning issued 🔴⚠️⚠️ Parts of England on Monday and Tuesday Latest info 👉 https://t.co/QwDLMg9c70 Stay #WeatherAware ⚠️ https://t.co/YHaYvaGh95
RT @GiveBloodNHS: Today we’ve issued an alert on blood stocks and have asked hospitals to put measures in place to ensure that blood remains available for those in greatest need. If you are O positive or O negative please make an appointment as soon as you can. Read more: https
RT @Quicktake: 💷 Got an old £20 or £50 paper banknote in your wallet? You won’t be able to use it from the end of September. Here’s what you can do with your old notes https://t.co/eZF9BcfC2R
RT @10DowningStreet: Some coronavirus restrictions are being cautiously lifted across England today. Here’s what you need to know [tap to expand] ⬇️ https://t.co/wYsooCbPKP https://t.co/DkSr5qjSjR
Key Insights & Takeaways
The account emphasizes collaboration with government and industry leaders to highlight small business achievements and support. It regularly announces key appointments and events, such as the National Chair selection and awards ceremonies. Content is focused on advocacy, policy updates, and celebrating small business success.
Strengths
- + Established follower base of 75,252
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @fsb_policy reveals an growing Twitter presence with 75,252 followers. The account demonstrates a content-creator strategy, averaging 18.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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