Ghana Music Awards
The Official 24th Annual Vodafone Ghana Music Awards Twitter account. A @charterhousegh production #VGMA #24thVGMA
275,810
Followers
2,717
Following
9,942
Tweets
111.6
Avg Engagement
109
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @GHMusicAwards's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-01-18
- Verification:No
- Location:Accra, Ghana
Data Summary
- Tweets Analyzed:3,089
- Avg Likes per Tweet:86.8
- Avg Retweets per Tweet:24.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,089 tweetsThe account has an average of 4,410 likes and 486 retweets per tweet, indicating moderate engagement. It actively encourages user interaction through hashtags and event promotion.
86.8
Avg Likes/Tweet
24.8
Avg Retweets/Tweet
268,109
Total Likes
76,571
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
21
Median Likes
6
Median Retweets
71
75th Percentile
7,083
Top Tweet
0.4
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.7%
Original
4.9%
Replies
27.8%
Retweets
0.6%
Quotes
0.0%
Threads
0.5%
With Media
72.7%
With Links
83.6%
With #Tags
61.8%
With @Mentions
24.6%
With Emojis
137
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
57.7%
Weekday Posts
42.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,089 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 859 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,089 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is music lovers and industry professionals in Ghana. The account also attracts international followers interested in Ghanaian music and events.
Average
Audience Quality
32.0%
Suspicion Index
37.1%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.5%
Empty Bio
53.2%
<10 Tweets
5.5%
Mass Following (>2K)
0.0%
New (<90 days)
66.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.4%
No URL
34.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,559,323
Total Potential Reach
11
Median Follower Reach
53
75th Percentile Reach
2.9%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
20.7%
Creators
10,339 accounts
26.1%
Consumers
13,066 accounts
53.2%
Dormant
26,595 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
35
Verified Followers
0.03% of total
4,036
Protected Accounts
4.04% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @KaizerChiefs | 2,778,897 | Football Club | Football, Soccer, Marketing |
| @basket_mouth | 2,419,826 | Comedian | Comedy, Entertainment, Nigeria |
| @tv3_ghana | 1,942,406 | Media | News, Programs, Events |
| @gyaigyimii | 1,347,707 | Host | Business, Host, Space |
| @IamDrSID | 1,289,346 | Entertainer | Entertainment, Gaming, Esports |
| @uchejombo | 1,151,976 | Actor | Movies, Soccer, Nigeria |
| @OtiAdjei | 749,149 | Media Executive | Sports, Digital Media, News |
| @ghanafaofficial | 600,579 | Sports Administration | Football, Ghana, Women's Football |
| @IAMFRIMPONG26 | 585,750 | Footballer | Arsenal, Wolves, Football |
| @djblack | 579,380 | DJ | Music, Radio, Entertainment |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,593
Followers With Bio
36,407
Followers Without Bio
63.59%
% With Bio
36.41%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,089 analyzed29,725
Combined Engagement
26,868
Total Likes
2,857
Total Retweets
5,945
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
Keep your tweets coming with the hashtag #VGMA23 and they may just get featured on @TwitterGhana 's Blue Zone stationed on the VGMA red carpet with @FlavaFlavswife #VGMA23 Watch this space! https://t.co/718cUE73RE
FC, where are you?? Huge congratulations to @wizkidayo for winning the Best African Artiste of the Year at the 23rd VGMAs #VGMA #VGMA23 https://t.co/5UTVGSq0zQ
DELAY IS DEFINITELY NOT DENIAL! YOUR VGMA ARTISTE OF THE YEAR @KiDiMusic 🤴 🎉 #VGMA23 #VGMAonTV3 #VGMA https://t.co/YE1udJZidQ
Your red carpet host @Serwaa_Amihere looking like a Queen 👸😍#VGMA23 https://t.co/BcxlOdv4QN
Your Reggae/Dancehall Artiste of the Year! @stonebwoy #VGMA23 #VGMA https://t.co/84UWUcWDxb
Key Insights & Takeaways
The account leverages hashtags to boost visibility and engagement. It highlights past winners and events to maintain relevance and excitement. Collaborations with media and influencers like @TwitterGhana enhance reach and credibility.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 275,810
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @GHMusicAwards reveals an well-established Twitter presence with 275,810 followers. The account demonstrates a content-creator strategy, averaging 111.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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