GIPHY

GIPHY

@GIPHY

Be Animated.

New York, NY https://giphy.com/ Joined 2012-12-18 Date of Analysis: Dec 16, 2025

243,784

Followers

1,054

Following

38,769

Tweets

126.8

Avg Engagement

1,220

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @GIPHY's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-12-18
  • Verification:No
  • Location:New York, NY

Data Summary

  • Tweets Analyzed:3,245
  • Avg Likes per Tweet:37.8
  • Avg Retweets per Tweet:89.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,245 tweets

GIPHY's tweets receive a high number of likes and retweets, indicating strong audience interaction. The account effectively uses trending topics and collaborations to boost engagement.

37.8

Avg Likes/Tweet

89.0

Avg Retweets/Tweet

122,576

Total Likes

288,756

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

3

Median Retweets

21

75th Percentile

56,035

Top Tweet

0.52

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

9.6%

Original

38.7%

Replies

49.8%

Retweets

2.0%

Quotes

0.0%

Threads

0.1%

With Media

75.1%

With Links

36.5%

With #Tags

92.3%

With @Mentions

37.7%

With Emojis

97

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

4.05

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

91.6%

Weekday Posts

8.4%

Weekend Posts

Top Hashtags

#snl (48) #demdebate (25) #oscars (24) #goldenglobes (24) #macysparade (22) #sagawards (21) #grammys (20) #vmas (20) #emmys (19) #amas (16)

Most Mentioned

@giphy (689) @giphypop (428) @giphysports (86) @giphynews (73) @giphyidentity (68) @nbcsnl (62) @jif (43) @giphyarts (42) @giphystudios (42) @slackhq (27)

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Content Strategy Analysis

Based on 3,245 tweets

Content Type Distribution

Content Breakdown

Original Tweets 310 (10%)
Replies 1,255 (39%)
Retweets 1,616 (50%)
Quote Tweets 64 (2%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 1,616 retweets (50% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,245 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is primarily interested in entertainment, pop culture, and viral content. They are active on social media and enjoy sharing and reacting to GIFs.

Average

Audience Quality

21.0%

Suspicion Index

18.1%

Low-Quality %

87

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

26.4%

Empty Bio

15.1%

<10 Tweets

22.1%

Mass Following (>2K)

0.0%

New (<90 days)

44.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

76.3%

No URL

9.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

409,339,273

Total Potential Reach

87

Median Follower Reach

354

75th Percentile Reach

11.1%

>1K followers

2.1%

>10K followers

0.8%

>50K followers

0.5%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

70.0%

Creators

34,985 accounts

14.9%

Consumers

7,451 accounts

15.1%

Dormant

7,564 accounts

563

Verified Followers

1.13% of total

8.0%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (521) Los Angeles, CA (312) New York, NY (211) India (194) London, England (172) California, USA (162) Chicago, IL (141) Indonesia (132) New York, USA (129) United Kingdom (126)

863

Verified Followers

0.85% of total

13,484

Protected Accounts

13.35% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@jimmyfallon 50,781,987 Comedian Comedy, TV, Music
@instagram 33,610,414 Social Media Love, Connection, Sharing
@LFC 23,631,509 Sports Team Football, Anti-hate, Unity
@ParisHilton 16,821,541 Entrepreneur business, updates, media
@UN 16,289,545 Diplomat peace, dignity, equality
@JohnCena 14,101,285 Wrestler Wrestling, Motivation, Self-promotion
@maroon5 13,978,892 Musician music, band, album
@Meta 13,949,259 Tech Entrepreneur Gaming, Metaverse, Social Connection
@WHO 12,189,247 Healthcare UnitedNations, HealthForAll, COVID19
@Discovery 9,250,377 Media Travel, Exploration, Education

Top Keywords in Follower Bios

love (4,607) life (2,620) music (2,446) bts (1,983) account (1,678) army (1,523) lover (1,452) follow (1,186) world (1,174) marketing (1,165)

Top Hashtags in Follower Bios

#bts (240) #blm (157) #blacklivesmatter (157) #resist (119) #socialmedia (115) #1 (111) #marketing (105) #bitcoin (100) #btsarmy (93) #army (87)

73,381

Followers With Bio

27,612

Followers Without Bio

72.66%

% With Bio

27.34%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,245 analyzed

130,939

Combined Engagement

41,680

Total Likes

89,259

Total Retweets

26,188

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Celebrity Collaborations Viral Content Entertainment Pop Culture Gif Promotion

Key Insights & Takeaways

The account leverages celebrity collaborations to increase visibility and engagement It focuses on trending topics and viral content to maintain relevance It uses multiple links in tweets to drive traffic and promote content

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 243,784
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @GIPHY reveals an well-established Twitter presence with 243,784 followers. The account demonstrates a conversation-first approach, averaging 126.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025