Give Blood NHS 🩸🩹
This is the official account of the blood service for England. We love reading your tweets and reply to them between 0700-2300 #GiveBlood #KeepDonating
93,088
Followers
12,521
Following
175,042
Tweets
45.4
Avg Engagement
329
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @GiveBloodNHS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-05-25
- Verification:Yes
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:39.4
- Avg Retweets per Tweet:5.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives a high number of likes and retweets, indicating strong public interest and trust. Active replies during specific hours show a commitment to direct engagement with followers.
39.4
Avg Likes/Tweet
5.9
Avg Retweets/Tweet
128,198
Total Likes
19,321
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
1
75th Percentile
70,708
Top Tweet
0.49
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
3.9%
Original
95.5%
Replies
0.4%
Retweets
0.2%
Quotes
0.0%
Threads
0.3%
With Media
15.6%
With Links
2.5%
With #Tags
96.7%
With @Mentions
58.9%
With Emojis
178
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
24.64
Reply/Original Ratio
0.36
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
79.8%
Weekday Posts
20.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 14 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes potential blood donors, healthcare professionals, and families of patients requiring transfusions. The content is tailored to be relatable and informative for a broad demographic.
Good
Audience Quality
14.8%
Suspicion Index
17.6%
Low-Quality %
124
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.4%
Empty Bio
10.9%
<10 Tweets
14.8%
Mass Following (>2K)
0.0%
New (<90 days)
25.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.1%
No URL
6.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,788,819
Total Potential Reach
124
Median Follower Reach
412
75th Percentile Reach
11.8%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.8%
Creators
7,375 accounts
15.4%
Consumers
1,536 accounts
10.9%
Dormant
1,089 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
71
Verified Followers
0.71% of total
1,106
Protected Accounts
11.06% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,059 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MayorofLondon | 3,209,951 | Politician | Politics, Family, London |
| @SarahBrownUK | 985,412 | Advocate | Education, Global Crisis, Podcast |
| @UKHSA | 513,911 | Public Health | Public Health, News Updates, Organisation Work |
| @Femi_Sorry | 409,879 | Activist | Politics, Law, Writing |
| @CraigRevHorwood | 288,649 | Entertainer | Dancing, TV, Drag Queen |
| @skysarahjane | 194,142 | News Anchor | News, Anchor, Communication |
| @LGBTfdn | 187,362 | Charity | Support, Advice, Services |
| @LedleyKing | 150,608 | Footballer | Football, Tottenham Hotspur, Charity |
| @CapitalXTRA | 133,567 | Radio Host | Hip Hop, R&B, UK |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,160
Followers With Bio
2,840
Followers Without Bio
71.6%
% With Bio
28.4%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed111,488
Combined Engagement
101,090
Total Likes
10,398
Total Retweets
22,298
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
Meet Aila, who will be one at the end of February and has already received 40 units of blood and platelets. She was diagnosed with Acute Myeloid Leukaemia when she was just 5 months old. Read her story here ➡️ https://t.co/1hgd1Wsrk7 https://t.co/NiX4OBzFUz
“It’s a year since 2 blood transfusions saved my life after catastrophic blood loss when I gave birth to my daughter. “Without blood donors I wouldn’t be here to enjoy life with my baby girl.” Book an appointment to save the lives of people like Elly ➡️ https://t.co/aNT0timoIV
Meet Ruby, she is nearly 2 and has been receiving transfusions of O Negative blood every three weeks since she was six months old. Ruby has Pearson’s syndrome which is a ridiculously rare mitochondrial disorder. Stay strong, Ruby! Read her story here➡️ https://t.co/SGEW8Cfmr1
This is amazing news! We've developed a new 'one bag' product that has been found to help people survive major trauma injuries. It combines red blood cells and plasma. We worked with @QMUL and @NHSBartsHealth on this study, read about it here ➡️ https://t.co/JHXMnzvaAo https://
"I became a donor after giving birth to my first daughter. I became more aware of being O negative." - Katie Anyone can receive red blood cells from O neg donors - that's why it's vital to maintain strong stocks. Please book your next appointment ➡️ https://t.co/vkh7px6DZR http
Key Insights & Takeaways
The account uses personal stories to humanize the need for blood donations. It emphasizes the life-saving impact of blood transfusions through real-life examples. Regular interaction with followers helps build a sense of community and trust.
Strengths
- + Established follower base of 93,088
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @GiveBloodNHS reveals an growing Twitter presence with 93,088 followers. The account demonstrates a conversation-first approach, averaging 45.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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