Glassdoor
Welcome to the new home for workplace conversations. Find your work people, get answers to your career questions, and search salaries, reviews, jobs, and more.
170,875
Followers
132
Following
26,746
Tweets
2.7
Avg Engagement
2,262
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Glassdoor's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-02
- Verification:No
- Location:San Francisco, CA
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:1.8
- Avg Retweets per Tweet:0.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsAverage engagement per tweet is around 40 likes and 18 retweets, indicating a moderate level of interaction. The account's focus on timely and relevant content likely contributes to consistent engagement.
1.8
Avg Likes/Tweet
0.9
Avg Retweets/Tweet
5,914
Total Likes
2,947
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
116
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
20.0%
Original
77.0%
Replies
2.5%
Retweets
0.5%
Quotes
0.0%
Threads
0.3%
With Media
58.7%
With Links
4.8%
With #Tags
81.4%
With @Mentions
8.8%
With Emojis
192
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.84
Reply/Original Ratio
0.21
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.5%
Weekday Posts
2.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 81 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes job seekers, employees, and professionals interested in career development and workplace culture. The content is tailored to those looking for salary information, company reviews, and employment opportunities.
Average
Audience Quality
33.0%
Suspicion Index
42.3%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.7%
Empty Bio
51.1%
<10 Tweets
9.8%
Mass Following (>2K)
0.0%
New (<90 days)
64.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.1%
No URL
39.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,885,117
Total Potential Reach
8
Median Follower Reach
70
75th Percentile Reach
3.7%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
30.7%
Creators
15,364 accounts
18.1%
Consumers
9,068 accounts
51.1%
Dormant
25,568 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
534
Verified Followers
0.53% of total
12,135
Protected Accounts
12.02% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @6BillionPeople | 2,033,247 | - | - |
| @NYSE | 1,691,773 | Finance | Finance, Investing, Opportunities |
| @3M | 1,351,619 | Innovation | Innovation, Science, Impact |
| @soledadobrien | 1,317,796 | Journalist | working, mom, journalist |
| @CSuiteConfess | 1,001,579 | Executive Coach | #MeToo, Executives, Navigating |
| @buffer | 981,695 | Social Media Manager | small businesses, brand storytelling, product selling |
| @lululemon | 971,277 | Athleticwear | Fitness, Wellness, Lifestyle |
| @mPinoe | 891,471 | - | - |
| @themotleyfool | 879,055 | Finance | Investing, Financial Education, Stock Market |
| @NOH8Campaign | 800,967 | Activism | equality, bullying, discrimination |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,391
Followers With Bio
37,607
Followers Without Bio
62.76%
% With Bio
37.24%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed370
Combined Engagement
207
Total Likes
163
Total Retweets
74
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
The wait is over...our 2020 Best Places to Work list is here! Find out which companies made the cut: https://t.co/8iPniYXt7f #GlassdoorBPTW https://t.co/oJWhdlCsxP
Employees have spoken! These are the Best Places to Work in 2021: https://t.co/rVEW8I7vx3 #GlassdoorBPTW https://t.co/2ZwJFxudhi
Drumroll, please 🥁🥁… Our Best Places to Work in 2022 list is LIVE. Check out the full list here: https://t.co/8Q86L6G4oi. #GlassdoorBPTW https://t.co/S0Hl9h9K5h
RT @Benioff: Glassdoor allowed users to score 12 large companies: Accenture, Amazon, Apple, Deloitte, Facebook, Google, McDonald’s, Salesfo…
The 100 best places to work in 2023, according to Glassdoor https://t.co/tT2pBkMYUb
Key Insights & Takeaways
The account frequently shares lists of Best Places to Work, highlighting its focus on company rankings and workplace culture. Content is often promoted with hashtags and links, suggesting a strategy to drive traffic to external resources. The account maintains a professional tone, aligning with its role as a platform for career and workplace discussions.
Strengths
- + Established follower base of 170,875
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Glassdoor reveals an growing Twitter presence with 170,875 followers. The account demonstrates a conversation-first approach, averaging 2.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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