Singapore Government

Singapore Government

@govsingapore

Gov.sg - the official Twitter account of the Singapore government. Your first stop for the very latest policy announcements, information and news on Singapore.

Singapore https://www.gov.sg/ Joined 2009-07-15 Date of Analysis: Dec 16, 2025

364,902

Followers

93

Following

13,383

Tweets

30.6

Avg Engagement

1,138

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @govsingapore's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-07-15
  • Verification:Yes
  • Location:Singapore

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:19.7
  • Avg Retweets per Tweet:10.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account consistently receives a high number of likes and retweets, showing strong public interest. Its engagement is driven by timely and relevant content related to public health and national initiatives.

19.7

Avg Likes/Tweet

10.8

Avg Retweets/Tweet

64,170

Total Likes

35,122

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

5

Median Retweets

22

75th Percentile

19,714

Top Tweet

0.08

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

58.8%

Original

5.7%

Replies

34.4%

Retweets

1.1%

Quotes

0.0%

Threads

0.3%

With Media

70.4%

With Links

28.3%

With #Tags

48.1%

With @Mentions

7.9%

With Emojis

157

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.1

Reply/Original Ratio

0.03

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

79.0%

Weekday Posts

21.0%

Weekend Posts

Top Hashtags

#sgbudget2017 (157) #sgbudget2018 (102) #cos2017 (88) #forwardsg (82) #igotmyshotsg (37) #ndrsg (35) #ndp2020 (29) #covid19 (23) #cos2023 (22) #sgbudget2022 (22)

Most Mentioned

@sporemoh (574) @mofsg (186) @ltasg (158) @leehsienloong (68) @moesg (64) @our_sg (61) @mccysg (35) @singapore_hdb (31) @singaporepolice (27) @singaporemci (22)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,911 (59%)
Replies 186 (6%)
Retweets 1,118 (34%)
Quote Tweets 35 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,118 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes Singaporean citizens and residents who seek official government information. It also reaches international audiences interested in Singapore's policies and events.

Below Average

Audience Quality

37.9%

Suspicion Index

54.2%

Low-Quality %

2

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

55.7%

Empty Bio

64.9%

<10 Tweets

4.1%

Mass Following (>2K)

0.0%

New (<90 days)

73.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.4%

No URL

52.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

23,244,416

Total Potential Reach

2

Median Follower Reach

14

75th Percentile Reach

1.5%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

18.7%

Creators

9,355 accounts

16.4%

Consumers

8,193 accounts

64.9%

Dormant

32,452 accounts

161

Verified Followers

0.32% of total

3.4%

Professional Bios

founder, dev, analyst, etc.

0.03

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Singapore (4,292) Central Region, Singapore (290) singapore (196) Hong Kong (158) India (148) Malaysia (141) 新加坡 (115) Myanmar (96) East Region, Singapore (94) Shanghai (75)

367

Verified Followers

0.36% of total

14,240

Protected Accounts

14.1% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,103,722 Wrestler Wrestling, Motivation, Self-promotion
@brb1954 1,481,919 Politician Politics, Regional Development, Janata Samajwadi Party
@HUAWEI_TECH4ALL 1,336,460 Technology Technology, Inclusion, Connectivity
@Kavitha04778245 572,368 Influencer YouTube, Video, Subscribe
@MinamPeru 439,549 Government Environment, Peru, Change
@Myanmar_Now_Eng 403,645 News Agency News, Myanmar, Bilingual
@LTAsg 324,860 Transportation Transport, Singapore, Updates
@zhang_heqing 320,044 Counsellor Counselling, Director, Personal
@juanmanuelgalan 275,516 Politician Colombiano, presidente, NuevoLiberalismo
@HerbertRSim 245,437 Investor Economics, GeoPolitics, AI

Top Keywords in Follower Bios

life (1,990) love (1,965) singapore (1,096) world (999) happy (770) live (661) engineer (588) business (556) simple (532) make (524)

Top Hashtags in Follower Bios

#bitcoin (70) #nft (57) #crypto (53) #btc (45) #eth (41) #singapore (34) #web3 (31) #bnb (24) #ai (22) #blockchain (20)

47,780

Followers With Bio

53,219

Followers Without Bio

47.31%

% With Bio

52.69%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

26,887

Combined Engagement

20,767

Total Likes

6,120

Total Retweets

5,377

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

0%

With @Mentions

80%

With Links

Topical Analysis:

Public Health National Events Government Communication
Singapore Government
@govsingapore

Buckle up Singapore, here’s a brand new safety video to get everyone ready for a whole new normal! #TestTraceVaccinate For more: https://t.co/FfrPW5sKb3 https://t.co/ORRsJ5OyWk

2021-07-02
Retweets: 4,406 Likes: 15,308 Engagement: 19,714
Singapore Government
@govsingapore

Don't play play! Singapore's favourite contractor is back to rally Singaporeans to get their COVID-19 vaccines! Visit https://t.co/FfrPW5sKb3 for more info. #IGotMyShotSG https://t.co/fOXGHDJnko

2021-05-02
Retweets: 1,258 Likes: 2,821 Engagement: 4,079
Singapore Government
@govsingapore

Chinese New Year is rabbit-ly approaching! How will the Wong family come together to celebrate and hop into the new year? 🐰 ➡️Watch now: https://t.co/66h8LzHDKc https://t.co/UETGaqYsjt

2023-01-14
Retweets: 84 Likes: 1,062 Engagement: 1,146
Singapore Government
@govsingapore

It has been close to 2 years. The journey hasn't been easy, but together, we will get there. Featuring Aisyah Aziz, Alfred Song, Joanna Dong and Shabir Tabare Alam's rendition of #WeWillGetThere, watch how our unsung heroes went above and beyond in this fight against COVID-19.

2021-11-13
Retweets: 209 Likes: 928 Engagement: 1,137
Singapore Government
@govsingapore

Vaccines provide strong defense against COVID-19, and reduce the risk of severe illness. Register for vaccination today, and be part of #IGotMyShotSG ✌🏻 🔗 Find out more: https://t.co/FfrPW5sKb3 https://t.co/teRSOheHUS

2021-06-25
Retweets: 163 Likes: 648 Engagement: 811

Key Insights & Takeaways

The account uses trending hashtags and multimedia to increase visibility and engagement. It focuses on public health campaigns, such as vaccination drives and safety measures. It leverages national events like Chinese New Year to maintain public interest and engagement.

Strengths

  • + Established follower base of 364,902
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @govsingapore reveals an growing Twitter presence with 364,902 followers. The account demonstrates a content-creator strategy, averaging 30.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025