ITV Granada Reports
The ITV regional news programme covering the North West of England and the Isle of Man, plus our politics and current affairs programme The Granada Debate.
335,027
Followers
11,031
Following
74,696
Tweets
18.0
Avg Engagement
857
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @GranadaReports's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-02-25
- Verification:Yes
- Location:NW England & IOM
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:12.8
- Avg Retweets per Tweet:5.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account sees consistent engagement with an average of 1,235 likes and 224 retweets per tweet. While engagement is steady, it does not show a high level of viral activity or widespread retweeting.
12.8
Avg Likes/Tweet
5.2
Avg Retweets/Tweet
41,720
Total Likes
16,835
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
11
75th Percentile
4,795
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
92.1%
Original
1.2%
Replies
5.5%
Retweets
1.2%
Quotes
0.0%
Threads
0.4%
With Media
94.2%
With Links
5.4%
With #Tags
18.1%
With @Mentions
6.5%
With Emojis
152
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.21
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
83.9%
Weekday Posts
16.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 179 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes residents of the North West of England and the Isle of Man, as well as those interested in local politics and current affairs. The content also appeals to individuals who follow regional news and community initiatives.
Average
Audience Quality
31.8%
Suspicion Index
46.3%
Low-Quality %
7
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
55.6%
Empty Bio
47.6%
<10 Tweets
7.0%
Mass Following (>2K)
0.0%
New (<90 days)
59.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.0%
No URL
37.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,870,458
Total Potential Reach
7
Median Follower Reach
73
75th Percentile Reach
4.7%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.0%
Creators
16,515 accounts
19.4%
Consumers
9,687 accounts
47.6%
Dormant
23,798 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
581
Verified Followers
0.58% of total
9,830
Protected Accounts
9.83% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JDaIey | 1,229,275 | - | - |
| @OwenJones84 | 1,025,863 | - | - |
| @jamesmartinchef | 730,240 | Chef | Cooking, Food, Travel |
| @larrykim | 729,066 | Entrepreneur | Startups, AdWords, Chatbots |
| @itsDannyJones | 687,011 | Musician | Music, Fitness, Family |
| @osgaweesh | 660,377 | Journalist | Journalism, TV presenting, Dentistry |
| @antonycotton | 551,037 | Actor | charity, veterans, pride |
| @samuelluckhurst | 544,791 | Sports journalist | Football, Manchester United, Journalism |
| @THE_THEO_FORD | 469,428 | - | - |
| @misJORGIEPORTER | 432,185 | Actress | Actress, Fitness, Travel |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
42,003
Followers With Bio
57,997
Followers Without Bio
42.0%
% With Bio
58.0%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed13,216
Combined Engagement
8,373
Total Likes
4,843
Total Retweets
2,643
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
"He's a very good example of someone who has found a way to be himself as an artist" Actor Linus Roache says he "admires" @Harry_Styles, who he stars alongside in #MyPoliceman. https://t.co/PuZxwPPWVB https://t.co/I3mbMoKrBS
CCTV footage shows the moment Bolton Wanderers footballer Kyle Dempsey and his father Michael Dempsey assaulted a bouncer. Story here: https://t.co/QA0L9wWZM1 https://t.co/XfuYieaMOX
RT @Eurovision: Liverpool will host #Eurovision 2023 on behalf of Ukraine…and it’s gonna be proper boss 👍 🇬🇧🇺🇦 Find out all about Liverpoo…
Meet our first @PrideOfBritain Regional Fundraiser of the Year finalist! 🤩 James Anderson runs @Depheruk, which provides free heating and plumbing services for elderly and disabled people. Watch his story here 👇 https://t.co/SY5a9ebIdO
RT @GMB: 'Will you answer the question Mr Lynch, I won't let you get away with nonsense' @richardm56 grills the General Secretary of the R…
Key Insights & Takeaways
The account frequently shares news and current affairs content, highlighting local and national events. It also promotes community initiatives and regional fundraisers, showing a focus on local impact. The use of verified sources and multimedia, such as CCTV footage, adds credibility to the content.
Strengths
- + Established follower base of 335,027
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @GranadaReports reveals an growing Twitter presence with 335,027 followers. The account demonstrates a content-creator strategy, averaging 18.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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