Great Run
🏃🏻♂️ Home of Great Run events & Great Run Solo 🗓 🤝 Events proudly sponsored by @AJBell
69,302
Followers
2,632
Following
31,720
Tweets
23.8
Avg Engagement
432
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Great_Run's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-06-29
- Verification:No
- Location:IG: @great_run
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:20.9
- Avg Retweets per Tweet:2.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsThe account has a high average engagement rate with likes and retweets, indicating strong community interaction. The content is often shared and appreciated by followers.
20.9
Avg Likes/Tweet
2.9
Avg Retweets/Tweet
67,781
Total Likes
9,495
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
0
Median Retweets
16
75th Percentile
3,723
Top Tweet
0.34
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
70.8%
Original
18.2%
Replies
8.6%
Retweets
2.3%
Quotes
0.0%
Threads
2.5%
With Media
84.1%
With Links
66.7%
With #Tags
41.5%
With @Mentions
81.3%
With Emojis
204
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.26
Reply/Original Ratio
0.26
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
58.7%
Weekday Posts
41.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 280 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes runners, event participants, and sports enthusiasts. The account also attracts sponsors and supporters of the Great Run brand.
Good
Audience Quality
16.6%
Suspicion Index
23.8%
Low-Quality %
109
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.7%
Empty Bio
15.5%
<10 Tweets
11.2%
Mass Following (>2K)
0.0%
New (<90 days)
27.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.6%
No URL
9.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
25,306,596
Total Potential Reach
109
Median Follower Reach
368
75th Percentile Reach
10.7%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.8%
Creators
6,680 accounts
17.7%
Consumers
1,773 accounts
15.5%
Dormant
1,547 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
50
Verified Followers
0.5% of total
1,256
Protected Accounts
12.56% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,931 | Wrestler | Wrestling, Motivation, Self-promotion |
| @alanshearer | 1,060,303 | Footballer | Football, Analysis, Golf |
| @fernemccann | 728,007 | Manager | Management, TV, Fashion |
| @DaveVescio | 537,311 | Actor | Movies, Art, Transformation |
| @OllieHolt22 | 435,424 | Sports Journalist | Sports, Writing, Journalism |
| @timfarron | 291,078 | Politician | Politics, Westmorland, Leadership |
| @SaraHall3 | 256,866 | Marathoner | Running, Soccer, Philanthropy |
| @addojunr | 226,339 | SportsCaster | Football, Athletics, Sports Documentaries |
| @lane_paula | 223,292 | Actress | Acting, Motherhood, Yorkshire |
| @SkySports_Keith | 198,300 | Sports Journalist | Football, Reporting, Instagram |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,228
Followers With Bio
3,772
Followers Without Bio
62.28%
% With Bio
37.72%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed8,348
Combined Engagement
7,644
Total Likes
704
Total Retweets
1,670
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
Sunday’s #GreatNorthRun will go ahead as planned. Whilst we want runners to enjoy the day, we encourage everyone to be mindful of the very special circumstances in which the event will be taking place. https://t.co/GI3XvIXH4v
What a great sight to see all the #GNR2022 runners making their way over the Tyne Bridge. Sea you all in South Shields soon! #GreatNorthRun https://t.co/b3GyNBzfRR
It isn't a #GNR40 without the @rafredarrows! 💨 👏👏👏👏 https://t.co/A6vOowVw2Y
THREE WINS IN A ROW FOR @EilishMccolgan at #GreatSouthRun with a new course record! 🥇🥇🥇 She also equals Chris Thompson as one of the event's biggest winners 👑 Well done, Eilish! 👏 https://t.co/0OT2x82GCj
And as the final finisher crosses the line, that's it from #GNR2022 Congratulations to Sharon and Molly, and to everyone who took part in today's #GreatNorthRun. https://t.co/aIJ9AuvUzB
Key Insights & Takeaways
The account frequently highlights major events like the Great North Run, emphasizing community and participation. It leverages sponsorships and partnerships to enhance its reach and credibility. Engagement is driven by event updates, fan interactions, and celebratory content.
Strengths
- + Established follower base of 69,302
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Great_Run reveals an growing Twitter presence with 69,302 followers. The account demonstrates a content-creator strategy, averaging 23.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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