Griffith University

Griffith University

@Griffith_Uni

A values-led university creating a brighter future for all.🌱 CRICOS No. 00233E; TEQSA No. PRV12076

Queensland, Australia https://www.griffith.edu.au/ Joined 2009-07-20 Date of Analysis: Dec 16, 2025

36,660

Followers

2,772

Following

21,204

Tweets

9.3

Avg Engagement

439

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Griffith_Uni's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-07-20
  • Verification:No
  • Location:Queensland, Australia

Data Summary

  • Tweets Analyzed:3,201
  • Avg Likes per Tweet:5.8
  • Avg Retweets per Tweet:3.5
  • Followers Analyzed:36,542

Engagement Analysis

Based on 3,201 tweets

The account maintains moderate engagement with an average of 166 likes and 47 retweets per tweet. Verified accounts make up a small percentage of the audience, indicating a mix of public and private engagement.

5.8

Avg Likes/Tweet

3.5

Avg Retweets/Tweet

18,500

Total Likes

11,329

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

2

Median Retweets

10

75th Percentile

1,582

Top Tweet

0.25

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

59.0%

Original

6.4%

Replies

22.4%

Retweets

12.2%

Quotes

0.0%

Threads

0.3%

With Media

95.6%

With Links

54.7%

With #Tags

83.5%

With @Mentions

15.6%

With Emojis

237

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.11

Reply/Original Ratio

0.55

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

91.8%

Weekday Posts

8.2%

Weekend Posts

Top Hashtags

#griffithuni (846) #tokyotogether (120) #tokyo (101) #covid19 (90) #covid (86) #readysettokyo (61) #auspol (48) #itstokyotime (44) #climatechange (40) #qmhw (40)

Most Mentioned

@griffith_uni (558) @griffithbiz (248) @conversationedu (224) @gu_sciences (212) @griffith_health (196) @griffith_gsc (165) @abcnews (124) @gaigriffith (89) @griffithunivc (70) @glycogriffith (68)

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Content Strategy Analysis

Based on 3,201 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,887 (59%)
Replies 205 (6%)
Retweets 717 (22%)
Quote Tweets 392 (12%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 717 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,201 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 36,542 followers

The primary audience includes students, educators, researchers, and stakeholders interested in higher education and research. It also targets individuals and organizations focused on sustainability and health innovation.

Average

Audience Quality

21.7%

Suspicion Index

27.9%

Low-Quality %

59

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

33.7%

Empty Bio

30.5%

<10 Tweets

12.8%

Mass Following (>2K)

0.0%

New (<90 days)

35.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

66.0%

No URL

22.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

70,440,375

Total Potential Reach

59

Median Follower Reach

343

75th Percentile Reach

12.1%

>1K followers

1.6%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

49.8%

Creators

18,193 accounts

19.7%

Consumers

7,196 accounts

30.5%

Dormant

11,153 accounts

604

Verified Followers

1.65% of total

14.5%

Professional Bios

founder, dev, analyst, etc.

0.18

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Australia (2,244) Brisbane, Queensland (1,699) Gold Coast, Queensland (901) Brisbane (663) Brisbane, Australia (644) Queensland, Australia (553) Melbourne, Victoria (553) Sydney, New South Wales (481) Sydney, Australia (313) Melbourne, Australia (296)

604

Verified Followers

1.65% of total

3,043

Protected Accounts

8.33% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,577 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,515 - -
@zlj517 2,000,921 Spokesman Geopolitics, Diplomacy, Communication
@SiriouslySusan 1,779,579 Voice Actor Voice acting, singing, speaking
@MrKRudd 1,588,477 Politician Asia, Policy, Australia
@NelsonMandela 1,564,976 Activist Human rights, equality, justice
@CynthiaLIVE 1,426,865 Entrepreneur Personal Branding, Keynote Speaking, Columnist
@GoogleWorkspace 999,333 Productivity Productivity, Collaboration, Support
@nonprofitorgs 775,008 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@emergency_ong 660,145 Medical Medicina, diritti, eccellenza

Top Keywords in Follower Bios

research (1,628) university (1,569) education (1,352) australia (1,316) student (1,189) phd (1,111) health (1,047) views (1,009) australian (857) business (765)

Top Hashtags in Follower Bios

#education (59) #innovation (54) #research (49) #australia (39) #science (36) #leadership (31) #sustainability (31) #highered (31) #1 (30) #scicomm (29)

24,218

Followers With Bio

12,324

Followers Without Bio

66.27%

% With Bio

33.73%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,201 analyzed

3,090

Combined Engagement

1,145

Total Likes

1,945

Total Retweets

618

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Education Research Sustainability Health Academic Excellence Institutional Legacy
Griffith University
@Griffith_Uni

RT @NASA: LIVE: Our next mission to the @Space_Station is here! Count down to NASA's @SpaceX #Crew6 launch with us, set to lift off from @NASAKennedy at 1:45am ET (0645 UTC) on Monday, Feb. 27. https://t.co/Z265ZbCaAI

2023-02-27
Retweets: 1,582 Likes: 0 Engagement: 1,582
Griffith University
@Griffith_Uni

. @MenziesHealth have used the world's strongest MRI to investigate the impacts of Long COVID and ME/CFS on the brain. They found the brainstem was larger in patients with ME/CFS &amp; Long COVID than those who didn't have the same ailments. @TraceySpicer https://t.co/O1QLp5hxy

2023-03-14
Retweets: 275 Likes: 626 Engagement: 901
Griffith University
@Griffith_Uni

Griffith University has been ranked 1st in Australia for its performance against the UN Sustainable Development Goal 16 – Peace, Justice and Strong Institutions – in the Times Higher Education (THE) Impact Rankings 2022. #THEglobalimpact #THEunirankings https://t.co/o7DnRo5w1H

2022-04-28
Retweets: 45 Likes: 244 Engagement: 289
Griffith University
@Griffith_Uni

With great sorrow, we announce today the passing of pioneering stem cell scientist and former Australian of the Year, Alan Mackay-Sim AM. We offer our deepest condolences to his family and friends — https://t.co/Pk1I9cdeVt https://t.co/dhZtouyO0x

2023-01-04
Retweets: 23 Likes: 138 Engagement: 161
Griffith University
@Griffith_Uni

Four years ago a group of alumni from @GriffithFilm created an animated series featuring a loveable blue heeler from Brisbane. @RollingStone just named @OfficialBlueyTV one of the top 100 sitcoms of 2020... for real life! https://t.co/pWlbO6bvzR

2021-05-24
Retweets: 20 Likes: 137 Engagement: 157

Key Insights & Takeaways

The university frequently highlights its research achievements and rankings, showcasing its academic reputation. It shares updates on significant events, such as the passing of notable figures, which helps build institutional legacy. The account emphasizes its contributions to global sustainability goals, aligning with broader societal and educational priorities.

Strengths

  • + Established follower base of 36,660
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Griffith_Uni reveals an growing Twitter presence with 36,660 followers. The account demonstrates a content-creator strategy, averaging 9.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025