Griffith University
A values-led university creating a brighter future for all.🌱 CRICOS No. 00233E; TEQSA No. PRV12076
36,660
Followers
2,772
Following
21,204
Tweets
9.3
Avg Engagement
439
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Griffith_Uni's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-07-20
- Verification:No
- Location:Queensland, Australia
Data Summary
- Tweets Analyzed:3,201
- Avg Likes per Tweet:5.8
- Avg Retweets per Tweet:3.5
- Followers Analyzed:36,542
Engagement Analysis
Based on 3,201 tweetsThe account maintains moderate engagement with an average of 166 likes and 47 retweets per tweet. Verified accounts make up a small percentage of the audience, indicating a mix of public and private engagement.
5.8
Avg Likes/Tweet
3.5
Avg Retweets/Tweet
18,500
Total Likes
11,329
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
2
Median Retweets
10
75th Percentile
1,582
Top Tweet
0.25
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.0%
Original
6.4%
Replies
22.4%
Retweets
12.2%
Quotes
0.0%
Threads
0.3%
With Media
95.6%
With Links
54.7%
With #Tags
83.5%
With @Mentions
15.6%
With Emojis
237
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.11
Reply/Original Ratio
0.55
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.8%
Weekday Posts
8.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,201 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 717 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,201 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 36,542 followersThe primary audience includes students, educators, researchers, and stakeholders interested in higher education and research. It also targets individuals and organizations focused on sustainability and health innovation.
Average
Audience Quality
21.7%
Suspicion Index
27.9%
Low-Quality %
59
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.7%
Empty Bio
30.5%
<10 Tweets
12.8%
Mass Following (>2K)
0.0%
New (<90 days)
35.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
66.0%
No URL
22.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
70,440,375
Total Potential Reach
59
Median Follower Reach
343
75th Percentile Reach
12.1%
>1K followers
1.6%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
49.8%
Creators
18,193 accounts
19.7%
Consumers
7,196 accounts
30.5%
Dormant
11,153 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
604
Verified Followers
1.65% of total
3,043
Protected Accounts
8.33% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,577 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,515 | - | - |
| @zlj517 | 2,000,921 | Spokesman | Geopolitics, Diplomacy, Communication |
| @SiriouslySusan | 1,779,579 | Voice Actor | Voice acting, singing, speaking |
| @MrKRudd | 1,588,477 | Politician | Asia, Policy, Australia |
| @NelsonMandela | 1,564,976 | Activist | Human rights, equality, justice |
| @CynthiaLIVE | 1,426,865 | Entrepreneur | Personal Branding, Keynote Speaking, Columnist |
| @GoogleWorkspace | 999,333 | Productivity | Productivity, Collaboration, Support |
| @nonprofitorgs | 775,008 | Nonprofit Advocate | Nonprofits, Digital Marketing, Fundraising |
| @emergency_ong | 660,145 | Medical | Medicina, diritti, eccellenza |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
24,218
Followers With Bio
12,324
Followers Without Bio
66.27%
% With Bio
33.73%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,201 analyzed3,090
Combined Engagement
1,145
Total Likes
1,945
Total Retweets
618
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
RT @NASA: LIVE: Our next mission to the @Space_Station is here! Count down to NASA's @SpaceX #Crew6 launch with us, set to lift off from @NASAKennedy at 1:45am ET (0645 UTC) on Monday, Feb. 27. https://t.co/Z265ZbCaAI
. @MenziesHealth have used the world's strongest MRI to investigate the impacts of Long COVID and ME/CFS on the brain. They found the brainstem was larger in patients with ME/CFS & Long COVID than those who didn't have the same ailments. @TraceySpicer https://t.co/O1QLp5hxy
Griffith University has been ranked 1st in Australia for its performance against the UN Sustainable Development Goal 16 – Peace, Justice and Strong Institutions – in the Times Higher Education (THE) Impact Rankings 2022. #THEglobalimpact #THEunirankings https://t.co/o7DnRo5w1H
With great sorrow, we announce today the passing of pioneering stem cell scientist and former Australian of the Year, Alan Mackay-Sim AM. We offer our deepest condolences to his family and friends — https://t.co/Pk1I9cdeVt https://t.co/dhZtouyO0x
Four years ago a group of alumni from @GriffithFilm created an animated series featuring a loveable blue heeler from Brisbane. @RollingStone just named @OfficialBlueyTV one of the top 100 sitcoms of 2020... for real life! https://t.co/pWlbO6bvzR
Key Insights & Takeaways
The university frequently highlights its research achievements and rankings, showcasing its academic reputation. It shares updates on significant events, such as the passing of notable figures, which helps build institutional legacy. The account emphasizes its contributions to global sustainability goals, aligning with broader societal and educational priorities.
Strengths
- + Established follower base of 36,660
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Griffith_Uni reveals an growing Twitter presence with 36,660 followers. The account demonstrates a content-creator strategy, averaging 9.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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