Le Routard
Le #Routard - Bien plus qu’un voyage : inspirations & entraide voyageurs ☀ actualités du voyage ✈ partage...
53,278
Followers
7,900
Following
13,651
Tweets
9.1
Avg Engagement
640
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @GuideDuRoutard's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-06-16
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:6.7
- Avg Retweets per Tweet:2.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,248 tweetsThe account maintains a steady level of engagement with its followers, indicating a loyal and active community. Collaborations with local tourism boards and brands help boost interaction.
6.7
Avg Likes/Tweet
2.5
Avg Retweets/Tweet
21,665
Total Likes
8,010
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
11
75th Percentile
156
Top Tweet
0.17
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
92.5%
Original
1.1%
Replies
6.3%
Retweets
0.1%
Quotes
0.0%
Threads
1.8%
With Media
99.0%
With Links
94.0%
With #Tags
42.9%
With @Mentions
3.6%
With Emojis
195
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
88.5%
Weekday Posts
11.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 205 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is primarily interested in travel, with a focus on destinations in France and beyond. They are likely travelers, tourists, and people seeking travel inspiration and recommendations.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
4
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.6%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,901,324
Total Potential Reach
4
Median Follower Reach
24
75th Percentile Reach
2.9%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
834
Protected Accounts
8.34% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @CalvinHelin | 580,916 | Author | empowerment, responsibility, self-reliance |
| @Ecologie_Gouv | 223,365 | Government ministry | environment, daily life, transition |
| @EU_ENV | 156,684 | Government | Environment, EU, Commission |
| @lamontagne_fr | 112,756 | News outlet | News, Journalism, France |
| @NvelleAquitaine | 84,306 | Government | Tourism, Culture, Innovation |
| @sebchenu | 51,996 | - | - |
| @costabrava | 38,572 | - | - |
| @ChristopheBechu | 37,666 | - | - |
| @myMetropolitain | 30,414 | - | - |
| @MuseeLouvreLens | 28,109 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,163
Followers With Bio
5,837
Followers Without Bio
41.63%
% With Bio
58.37%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed672
Combined Engagement
333
Total Likes
339
Total Retweets
134
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @Ecologie_Gouv: De violents #FeuxDeForet sont en cours dans le #Var et le sud de la France. Si vous êtes témoin d'un début d'incendie : 📞 appelez immédiatement le 18, le 112 ou le 114 🏠 restez à l'abri dans votre maison ➕ d'infos sur les bons gestes à adopter : https://t.co/
Ne vous fiez pas aux apparences ! Non, le #Routard n'a pas sorti un guide spécial appartement 2020 en pleine épidémie de #coronavirus. On a déniché cette couv' qui circule sur le Net et nous a fait sourire. Merci à son auteur (inconnu) et... restez chez vous ! https://t.co/hGccKq
Bravo #Lyon ! La Capitale des Gaules se retrouve cette année à la 2e place du palmarès des Meilleures Villes du Monde du magazine Condé Nast Traveler après un vote de plus de 715 000 lecteurs => https://t.co/Env2jV1Fs3 @OnlyLyonTourism https://t.co/hr7dU2LrIG
#Voyage #Pratique 30 Millions d'Amis lance un site pour partir avec son animal https://t.co/XxOlUR3TAE @30millionsdamis
Nouveauté : le #Routard publie un #guide entièrement consacré à l’ #Anjou disponible dès aujourd'hui en librairie. Le printemps arrive.... Et si on filait en Anjou ? https://t.co/JKJqObLn3P @Anjoutourisme https://t.co/TtQfxjDuUl
Key Insights & Takeaways
The account frequently highlights travel events and local attractions, such as the Christmas market in Strasbourg. It uses hashtags effectively to increase visibility and reach a broader audience. Collaborations with tourism boards and local brands are common and help drive engagement.
Strengths
- + Established follower base of 53,278
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @GuideDuRoutard reveals an growing Twitter presence with 53,278 followers. The account demonstrates a content-creator strategy, averaging 9.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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