Mississippi State Men's Basketball

Mississippi State Men's Basketball

@HailStateMBK

The official account of Mississippi State Men’s Basketball | Head Coach: @coachchrisjans | #HailState

Starkville, MS https://www.hailstate.com/mensbasketball Joined 2009-06-08 Date of Analysis: Dec 16, 2025

71,610

Followers

239

Following

27,818

Tweets

147.1

Avg Engagement

506

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @HailStateMBK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-06-08
  • Verification:No
  • Location:Starkville, MS

Data Summary

  • Tweets Analyzed:3,235
  • Avg Likes per Tweet:125.9
  • Avg Retweets per Tweet:21.3
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,235 tweets

The account consistently receives a high number of likes and retweets, indicating strong fan interaction. The use of multimedia links and hashtags helps drive engagement and visibility.

125.9

Avg Likes/Tweet

21.3

Avg Retweets/Tweet

407,126

Total Likes

68,799

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

62

Median Likes

9

Median Retweets

167

75th Percentile

2,346

Top Tweet

2.05

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

81.7%

Original

0.9%

Replies

14.0%

Retweets

3.3%

Quotes

0.0%

Threads

0.2%

With Media

94.3%

With Links

68.7%

With #Tags

47.1%

With @Mentions

81.2%

With Emojis

105

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0.24

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

66.5%

Weekday Posts

33.5%

Weekend Posts

Top Hashtags

#hailstate (2114) #statetotheleague (62) #packthehump (54) #marchmadness (22) #sectourney (12) #maroonfriday (12) #secmbb (11) #nbasummerleague (9) #25 (8) #sctop10 (8)

Most Mentioned

@hailstate (182) @hailstatembk (139) @coachchrisjans (132) @secnetwork (132) @tolusmith1 (123) @molinariverson3 (91) @joeltcoleman (83) @theshakeelmoore (82) @lildjj0 (78) @nolimitc4m (73)

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Content Strategy Analysis

Based on 3,235 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,644 (82%)
Replies 30 (1%)
Retweets 454 (14%)
Quote Tweets 107 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 454 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,235 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience consists of Mississippi State basketball fans and sports enthusiasts. The content is tailored to engage supporters of the team and promote a sense of community through hashtags like #HailState.

Average

Audience Quality

25.2%

Suspicion Index

32.8%

Low-Quality %

42

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

40.0%

Empty Bio

37.2%

<10 Tweets

12.8%

Mass Following (>2K)

0.0%

New (<90 days)

40.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.3%

No URL

25.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

4,284,527

Total Potential Reach

42

Median Follower Reach

179

75th Percentile Reach

4.2%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

34.9%

Creators

3,489 accounts

27.9%

Consumers

2,794 accounts

37.2%

Dormant

3,717 accounts

163

Verified Followers

1.63% of total

4.0%

Professional Bios

founder, dev, analyst, etc.

0.13

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Mississippi, USA (285) Starkville, MS (148) United States (109) Tupelo, MS (53) Atlanta, GA (49) Memphis, TN (48) Jackson, MS (43) Houston, TX (39) Mississippi (34) Columbus, MS (33)

163

Verified Followers

1.63% of total

752

Protected Accounts

7.52% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@WayneDupreeShow 501,076 - -
@TandMHD 246,871 Music Producer Music, Production, TV
@FredVanVleet 197,722 Basketball Player Basketball, Toronto Raptors, Wichita State University
@travisa850 132,078 Cannabis Advocate Cannabis, GreenLove, Travel
@Visiongeo 88,903 Philanthropist NGO funding, Philanthropy, Travel
@brianwwilliams 81,527 Basketball Coach Basketball, Coaching, Resources
@TheFieldOf68 80,389 Podcasters college basketball, podcasting, creators
@TimGCarterSEEK 54,891 - -
@SouhanStrib 52,700 - -
@basketbllnews 51,183 Sports Journalist Basketball, News, Coverage

Top Keywords in Follower Bios

gpa (958) high (932) school (882) co (778) class (720) lbs (574) state (450) basketball (385) football (369) email (314)

Top Hashtags in Follower Bios

#hailstate (129) #1 (48) #2 (19) #10 (19) #3 (18) #5 (17) #4 (15) #11 (14) #6 (13) #7 (11)

6,003

Followers With Bio

3,997

Followers Without Bio

60.03%

% With Bio

39.97%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,235 analyzed

10,489

Combined Engagement

8,839

Total Likes

1,650

Total Retweets

2,098

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Team Identity Coach Announcements Fan Engagement Community Building Sports News Hashtag Marketing

Key Insights & Takeaways

The account heavily promotes coach announcements and team identity, which are key drivers of engagement. It uses hashtags like #HailState to foster a sense of community and loyalty among followers. The inclusion of multimedia links and direct links to news articles enhances the credibility and reach of the content.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 71,610
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @HailStateMBK reveals an well-established Twitter presence with 71,610 followers. The account demonstrates a content-creator strategy, averaging 147.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025