CNBC Halftime Report
Real Money, Real Debate. Hosted by @ScottWapnerCNBC. Weekdays, 12-1p ET on @CNBC. Have a question for the Halftime committee? Ask it here: https://www.cnbc.com/2018/06/27/fast-money-halftime-report-form.html
103,935
Followers
627
Following
10,014
Tweets
25.6
Avg Engagement
1,549
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HalftimeReport's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-01-06
- Verification:Yes
- Location:NYSE
Data Summary
- Tweets Analyzed:3,215
- Avg Likes per Tweet:21.3
- Avg Retweets per Tweet:4.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,215 tweetsThe account has a moderate to high engagement rate, with an average of 247 likes and 36 retweets per tweet. The use of links and direct engagement with followers contributes to its interactive nature.
21.3
Avg Likes/Tweet
4.2
Avg Retweets/Tweet
68,518
Total Likes
13,647
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
16
Median Likes
3
Median Retweets
32
75th Percentile
690
Top Tweet
0.25
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
90.9%
Original
0.2%
Replies
8.8%
Retweets
0.2%
Quotes
0.0%
Threads
0.0%
With Media
94.2%
With Links
80.6%
With #Tags
45.3%
With @Mentions
0.5%
With Emojis
133
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
99.8%
Weekday Posts
0.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,215 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 282 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,215 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes investors, traders, and market analysts seeking real-time insights and analysis. The content is tailored for those interested in financial markets and economic trends.
Average
Audience Quality
29.6%
Suspicion Index
42.4%
Low-Quality %
20
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
58.1%
Empty Bio
37.5%
<10 Tweets
9.0%
Mass Following (>2K)
0.0%
New (<90 days)
56.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.5%
No URL
26.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,437,864
Total Potential Reach
20
Median Follower Reach
79
75th Percentile Reach
3.2%
>1K followers
0.5%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
40.1%
Creators
4,008 accounts
22.5%
Consumers
2,247 accounts
37.5%
Dormant
3,745 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
266
Verified Followers
2.66% of total
1,103
Protected Accounts
11.03% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,092,929 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Stocktwits | 976,225 | Finance | finance, investing, global |
| @TheStreet | 849,847 | Finance | business news, investing ideas, stock analysis |
| @iownjd | 771,865 | Lawyer | learn, inspire, engage |
| @solalexasch | 681,325 | Musician | Music, Travel, Tattoos |
| @NorthmanTrader | 451,654 | - | - |
| @NBCUAcademy | 256,820 | Journalism | journalism, training, development |
| @antoniobanos_ | 210,900 | Politician | Catalonia, Independence, Politics |
| @GarethSoloway | 191,171 | Trader | Technical Analysis, Discipline, Market Psychology |
| @PlayGamesMovies | 107,483 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,189
Followers With Bio
5,811
Followers Without Bio
41.89%
% With Bio
58.11%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,215 analyzed1,946
Combined Engagement
1,471
Total Likes
475
Total Retweets
389
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Hey @SnoopDogg, sounds like @petenajarian is interested. Our DMs are open. https://t.co/2xMitIQDSZ
#UnusualActivity with @JonNajarian https://t.co/xVJZgNYLwh
Tom Lee says this pullback is a really attractive buying opportunity for 2022 https://t.co/KNSeRNCBdy
RT @thenewsoncnbc: Mark your calendar. Don't miss the premiere of The News with Shepard Smith! Sept. 30 at 7 p.m. ET on @cnbc. 📺 👀 📅 https://t.co/sUcW9AKhYU https://t.co/GwEncBZTCL
Our experts answer your questions in #AskHalftime! https://t.co/kEMpczbZ7R
Key Insights & Takeaways
The account frequently engages with notable figures like Snoop Dogg and Pete Najarian, indicating a focus on high-profile market discussions. It highlights expert opinions, such as Tom Lee's analysis on market pullbacks, to provide actionable insights. The use of #UnusualActivity suggests a focus on identifying market anomalies and potential opportunities.
Strengths
- + Established follower base of 103,935
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HalftimeReport reveals an growing Twitter presence with 103,935 followers. The account demonstrates a content-creator strategy, averaging 25.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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