Hanna Tetteh

Hanna Tetteh

@HannaTetteh

UN Under Secretary General & Special Envoy to the Horn of Africa. Previously SRSG UNOAU (2/1/2019 - 31/3/2022) Foreign Minister Ghana (Jan 2013 -Jan 2017)

Addis Ababa, Ethiopia Joined 2009-05-02 Date of Analysis: Dec 16, 2025

100,912

Followers

2,522

Following

3,720

Tweets

47.7

Avg Engagement

119

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @HannaTetteh's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-05-02
  • Verification:No
  • Location:Addis Ababa, Ethiopia

Data Summary

  • Tweets Analyzed:3,199
  • Avg Likes per Tweet:16.6
  • Avg Retweets per Tweet:31.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,199 tweets

Her tweets receive a moderate to high level of engagement, with an average of 793 likes and 184 retweets per tweet. The engagement is likely driven by her official capacity and the relevance of her posts.

16.6

Avg Likes/Tweet

31.0

Avg Retweets/Tweet

53,256

Total Likes

99,289

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

1

Median Retweets

24

75th Percentile

25,831

Top Tweet

0.47

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

24.4%

Original

48.0%

Replies

11.1%

Retweets

16.5%

Quotes

0.0%

Threads

1.1%

With Media

35.5%

With Links

11.6%

With #Tags

64.8%

With @Mentions

5.5%

With Emojis

151

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.97

Reply/Original Ratio

1.49

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

70.5%

Weekday Posts

29.5%

Weekend Posts

Top Hashtags

#africa (34) #au (23) #ghana (19) #un (19) #ethiopia (17) #globalgoals (15) #shestandsforpeace (14) #covid19 (14) #peace (10) #sdg (10)

Most Mentioned

@hannatetteh (129) @un (100) @antonioguterres (91) @unoau_ (68) @_africanunion (50) @unicnairobi (42) @aminajmohammed (37) @jdmahama (34) @maimunahsharif (29) @auc_moussafaki (28)

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Content Strategy Analysis

Based on 3,199 tweets

Content Type Distribution

Content Breakdown

Original Tweets 779 (24%)
Replies 1,535 (48%)
Retweets 356 (11%)
Quote Tweets 529 (17%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 356 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,199 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Her followers include diplomats, policymakers, and international development professionals. The audience is primarily interested in global affairs and peacebuilding efforts.

Average

Audience Quality

30.6%

Suspicion Index

37.9%

Low-Quality %

24

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

47.6%

Empty Bio

43.2%

<10 Tweets

12.0%

Mass Following (>2K)

0.0%

New (<90 days)

57.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.5%

No URL

28.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

32,042,294

Total Potential Reach

24

Median Follower Reach

145

75th Percentile Reach

8.3%

>1K followers

1.9%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

33.2%

Creators

3,321 accounts

23.6%

Consumers

2,360 accounts

43.2%

Dormant

4,319 accounts

81

Verified Followers

0.81% of total

8.5%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Accra, Ghana (394) Ethiopia (253) Ghana (157) Greater Accra, Ghana (154) Nairobi, Kenya (112) Kumasi, Ghana (84) Addis Ababa (59) Addis Ababa, Ethiopia (50) Accra (48) Tema, Ghana (40)

81

Verified Followers

0.81% of total

471

Protected Accounts

4.71% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,238 Wrestler Wrestling, Motivation, Self-promotion
@SOROKGUILLAUME 1,441,212 Politician politics, leadership, government
@MariaSTsehai 1,193,148 Communications Expert Communications, Producer, Director
@IHRF_English 917,676 Activista DerechosHumanos, Feminista, Antifascista
@UN_News_Centre 725,714 News Outlet News, United Nations, Agencies
@VickyRubadiri 619,056 Journalist Journalism, Moderator, Award Winner
@lia_tadesse 555,602 Minister Health, Family, Government
@mfaethiopia 487,377 Diplomacy Diplomacy, Africa, Future
@JamilaMohamed 431,557 Journalist Family, Journalism, Arsenal
@ONUBrasil 383,829 Diplomacy Sustainable Development, Human Rights, Global Goals

Top Keywords in Follower Bios

god (235) love (194) africa (192) life (153) peace (147) views (147) ethiopia (146) development (129) human (125) former (105)

Top Hashtags in Follower Bios

#tigraygenocide (38) #ethiopia (37) #africa (22) #tigray (17) #sdgs (13) #peace (13) #nomore (11) #ethiopian (9) #humanrights (9) #endtigraysiege (9)

5,241

Followers With Bio

4,759

Followers Without Bio

52.41%

% With Bio

47.59%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,199 analyzed

48,704

Combined Engagement

0

Total Likes

48,704

Total Retweets

9,741

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Diplomacy Peacebuilding International Relations United Nations African Union Ghana Leadership
Hanna Tetteh
@HannaTetteh

RT @jjstruthersuk: I thought I would share.. We’ve had disapproving looks, ‘we are full’, ‘is that your wife’ and many more actions questioning our relationship over the last 40+yrs We haven't wavered! The best way of fighting racism is living your life, standing tall and edu

2017-12-27
Retweets: 25,831 Likes: 0 Engagement: 25,831
Hanna Tetteh
@HannaTetteh

RT @TIME: TIME's new cover: The leaders of these sinking countries are fighting to stop climate change. Here's what the rest of the world can learn https://t.co/lLHeaREycm https://t.co/NBEzO3WLSV

2019-06-14
Retweets: 8,087 Likes: 0 Engagement: 8,087
Hanna Tetteh
@HannaTetteh

RT @akin_adesina: I am an African and very proud of my continent. The opinion of others do not define Africa. Africa is beautiful and full of dignity.

2018-01-14
Retweets: 6,273 Likes: 0 Engagement: 6,273
Hanna Tetteh
@HannaTetteh

RT @Pontifex: “Enough!” says Jesus (Lk 22:38), when his disciples produce two swords before the Passion. “Enough!” That single word of Jesus echoes through the centuries and reaches us forcefully in our own time: enough of swords, weapons, violence and war!

2020-10-21
Retweets: 5,152 Likes: 0 Engagement: 5,152
Hanna Tetteh
@HannaTetteh

RT @UN: The UN works for everyone, everywhere by: 🇺🇳 preventing conflict 🇺🇳 vaccinating children 🇺🇳 protecting refugees 🇺🇳 feeding the hungry 🇺🇳 addressing the climate crisis 🇺🇳 empowering women 🇺🇳 responding to #COVID19 &amp; so much more. https://t.co/IUYTNM5eVG #UN75 https:

2020-10-26
Retweets: 3,361 Likes: 0 Engagement: 3,361

Key Insights & Takeaways

Her tweets often reflect her official roles and diplomatic achievements, which resonate with her professional audience. She frequently mentions her work with the UN and African Union, highlighting her focus on peace and development. Her content is well-structured and informative, aligning with her role as a high-level UN representative.

Strengths

  • + Established follower base of 100,912
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @HannaTetteh reveals an growing Twitter presence with 100,912 followers. The account demonstrates a conversation-first approach, averaging 47.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025