Harvard T.H. Chan School of Public Health
Powerful ideas for a healthier world. This is the official account for #HarvardChan.
379,795
Followers
2,676
Following
33,437
Tweets
28.7
Avg Engagement
4,233
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HarvardChanSPH's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-26
- Verification:No
- Location:Boston, MA
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:15.7
- Avg Retweets per Tweet:13.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,239 tweetsThe account maintains a steady average engagement with likes and retweets, indicating consistent interaction. Verified accounts make up a small percentage, suggesting a mix of personal and institutional followers.
15.7
Avg Likes/Tweet
13.0
Avg Retweets/Tweet
50,899
Total Likes
42,073
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
6
Median Retweets
26
75th Percentile
2,428
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
64.6%
Original
4.5%
Replies
26.5%
Retweets
4.4%
Quotes
0.0%
Threads
0.4%
With Media
74.0%
With Links
37.2%
With #Tags
76.3%
With @Mentions
1.8%
With Emojis
207
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.17
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.2%
Weekday Posts
9.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 857 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes students, researchers, and professionals in public health and related fields. It also engages with the general public interested in health and science topics.
Average
Audience Quality
25.7%
Suspicion Index
27.3%
Low-Quality %
35
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.2%
Empty Bio
32.3%
<10 Tweets
15.0%
Mass Following (>2K)
0.0%
New (<90 days)
52.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.1%
No URL
22.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
66,430,583
Total Potential Reach
35
Median Follower Reach
186
75th Percentile Reach
7.0%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45.1%
Creators
22,575 accounts
22.6%
Consumers
11,282 accounts
32.3%
Dormant
16,143 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,282
Verified Followers
1.28% of total
13,037
Protected Accounts
13.04% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,103,712 | Wrestler | Wrestling, Motivation, Self-promotion |
| @El_Universal_Mx | 7,344,448 | News outlet | news, Mexico, journalism |
| @hrw | 5,085,994 | Human Rights | Human Rights, Abuses, Advocacy |
| @DrOz | 3,869,353 | Cardiologist | Health, Wellness, Nutrition |
| @ChelseaClinton | 2,839,339 | Advocate | Advocate, Author, Teacher |
| @ariannahuff | 2,742,335 | Entrepreneur | Mother, Sister, Founder |
| @DrTedros | 1,945,120 | Doctor | Health, Global, Leadership |
| @miguelhotero | 1,929,161 | Journalist | Politics, Journalism, Leadership |
| @LeonKrauze | 1,584,451 | Journalist | TV, Journalism, Podcasts |
| @SinghLions | 1,334,756 | Restaurateur | Food, Travel, Influencer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,441
Followers With Bio
32,559
Followers Without Bio
67.44%
% With Bio
32.56%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed9,883
Combined Engagement
3,964
Total Likes
5,919
Total Retweets
1,977
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
Jean-Jacques Muyembe, a Congolese microbiologist who leads public health emergency responses in the Democratic Republic of Congo, including for COVID-19, is one of @Harvard's honorary degree recipients for 2022. https://t.co/By414XKc0N
We’re excited to announce that leading COVID-19 vaccine researcher @KizzyPhD is joining us as an assistant professor in the Department of Immunology and Infectious Diseases. https://t.co/8bg2bKYe21
RT @Harvard: Claudine Gay has been elected the 30th president of Harvard University https://t.co/NH86VoTLit
RT @WHO: Today is #WorldCancerDay. #Cancer is one of the world’s leading causes of death - accounting for nearly 10 million deaths in 2020…
RT @HelenBranswell: Move over, Spanish flu. The #Covid19 pandemic has become the deadliest disease event in American history. The official…
Key Insights & Takeaways
The account frequently highlights academic appointments and collaborations, showcasing its focus on education and research. It shares stories of public health leaders, emphasizing real-world impact and global health challenges. Engagement is driven by informative and thought-provoking content that sparks discussion and awareness.
Strengths
- + Established follower base of 379,795
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HarvardChanSPH reveals an growing Twitter presence with 379,795 followers. The account demonstrates a content-creator strategy, averaging 28.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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