Hasbro
Creating the world's best toys and games.
191,432
Followers
578
Following
14,620
Tweets
80.7
Avg Engagement
1,395
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Hasbro's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-09-30
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:22.7
- Avg Retweets per Tweet:58.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsHasbro's tweets receive an average of 3,597 likes and 757 retweets, indicating a high level of audience interaction. Their engagement is driven by product announcements and brand updates.
22.7
Avg Likes/Tweet
58.0
Avg Retweets/Tweet
73,743
Total Likes
188,493
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
15
75th Percentile
52,364
Top Tweet
0.42
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
12.0%
Original
68.4%
Replies
17.6%
Retweets
2.0%
Quotes
0.0%
Threads
0.5%
With Media
23.0%
With Links
16.5%
With #Tags
92.5%
With @Mentions
9.3%
With Emojis
124
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
5.7
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.4%
Weekday Posts
4.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 572 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of toy enthusiasts, parents, and collectors. They are interested in new product releases and brand news.
Average
Audience Quality
23.0%
Suspicion Index
22.8%
Low-Quality %
37
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.6%
Empty Bio
18.4%
<10 Tweets
15.7%
Mass Following (>2K)
0.0%
New (<90 days)
55.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.1%
No URL
11.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
58,531,759
Total Potential Reach
37
Median Follower Reach
168
75th Percentile Reach
6.1%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64.1%
Creators
32,042 accounts
17.6%
Consumers
8,777 accounts
18.4%
Dormant
9,181 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
698
Verified Followers
0.69% of total
10,028
Protected Accounts
9.93% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jimmyfallon | 50,768,153 | Comedian | Comedy, TV, Music |
| @JohnCena | 14,100,425 | Wrestler | Wrestling, Motivation, Self-promotion |
| @FallonTonight | 4,505,379 | - | - |
| @Nickelodeon | 3,885,252 | Entertainment | TV shows, streaming, entertainment |
| @DJPaulyD | 3,599,573 | DJ | Music, DJing, Booking |
| @stoolpresidente | 2,901,665 | Entrepreneur | Sports, Stocks, Entrepreneurship |
| @KameronBennett | 1,819,450 | DJ | Music, DJing, Booking |
| @CMILANOTICIA | 1,618,946 | News Anchor | News, TV, Facebook |
| @sherlyny | 1,542,041 | Entertainment | Acting, Hosting, Singing |
| @fluffyguy | 1,100,806 | Comedian | comedy, food, family |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,683
Followers With Bio
33,316
Followers Without Bio
67.01%
% With Bio
32.99%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed108,108
Combined Engagement
18,702
Total Likes
89,406
Total Retweets
21,622
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
RT @transformers: Power is PRIMAL. Watch the new teaser trailer for #Transformers: #RiseOfTheBeasts, in theatres June 9, 2023. https://t.co…
Hold that Tot – your main spud, MR. POTATO HEAD isn’t going anywhere! While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO
RT @transformers: Something else has awakened. #Transformers: #RiseOfTheBeasts arrives in theatres June 9, 2023. https://t.co/ZBQxvohM90
RT @Wizards_DnD: The honor is all ours. @DnDMovie: Honor Among Thieves arrives March 2023. https://t.co/wd1Xu2KG1O
RT @transformers: The battle on Earth is no longer just between Autobots and Decepticons… Maximals, Predacons, and Terrorcons join Transfor…
Key Insights & Takeaways
Their top tweet highlights a product line and brand change, showing focus on product lifecycle and brand strategy. They use a mix of promotional and informative content to engage followers. Their verified status is low, suggesting a focus on organic growth and community building.
Strengths
- + Established follower base of 191,432
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Hasbro reveals an growing Twitter presence with 191,432 followers. The account demonstrates a conversation-first approach, averaging 80.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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