Hauser & Wirth
Leading international contemporary and modern art gallery with spaces in Zurich, London, Somerset, NYC, LA, Hong Kong, Gstaad, St. Moritz, Monaco and Menorca.
85,840
Followers
1,308
Following
8,692
Tweets
21.8
Avg Engagement
1,203
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HauserWirth's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-01-31
- Verification:No
- Location:Zürich, LDN, Somerset, NYC, LA
Data Summary
- Tweets Analyzed:3,218
- Avg Likes per Tweet:12.9
- Avg Retweets per Tweet:8.9
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,218 tweetsThe account has an average of 177 likes and 47 retweets per tweet, indicating moderate engagement. Verified accounts make up 2.6% of their followers, suggesting a mix of public figures and art professionals.
12.9
Avg Likes/Tweet
8.9
Avg Retweets/Tweet
41,451
Total Likes
28,542
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
3
Median Retweets
23
75th Percentile
12,527
Top Tweet
0.25
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
74.3%
Original
2.9%
Replies
22.1%
Retweets
0.7%
Quotes
0.0%
Threads
4.2%
With Media
97.9%
With Links
50.0%
With #Tags
58.4%
With @Mentions
18.0%
With Emojis
191
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.1%
Weekday Posts
15.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,218 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 711 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,218 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersThe audience is likely art enthusiasts, collectors, and cultural professionals. They are interested in modern and contemporary art, as well as artist biographies and exhibitions.
Average
Audience Quality
23.3%
Suspicion Index
25.0%
Low-Quality %
41
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.2%
Empty Bio
29.0%
<10 Tweets
15.4%
Mass Following (>2K)
0.0%
New (<90 days)
44.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
63.4%
No URL
19.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,522,726
Total Potential Reach
41
Median Follower Reach
242
75th Percentile Reach
10.1%
>1K followers
1.8%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
48.2%
Creators
4,817 accounts
22.8%
Consumers
2,277 accounts
29.0%
Dormant
2,902 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
257
Verified Followers
2.57% of total
983
Protected Accounts
9.83% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,092 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DesignMuseum | 4,083,451 | Museum | design, contemporary design, visit |
| @NOH8Campaign | 799,144 | Activism | equality, bullying, discrimination |
| @VigilanteArtist | 569,040 | Digital Artist | Pop Art, Digital Art, iArt Movement |
| @IamMzilikazi | 551,100 | Musician | Pan-African music, Album, Rise |
| @THE_THEO_FORD | 472,950 | - | - |
| @zammit_marc | 386,332 | Filmmaker | Film, Acting, Producing |
| @besserwerber | 349,775 | Marketing | Marketing, Blogging, Quotes |
| @GVerbaan | 311,812 | - | - |
| @JeffreyGoldberg | 301,075 | Editor | politics, journalism, editor |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,982
Followers With Bio
3,018
Followers Without Bio
69.82%
% With Bio
30.18%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,218 analyzed14,437
Combined Engagement
690
Total Likes
13,747
Total Retweets
2,887
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @VanityFair: Presenting Breonna Taylor for Vanity Fair’s September issue, “The Great Fire,” guest-edited by Ta-Nehisi Coates. https://t.co/Gf9115GkGb https://t.co/0TdNBeIOve
In loving memory of artist Phyllida Barlow (1944 – 2023) A remarkably original, powerful and generous artist, Barlow singularly redefined a language of sculpture and consistently shattered conventions, challenging old notions of monumentality and of beauty https://t.co/ihyFz6OLu
RT @Essence: Unveiling our January + February cover art featuring a stunning collaboration with global fashion and beauty founder @rihanna and artist Lorna Simpson. The striking visuals channel iconic black magazine spreads with an ethereal Rihanna. https://t.co/FlzfYmwhO4 #ESSEN
RT @WhiteHouse: "The arts and humanities are, in many ways, our national soul. They’re central to who we are as Americans" —@POTUS https://t.co/hX5ZyhgsLK
Watch our exclusive digital premiere of ‘Five Seasons: The Gardens of Piet Oudolf’, on the revolutionary landscape designer who says ‘Plants are characters I compose with and I put them on the stage’. The film is live this weekend only. https://t.co/rUftKQe5Mz @PietOudolfMovie ht
Key Insights & Takeaways
The account frequently honors deceased artists, indicating a focus on legacy and tribute. They share exclusive content like digital premieres, suggesting a strategy to attract a niche audience interested in unique art experiences. The use of quotes from artists highlights a thematic emphasis on artistic philosophy and personal expression.
Strengths
- + Established follower base of 85,840
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HauserWirth reveals an growing Twitter presence with 85,840 followers. The account demonstrates a content-creator strategy, averaging 21.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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