Hauser & Wirth

Hauser & Wirth

@HauserWirth

Leading international contemporary and modern art gallery with spaces in Zurich, London, Somerset, NYC, LA, Hong Kong, Gstaad, St. Moritz, Monaco and Menorca.

Zürich, LDN, Somerset, NYC, LA https://hauserwirth.com/ Joined 2011-01-31 Date of Analysis: Dec 16, 2025

85,840

Followers

1,308

Following

8,692

Tweets

21.8

Avg Engagement

1,203

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @HauserWirth's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-01-31
  • Verification:No
  • Location:Zürich, LDN, Somerset, NYC, LA

Data Summary

  • Tweets Analyzed:3,218
  • Avg Likes per Tweet:12.9
  • Avg Retweets per Tweet:8.9
  • Followers Analyzed:9,996

Engagement Analysis

Based on 3,218 tweets

The account has an average of 177 likes and 47 retweets per tweet, indicating moderate engagement. Verified accounts make up 2.6% of their followers, suggesting a mix of public figures and art professionals.

12.9

Avg Likes/Tweet

8.9

Avg Retweets/Tweet

41,451

Total Likes

28,542

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

9

Median Likes

3

Median Retweets

23

75th Percentile

12,527

Top Tweet

0.25

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

74.3%

Original

2.9%

Replies

22.1%

Retweets

0.7%

Quotes

0.0%

Threads

4.2%

With Media

97.9%

With Links

50.0%

With #Tags

58.4%

With @Mentions

18.0%

With Emojis

191

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.04

Reply/Original Ratio

0.03

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

84.1%

Weekday Posts

15.9%

Weekend Posts

Top Hashtags

#somerset (95) #martincreed (44) #louisebourgeois (41) #rashidjohnson (40) #hauserwirth (35) #hwnewyork (35) #london (34) #newyork (33) #hauserwirthschimmel (33) #art (30)

Most Mentioned

@hauserwirth (610) @hwsomerset (108) @artbasel (69) @martincreed (49) @friezeartfair (36) @wallpapermag (33) @theartnewspaper (30) @aestheticamag (29) @artnet (26) @nytimes (21)

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Content Strategy Analysis

Based on 3,218 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,391 (74%)
Replies 92 (3%)
Retweets 711 (22%)
Quote Tweets 24 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 711 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,218 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,996 followers

The audience is likely art enthusiasts, collectors, and cultural professionals. They are interested in modern and contemporary art, as well as artist biographies and exhibitions.

Average

Audience Quality

23.3%

Suspicion Index

25.0%

Low-Quality %

41

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

30.2%

Empty Bio

29.0%

<10 Tweets

15.4%

Mass Following (>2K)

0.0%

New (<90 days)

44.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

63.4%

No URL

19.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

31,522,726

Total Potential Reach

41

Median Follower Reach

242

75th Percentile Reach

10.1%

>1K followers

1.8%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

48.2%

Creators

4,817 accounts

22.8%

Consumers

2,277 accounts

29.0%

Dormant

2,902 accounts

256

Verified Followers

2.56% of total

12.3%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (187) London (147) New York, NY (122) Los Angeles, CA (112) New York, USA (58) United States (54) Los Angeles (51) Paris, France (46) Brooklyn, NY (43) United Kingdom (42)

257

Verified Followers

2.57% of total

983

Protected Accounts

9.83% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,092 Wrestler Wrestling, Motivation, Self-promotion
@DesignMuseum 4,083,451 Museum design, contemporary design, visit
@NOH8Campaign 799,144 Activism equality, bullying, discrimination
@VigilanteArtist 569,040 Digital Artist Pop Art, Digital Art, iArt Movement
@IamMzilikazi 551,100 Musician Pan-African music, Album, Rise
@THE_THEO_FORD 472,950 - -
@zammit_marc 386,332 Filmmaker Film, Acting, Producing
@besserwerber 349,775 Marketing Marketing, Blogging, Quotes
@GVerbaan 311,812 - -
@JeffreyGoldberg 301,075 Editor politics, journalism, editor

Top Keywords in Follower Bios

art (1,794) artist (1,363) nft (298) digital (273) visual (268) contemporary (248) gallery (195) design (194) arts (182) painter (181)

Top Hashtags in Follower Bios

#art (81) #nft (76) #artist (36) #nftartist (27) #nfts (25) #nftart (18) #digitalart (17) #web3 (13) #photography (13) #nftcommunity (12)

6,982

Followers With Bio

3,018

Followers Without Bio

69.82%

% With Bio

30.18%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,218 analyzed

14,437

Combined Engagement

690

Total Likes

13,747

Total Retweets

2,887

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Art Contemporary Art Modern Art Artist Tributes Cultural Heritage Artistic Philosophy
Hauser & Wirth
@HauserWirth

RT @VanityFair: Presenting Breonna Taylor for Vanity Fair’s September issue, “The Great Fire,” guest-edited by Ta-Nehisi Coates. https://t.co/Gf9115GkGb https://t.co/0TdNBeIOve

2020-08-24
Retweets: 12,527 Likes: 0 Engagement: 12,527
Hauser & Wirth
@HauserWirth

In loving memory of artist Phyllida Barlow (1944 – 2023) A remarkably original, powerful and generous artist, Barlow singularly redefined a language of sculpture and consistently shattered conventions, challenging old notions of monumentality and of beauty https://t.co/ihyFz6OLu

2023-03-13
Retweets: 124 Likes: 515 Engagement: 639
Hauser & Wirth
@HauserWirth

RT @Essence: Unveiling our January + February cover art featuring a stunning collaboration with global fashion and beauty founder @rihanna and artist Lorna Simpson. The striking visuals channel iconic black magazine spreads with an ethereal Rihanna. https://t.co/FlzfYmwhO4 #ESSEN

2021-01-14
Retweets: 591 Likes: 0 Engagement: 591
Hauser & Wirth
@HauserWirth

RT @WhiteHouse: "The arts and humanities are, in many ways, our national soul. They’re central to who we are as Americans" —@POTUS https://t.co/hX5ZyhgsLK

2016-09-23
Retweets: 448 Likes: 0 Engagement: 448
Hauser & Wirth
@HauserWirth

Watch our exclusive digital premiere of ‘Five Seasons: The Gardens of Piet Oudolf’, on the revolutionary landscape designer who says ‘Plants are characters I compose with and I put them on the stage’. The film is live this weekend only. https://t.co/rUftKQe5Mz @PietOudolfMovie ht

2020-04-24
Retweets: 57 Likes: 175 Engagement: 232

Key Insights & Takeaways

The account frequently honors deceased artists, indicating a focus on legacy and tribute. They share exclusive content like digital premieres, suggesting a strategy to attract a niche audience interested in unique art experiences. The use of quotes from artists highlights a thematic emphasis on artistic philosophy and personal expression.

Strengths

  • + Established follower base of 85,840
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @HauserWirth reveals an growing Twitter presence with 85,840 followers. The account demonstrates a content-creator strategy, averaging 21.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025