Deborah Haynes
I am security and defence editor at Sky News - DMs open or my email is [email protected]
96,657
Followers
4,795
Following
16,111
Tweets
1,046.4
Avg Engagement
1,778
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @haynesdeborah's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-10-17
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,218
- Avg Likes per Tweet:179.6
- Avg Retweets per Tweet:866.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,218 tweetsHer tweets consistently receive high engagement, indicating a loyal and active audience. The average likes and retweets per tweet highlight her influence and relevance in the news and defense space.
179.6
Avg Likes/Tweet
866.8
Avg Retweets/Tweet
577,831
Total Likes
2,789,482
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
19
Median Likes
22
Median Retweets
280
75th Percentile
674,218
Top Tweet
10.83
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
20.8%
Original
32.0%
Replies
39.7%
Retweets
7.5%
Quotes
0.0%
Threads
0.6%
With Media
49.6%
With Links
11.6%
With #Tags
68.2%
With @Mentions
13.3%
With Emojis
227
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.54
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.2%
Weekday Posts
21.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,218 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,276 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,218 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHer audience is primarily interested in military affairs, international relations, and current events. The engagement suggests a strong following of news-savvy individuals and professionals in related fields.
Average
Audience Quality
25.3%
Suspicion Index
27.0%
Low-Quality %
82
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.5%
Empty Bio
18.8%
<10 Tweets
24.8%
Mass Following (>2K)
0.0%
New (<90 days)
49.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.5%
No URL
13.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,897,483
Total Potential Reach
82
Median Follower Reach
365
75th Percentile Reach
12.7%
>1K followers
2.2%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
65.1%
Creators
6,514 accounts
16.1%
Consumers
1,611 accounts
18.8%
Dormant
1,875 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
174
Verified Followers
1.74% of total
1,288
Protected Accounts
12.88% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,233 | Wrestler | Wrestling, Motivation, Self-promotion |
| @LeonKrauze | 1,583,702 | Journalist | TV, Journalism, Podcasts |
| @KayBurley | 577,903 | Broadcaster | Animals, Mountains, Motherhood |
| @nolanwpeterson | 541,824 | - | - |
| @jimsciutto | 537,367 | Journalist | National Security, Journalism, Author |
| @zammit_marc | 386,420 | Filmmaker | Film, Acting, Producing |
| @HC_Richardson | 385,936 | Historian | American history, politics, author |
| @djrothkopf | 293,900 | - | - |
| @stuartpstevens | 243,415 | Political Strategist | Politics, Writing, Activism |
| @woodruffbets | 232,806 | Journalist | Politics, Journalism, News |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,953
Followers With Bio
4,047
Followers Without Bio
59.53%
% With Bio
40.47%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,218 analyzed1,231,353
Combined Engagement
0
Total Likes
1,231,353
Total Retweets
246,271
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening and will return to London tomorrow. https://t.co/VfxpXro22W
RT @Schwarzenegger: I love the Russian people. That is why I have to tell you the truth. Please watch and share. https://t.co/6gyVRhgpFV
RT @Ash_Stewart_: This is Anastasiia Yalanskaya 🇺🇦 She was killed yesterday, just outside Kyiv, delivering supplies to a dog shelter that was without food for 3 days The car she was in was targeted at close range Yalanskaya stayed behind in Kyiv to volunteer as everyone fled
RT @TsybulskaLiubov: In Kyiv a woman knocked down a Russian drone from a balcony with a jar of cucumbers. How did they expect to occupy this country?
RT @pavlokovtonyuk: I give many interviews these days. The most frequent question is: how healthcare in Ukraine is affected by the war? Well, this is how. 1/3 https://t.co/jodJBbacl6
Key Insights & Takeaways
Her content often highlights breaking military news and geopolitical developments She focuses on Russia's actions in Ukraine and China's military strategies She provides analysis on the costs and challenges faced by nations in modern conflicts
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 96,657
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @haynesdeborah reveals an exceptionally influential Twitter presence with 96,657 followers. The account demonstrates a conversation-first approach, averaging 1,046.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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