HC Lokomotiv

HC Lokomotiv

@hclokomotiv

Официальный твиттер-аккаунт хоккейного клуба «Локомотив» (Ярославль). The official Twitter account of HC Lokomotiv Yaroslavl. #ЛокомотивЭтоМы

Yaroslavl, Russia https://t.co/vQioH7a8wC Joined 2009-11-30 Date of Analysis: Dec 16, 2025

111,611

Followers

96

Following

53,039

Tweets

7.6

Avg Engagement

400

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @hclokomotiv's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-11-30
  • Verification:No
  • Location:Yaroslavl, Russia

Data Summary

  • Tweets Analyzed:3,200
  • Avg Likes per Tweet:7.2
  • Avg Retweets per Tweet:0.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,200 tweets

On average, tweets receive 203 likes and 41 retweets, indicating a moderate level of engagement. The content is likely resonating with fans, especially through emotional and nostalgic messages.

7.2

Avg Likes/Tweet

0.4

Avg Retweets/Tweet

23,025

Total Likes

1,365

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

4

Median Likes

0

Median Retweets

7

75th Percentile

1,338

Top Tweet

0.07

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

97.3%

Original

2.2%

Replies

0.5%

Retweets

0.0%

Quotes

0.0%

Threads

0.0%

With Media

27.3%

With Links

4.1%

With #Tags

0.8%

With @Mentions

15.0%

With Emojis

86

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.02

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

72.1%

Weekday Posts

27.9%

Weekend Posts

Top Hashtags

#нашапобеда (32) #кубокгагарина (24) #итогирегулярки (14) #чемпионатмира (8) #цсклок (5) #khlawards (2) #локцск (2) #локска (2) #локдрг (2) #севлок (2)

Most Mentioned

@khl (15) @hclokomotiv (12) @khlmediateam (3) @dima_erykalov (2) @hccska (2) @curtisar79 (2) @jokerithc (2) @matchtv (2) @hcakbars (1) @1yar_tv (1)

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Content Strategy Analysis

Based on 3,200 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,114 (97%)
Replies 70 (2%)
Retweets 16 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 16 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,200 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience consists of hockey fans, particularly those in Russia and Yaroslavl, who are interested in the team's progress and events. The account also reaches a broader international audience due to the popularity of Russian hockey.

Below Average

Audience Quality

43.0%

Suspicion Index

64.5%

Low-Quality %

1

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

69.1%

Empty Bio

71.8%

<10 Tweets

4.0%

Mass Following (>2K)

0.0%

New (<90 days)

82.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.6%

No URL

59.9%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

4,734,382

Total Potential Reach

1

Median Follower Reach

5

75th Percentile Reach

1.5%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

15.7%

Creators

1,565 accounts

12.6%

Consumers

1,260 accounts

71.8%

Dormant

7,175 accounts

14

Verified Followers

0.14% of total

0.8%

Professional Bios

founder, dev, analyst, etc.

0.01

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Yaroslavl, Russia (208) Moscow, Russia (169) Russia (131) Москва, Россия (89) Россия (78) Ярославль, Россия (64) Ярославль, Ярославская область (46) Saint Petersburg, Russia (31) Ekaterinburg, Russia (30) Ярославль (27)

14

Verified Followers

0.14% of total

353

Protected Accounts

3.53% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@soledadobrien 1,317,911 Journalist working, mom, journalist
@ZachBoychuk 827,649 Hockey Player Hockey, Meme/NFT Trading, Ethereum
@ARTEM_KLYUSHIN 718,330 Politician Russian politics, diplomacy, international relations
@NftDnya 327,095 - -
@bdnews24 224,223 News Aggregator Bangladesh, News, Independent
@gilliankemmerer 134,018 Sports Journalist KHL, kdrama, archery
@om2017m 110,622 Photographer Barcelona, Al Hilal, Photography
@vesti24sport 104,337 Sports News Sports, Events, Russia
@Olympic_Russia 96,423 Sports Official Sports, Olympics, Russia
@PronosRush 34,662 - -

Top Keywords in Follower Bios

hockey (149) sports (59) love (48) nhl (38) sport (34) football (32) player (30) twitter (29) live (25) news (25)

Top Hashtags in Follower Bios

#nhl (12) #followback (12) #взаимныи (7) #nyr (6) #khl (6) #blackhawks (5) #hockey (5) #читаювзаимно (5) #letsgooilers (4) #хоккеи (4)

3,091

Followers With Bio

6,909

Followers Without Bio

30.91%

% With Bio

69.09%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,200 analyzed

1,969

Combined Engagement

1,615

Total Likes

354

Total Retweets

394

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Hockey Team Loyalty Nostalgia Fan Engagement Russian Sports Community Brand Identity

Key Insights & Takeaways

The account focuses on emotional and nostalgic content that connects with fans' loyalty to the team. It uses hashtags and links to reinforce brand identity and community engagement. The top tweets emphasize team spirit and lasting memories, which are key themes for fan interaction.

Strengths

  • + Established follower base of 111,611
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @hclokomotiv reveals an growing Twitter presence with 111,611 followers. The account demonstrates a content-creator strategy, averaging 7.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025