The Herald
The official Twitter page of the world’s longest-running national newspaper. Join us online and in print for expert opinion, news and unrivalled insight.
125,638
Followers
1,437
Following
355,271
Tweets
5.5
Avg Engagement
1,133
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @heraldscotland's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-06-21
- Verification:No
- Location:Scotland
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.4
- Avg Retweets per Tweet:2.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive 604 likes and 108 retweets, indicating moderate engagement. The account's mix of news and entertainment content helps maintain interaction levels.
3.4
Avg Likes/Tweet
2.2
Avg Retweets/Tweet
10,949
Total Likes
7,022
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
2
75th Percentile
2,440
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.0%
Original
7.4%
Replies
33.4%
Retweets
0.1%
Quotes
0.0%
Threads
0.1%
With Media
96.2%
With Links
2.0%
With #Tags
39.7%
With @Mentions
6.1%
With Emojis
115
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
77.7%
Weekday Posts
22.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,087 retweets (33% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely Scottish residents and international followers interested in Scottish news and culture. The account also attracts those who follow media and journalism trends.
Average
Audience Quality
24.1%
Suspicion Index
28.6%
Low-Quality %
57
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.3%
Empty Bio
25.9%
<10 Tweets
16.8%
Mass Following (>2K)
0.0%
New (<90 days)
45.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.7%
No URL
17.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
60,881,564
Total Potential Reach
57
Median Follower Reach
311
75th Percentile Reach
11.0%
>1K followers
1.2%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.4%
Creators
27,208 accounts
19.7%
Consumers
9,842 accounts
25.9%
Dormant
12,950 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
341
Verified Followers
0.34% of total
9,680
Protected Accounts
9.58% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,238 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hrw | 5,085,648 | Human Rights | Human Rights, Abuses, Advocacy |
| @BeatsByAssassin | 2,261,199 | Multitalented | Actor, Director, Rapper |
| @6BillionPeople | 2,033,069 | - | - |
| @tedlieu | 1,658,761 | Politician | Family, USAF, Congress |
| @soledadobrien | 1,317,899 | Journalist | working, mom, journalist |
| @DMcIntyreWWE | 1,092,456 | Wrestler | Wrestling, WWE, Raw |
| @LeBronJames | 1,004,316 | - | - |
| @cvpayne | 886,425 | Financial Analyst | Family, Country, Money |
| @bbcle | 786,720 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
54,825
Followers With Bio
46,172
Followers Without Bio
54.28%
% With Bio
45.72%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed6,961
Combined Engagement
4,484
Total Likes
2,477
Total Retweets
1,392
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
0%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
𝐎𝐍 𝐓𝐇𝐈𝐒 𝐃𝐀𝐘 𝐈𝐍 𝟐𝟎𝟐𝟐 Celtic's social media admin accidentally uploads a holiday photo to the club's official Instagram account, along with the caption 'Excuse me I asked for the large fish!' https://t.co/Kvl4TqrzGV
RT @heraldfootball_: 🏴150ᴛʜ ꜱᴄᴏᴛʟᴀɴᴅ ꜱʜɪʀᴛ ᴄᴏᴍᴘᴇᴛɪᴛɪᴏɴ🏴 𝙍𝙏 𝙖𝙣𝙙 𝙁𝙊𝙇𝙇𝙊𝙒 to be in with a chance of getting this 𝐒𝐎𝐋𝐃 𝐎𝐔𝐓 top sent…
He's got a tin foil pal and a pedal bin' Scottish actor Peter Capaldi turns 65 today. In this clip from The Thick of It, Capaldi's Malcolm Tucker attempts to describe Star Wars (𝐂𝐨𝐧𝐭𝐚𝐢𝐧𝐬 𝐞𝐱𝐩𝐥𝐢𝐜𝐢𝐭 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞...) https://t.co/00P3YqdBF0
"The answer is not to make benches, street corners, spaces under bridges uninhabitable, it's to make these spaces obsolete for use as shelter through the provision of safe and comfortable alternatives" ✍ @Lenniesaurus https://t.co/joVOwYF4Mx
'I've never had an abortion, I may never need one, and neither may you. We cannot allow our personal proximity to an issue to define our interest in its understanding' | @Lenniesaurus https://t.co/nRU4ADrZF3
Key Insights & Takeaways
The account uses historical and cultural references to engage followers, such as the Peter Capaldi clip. It blends traditional news with lighter, more relatable content to maintain audience interest. The use of verified status and a strong follower base highlights its credibility and reach.
Strengths
- + Established follower base of 125,638
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @heraldscotland reveals an growing Twitter presence with 125,638 followers. The account demonstrates a content-creator strategy, averaging 5.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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