Marshall Football

Marshall Football

@HerdFB

The official account of Marshall Football.

Huntington, W.Va. https://www.herdzone.com/ Joined 2013-07-10 Date of Analysis: Dec 16, 2025

78,934

Followers

486

Following

26,430

Tweets

124.7

Avg Engagement

391

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @HerdFB's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2013-07-10
  • Verification:No
  • Location:Huntington, W.Va.

Data Summary

  • Tweets Analyzed:3,223
  • Avg Likes per Tweet:93.1
  • Avg Retweets per Tweet:31.6
  • Followers Analyzed:10,999

Engagement Analysis

Based on 3,223 tweets

The account maintains a steady level of engagement with an average of 2,477 likes and 550 retweets per tweet. The use of hashtags and links to official content helps drive interaction and visibility.

93.1

Avg Likes/Tweet

31.6

Avg Retweets/Tweet

300,071

Total Likes

101,737

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

28

Median Likes

11

Median Retweets

150

75th Percentile

26,865

Top Tweet

1.58

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

69.5%

Original

4.5%

Replies

22.6%

Retweets

3.5%

Quotes

0.0%

Threads

0.2%

With Media

87.9%

With Links

79.5%

With #Tags

43.6%

With @Mentions

37.0%

With Emojis

133

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.06

Reply/Original Ratio

0.15

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

54.5%

Weekday Posts

45.5%

Weekend Posts

Top Hashtags

#wearemarshall (2120) #riseasone (1059) #herdfamily (170) #oneherd (152) #yourbestyou (147) #goherd (124) #onehuddle (51) #trusttheproce22 (35) #beatfau (34) #herdcamp20 (33)

Most Mentioned

@herdfb (418) @markgale3 (162) @herdzone (159) @coachhuff (151) @conferenceusa (99) @chuckmcgill (73) @herdtickets (59) @marshallu (30) @gwellss (29) @theherdad (28)

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Content Strategy Analysis

Based on 3,223 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,239 (69%)
Replies 145 (4%)
Retweets 727 (23%)
Quote Tweets 112 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 727 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,223 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,999 followers

The primary audience consists of Marshall University fans, students, and local community members who support the football team. The content is tailored to inspire loyalty and foster a sense of belonging.

Good

Audience Quality

17.0%

Suspicion Index

17.1%

Low-Quality %

103

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

18.6%

Empty Bio

25.7%

<10 Tweets

12.9%

Mass Following (>2K)

0.0%

New (<90 days)

26.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

63.1%

No URL

15.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

3,198,067

Total Potential Reach

103

Median Follower Reach

243

75th Percentile Reach

3.2%

>1K followers

0.3%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

36.1%

Creators

3,966 accounts

38.2%

Consumers

4,204 accounts

25.7%

Dormant

2,829 accounts

217

Verified Followers

1.97% of total

2.1%

Professional Bios

founder, dev, analyst, etc.

0.17

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (89) Houston, TX (73) Chicago, IL (68) West Virginia, USA (68) Huntington, WV (68) Cincinnati, OH (65) Florida, USA (56) Atlanta, GA (53) Orlando, FL (51) Mobile, AL (46)

217

Verified Followers

1.97% of total

402

Protected Accounts

3.65% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@BernieKosarQB 158,352 Quarterback Football, Quarterback, Super Bowl
@Gsensabaugh43 58,020 Retired Athlete Football, Dallas Cowboys, Retired Player
@CoachCollins 53,049 Football Coach Football, Coaching, Winning
@basketbllnews 51,195 Sports Journalist Basketball, News, Coverage
@LoganM_MU 45,254 Football Manager Football, Cincinnati, General Manager
@Coachtimbeck 35,392 - -
@JasonBabin93 30,781 - -
@I_AM_Worthy99 27,665 - -
@CoachPlungasRMU 26,443 - -
@RyanBartow 24,788 - -

Top Keywords in Follower Bios

gpa (3,265) high (2,504) school (2,250) lbs (2,052) co (1,972) class (1,793) football (1,366) email (1,074) ncaa (864) id (811)

Top Hashtags in Follower Bios

#1 (73) #2 (51) #4 (41) #3 (39) #jucoproduct (39) #8 (35) #5 (34) #9 (33) #agtg (32) #7 (31)

8,955

Followers With Bio

2,044

Followers Without Bio

81.42%

% With Bio

18.58%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,223 analyzed

43,984

Combined Engagement

13,727

Total Likes

30,257

Total Retweets

8,797

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Team Unity Community Pride School Spirit

Key Insights & Takeaways

The account emphasizes team unity and community through consistent messaging. It leverages hashtags like #WeAreMarshall and #RiseAsOne to build brand identity. The use of emojis and links to official content enhances visual appeal and engagement.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 78,934
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @HerdFB reveals an well-established Twitter presence with 78,934 followers. The account demonstrates a content-creator strategy, averaging 124.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025