H&M Japan
H&Mは、ファッションとクオリティを最良の価格でサステナブルに提供する、スウェーデン発のファッションブランドです✨ おすすめのアイテムや、キャンペーンなどの情報をお届け！ お問い合わせはこちら ▸ 0120-866-201 ▸ [email protected]
257,376
Followers
195
Following
39,869
Tweets
62.3
Avg Engagement
1,657
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @hmjapan's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-10-07
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:49.5
- Avg Retweets per Tweet:12.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a high average number of likes and retweets, indicating strong audience interaction. It leverages trending collaborations and limited-time campaigns to boost engagement.
49.5
Avg Likes/Tweet
12.8
Avg Retweets/Tweet
160,847
Total Likes
41,719
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
15
75th Percentile
23,091
Top Tweet
0.24
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
24.9%
Original
73.7%
Replies
0.6%
Retweets
0.8%
Quotes
0.0%
Threads
0.0%
With Media
99.3%
With Links
78.4%
With #Tags
75.3%
With @Mentions
98.7%
With Emojis
148
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.96
Reply/Original Ratio
1.32
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
56.9%
Weekday Posts
43.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 19 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is fashion-conscious consumers in Japan, particularly those interested in sustainable and trendy clothing. The audience is likely young and active on social media.
Average
Audience Quality
21.3%
Suspicion Index
25.0%
Low-Quality %
28
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.8%
Empty Bio
18.7%
<10 Tweets
10.3%
Mass Following (>2K)
0.0%
New (<90 days)
50.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.7%
No URL
13.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
15,736,217
Total Potential Reach
28
Median Follower Reach
157
75th Percentile Reach
3.7%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.2%
Creators
33,110 accounts
15.1%
Consumers
7,533 accounts
18.7%
Dormant
9,357 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
98
Verified Followers
0.1% of total
28,216
Protected Accounts
28.22% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @0220nicole | 2,784,588 | Model | Fashion, Modeling, Magazines |
| @UNIQLO_JP | 1,516,651 | Retail | Fashion, Deals, Customer Service |
| @oricon | 1,311,766 | Entertainment | Entertainment, Music, Movies |
| @tsubasamasuwaka | 1,217,702 | Influencer | Fashion, Beauty, Magazine |
| @SEGA_OFFICIAL | 527,396 | Gaming | Games, Events, Merchandise |
| @mollyfantasy_of | 467,329 | Entertainment | Amusement, Fantasy, Updates |
| @madeintyo | 403,534 | Rapper | Music, Tokyo, Yokohama |
| @Dylan_Bostic | 349,331 | Wrestler | Pro Wrestling, Boxing, Acting |
| @riko_riko1204 | 317,041 | Influencer | Anime, Gaming, Music |
| @UQinfo | 307,728 | Telecommunications | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
62,833
Followers With Bio
37,167
Followers Without Bio
62.83%
% With Bio
37.17%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed58,301
Combined Engagement
45,260
Total Likes
13,041
Total Retweets
11,660
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
／ キャンペーン動画公開 💚H&M with ITZY💚 ＼ H&Mでしか見られない、特別コンテンツ✨ 限定キャンペーンのムービーを大公開🎥 コレクション発売は3月24日(木)💕 お見逃しなく▷ https://t.co/HwBYVrPeYD #HMwithITZY #ITZY https://t.co/yD3ga8rErn
今年の春も、H&Mからスペシャルコラボレーションを発表💗 コラボレーションの相手はなんと…！🤩 H&Mをフォローして、今週のアナウンスをお見逃しなく！ https://t.co/VktmMlmnNV
💚H&M with ITZY💚 🎉アンバサダー発表🎉 韓国の5人組ガールズグループ「ITZY」が登場✨ H&M公式Twitter, Facebookでスペシャルコンテンツも順次配信予定 🤫 🖤3月24日(木)発売、お楽しみに💚 詳しくはこちら▷ https://t.co/vXCRNi2ZRU #HMwithITZY #ITZY https://t.co/ly7SDMMiqm
／ 💚H&M with ITZY💚 プレミアムショッピング ＼ H&Mメンバー限定💗 応募して当てよう✨ 店舗でいち早くショッピングをお楽しみいただけるよう、全国6店舗にて『プレミアムショッピング』を開催いたします😍 応募はこちら▷ https://t.co/k6vUOKFzZh #HMwithITZY #ITZY https://t.co/1Vs4n3b9k4
／ 💚H&M with ITZY💚 インタビュー映像公開 ＼ 発売まであと2️⃣ 日 🙌 キャンペーンビデオ撮影の裏側も公開🤩 お見逃しなく▷ https://t.co/m9TAXxW2Td #HMwithITZY #ITZY https://t.co/8jU0tHG4Bn
Key Insights & Takeaways
The account frequently collaborates with popular K-pop groups like ITZY, which attracts a younger, fashion-forward audience. Campaigns and limited-time offers are key drivers of engagement and sales. Visual and emotionally engaging content, such as videos and special announcements, are used to maintain audience interest.
Strengths
- + Established follower base of 257,376
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @hmjapan reveals an growing Twitter presence with 257,376 followers. The account demonstrates a conversation-first approach, averaging 62.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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