Hockey Canada
Governing body for grassroots hockey and the home of Team Canada. 🏒 Organisme de régie du hockey amateur et domicile d’Équipe Canada au hockey. 🏒
451,141
Followers
981
Following
28,006
Tweets
164.2
Avg Engagement
2,804
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HockeyCanada's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-01
- Verification:Yes
- Location:Canada
Data Summary
- Tweets Analyzed:3,235
- Avg Likes per Tweet:144.3
- Avg Retweets per Tweet:19.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,235 tweetsThe account consistently receives high average likes and retweets, indicating strong audience interaction. Its tweets often go viral, especially during major tournaments like the World Juniors.
144.3
Avg Likes/Tweet
19.9
Avg Retweets/Tweet
466,954
Total Likes
64,377
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
64
Median Likes
8
Median Retweets
142
75th Percentile
19,282
Top Tweet
0.36
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
88.9%
Original
1.8%
Replies
6.8%
Retweets
2.5%
Quotes
0.0%
Threads
0.2%
With Media
88.1%
With Links
85.9%
With #Tags
62.3%
With @Mentions
86.9%
With Emojis
162
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.37
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
68.3%
Weekday Posts
31.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,235 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 220 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,235 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes hockey fans, sports enthusiasts, and Canadians interested in national team performances. It also targets grassroots hockey participants and coaches.
Average
Audience Quality
30.1%
Suspicion Index
42.2%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
52.3%
Empty Bio
42.5%
<10 Tweets
6.2%
Mass Following (>2K)
0.0%
New (<90 days)
60.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.9%
No URL
32.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,595,282
Total Potential Reach
11
Median Follower Reach
70
75th Percentile Reach
3.0%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.6%
Creators
18,311 accounts
20.9%
Consumers
10,429 accounts
42.5%
Dormant
21,260 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
773
Verified Followers
0.77% of total
9,139
Protected Accounts
9.05% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,104,470 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CBCAlerts | 1,532,975 | News broadcaster | News, Canada, Alerts |
| @ReneePaquette | 1,244,251 | Entertainment Host | Fashion, Canada, Supporter |
| @CoachsCornerDC | 866,260 | Hockey Analyst | Hockey, Tell it like it is, Icon |
| @MilesSTEREOS | 861,500 | Musician | Guitarist, Writer, Producer |
| @NOH8Campaign | 801,660 | Activism | equality, bullying, discrimination |
| @PredsNHL | 649,315 | Hockey Fan | Hockey, Nashville, Pekka |
| @theJagmeetSingh | 602,527 | Politician | Politics, Leadership, Social Justice |
| @JayOnrait | 539,544 | Sports commentator | Sports, TSN, Views |
| @GoldenKnights | 527,938 | Hockey Team | Hockey, Vegas, Sports |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
50,003
Followers With Bio
50,996
Followers Without Bio
49.51%
% With Bio
50.49%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,235 analyzed49,755
Combined Engagement
41,464
Total Likes
8,291
Total Retweets
9,951
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
BACK-TO-BACK! 20X GOLDEN! 🇨🇦🥇 #WorldJuniors https://t.co/LvdNaHmGTU
WORLD CHAMPIONS! 🇨🇦🏆🇨🇦🏆🇨🇦🏆🇨🇦🏆🇨🇦 #WorldJuniors https://t.co/yUjkql8pvR
THE GOLDEN GOAL BY DYLAN GUENTHER! 🥇 #WorldJuniors https://t.co/VbbZQfTOV4
19X GOLDEN! 🇨🇦🥇 #WorldJuniors https://t.co/sElytP9DGf
WORLD CHAMPIONS! 🇨🇦🏆🇨🇦🏆🇨🇦🏆🇨🇦🏆🇨🇦 #U18WomensWorlds https://t.co/Rq5m8AE2ce
Key Insights & Takeaways
The account leverages major hockey events to drive engagement and national pride. It uses emotionally charged content, such as golden goals and championship wins, to captivate followers. Verified accounts are relatively low, suggesting a focus on organic growth and community engagement.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 451,141
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HockeyCanada reveals an well-established Twitter presence with 451,141 followers. The account demonstrates a content-creator strategy, averaging 164.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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