Home and Away
Official Twitter account for Home and Away on 7 https://7plus.com.au/home-and-away
79,558
Followers
90
Following
2,721
Tweets
38.4
Avg Engagement
76
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @homeandaway's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-09-09
- Verification:No
- Location:Australia
Data Summary
- Tweets Analyzed:2,706
- Avg Likes per Tweet:31.1
- Avg Retweets per Tweet:7.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 2,706 tweetsThe account maintains moderate engagement with an average of 501 likes and 85 retweets per tweet. Content focused on milestones and cast members tends to perform well.
31.1
Avg Likes/Tweet
7.3
Avg Retweets/Tweet
84,111
Total Likes
19,720
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
28
Median Likes
6
Median Retweets
45
75th Percentile
2,028
Top Tweet
0.48
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
81.6%
Original
4.2%
Replies
13.7%
Retweets
0.4%
Quotes
0.0%
Threads
0.3%
With Media
88.4%
With Links
89.3%
With #Tags
24.4%
With @Mentions
20.2%
With Emojis
113
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.7%
Weekday Posts
14.3%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 2,706 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 372 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 2,706 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of long-time fans and viewers of the show, likely aged 25-65. They are interested in nostalgia, behind-the-scenes content, and cast updates.
Average
Audience Quality
29.4%
Suspicion Index
40.2%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
53.9%
Empty Bio
38.2%
<10 Tweets
8.5%
Mass Following (>2K)
0.0%
New (<90 days)
58.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.4%
No URL
26.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,348,368
Total Potential Reach
13
Median Follower Reach
73
75th Percentile Reach
3.4%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39.5%
Creators
3,945 accounts
22.4%
Consumers
2,238 accounts
38.2%
Dormant
3,817 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
22
Verified Followers
0.22% of total
1,428
Protected Accounts
14.28% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,109 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GMB | 1,005,433 | TV Show | News, Television, Entertainment |
| @westbrookdanni | 226,930 | Actress | Momma, Actress, Presenter |
| @bbcpress | 214,842 | Public Relations | - |
| @FX_Digital | 207,853 | Digital Marketer | cancer, battling, terminal |
| @whatsontvuk | 144,391 | Entertainment | TV, British TV, Interviews |
| @_DanEwing | 128,870 | Actor | Monster Hunter, Resistance Fighter, Actor |
| @JessicaEllisUK | 85,380 | Actress | Hollyoaks, Acting, Agent |
| @Aaron_Bumby | 70,027 | Author | Halloween, Horror, Pumpkins |
| @NeighboursTV | 65,218 | TV Show | TV shows, drama, entertainment |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,613
Followers With Bio
5,387
Followers Without Bio
46.13%
% With Bio
53.87%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 2,706 analyzed4,318
Combined Engagement
3,848
Total Likes
470
Total Retweets
864
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Hats off to the amazing cast and crew at Ramsay Street for an epic 37 years. @neighbours will forever be an iconic part of Australian television history. From everyone here in the Bay, massive respect and admiration for you all 💜🧡💖💙💛 #celebratingneighbours https://t.co/tD
From Heath Ledger to @DanniiMinogue. We’re celebrating 30 years of Home and Away with never-before-seen behind the scenes footage and interviews! 💫💕☀️ Endless Summer – 30 years of Home and Away is coming soon to @Channel7 | https://t.co/m491Ss495i https://t.co/5fqgCDWHnM
Happy 35 years to us! #HomeandAway #35years #summerbay #birthday #anniversary https://t.co/5NnvcrVbxO
Good news for #RayMeagher & we’re all looking forward to having him back in the Bay very soon 😊 #HomeAndAway https://t.co/MdXl7c19Z3
SNEAK PEEK: Come home to the Bay in 2018 Home and Away, returns January 29 on @Channel7 but for more head to @7plus: https://t.co/GzKt33yG74 https://t.co/EkeiFCCAaO
Key Insights & Takeaways
The account capitalizes on its long-running legacy and iconic status to drive engagement. Celebrating milestones like 35 years and 30 years of the show resonates strongly with the audience. Collaborations with cast members and behind-the-scenes content enhance authenticity and viewer connection.
Strengths
- + Established follower base of 79,558
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @homeandaway reveals an growing Twitter presence with 79,558 followers. The account demonstrates a content-creator strategy, averaging 38.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access