honto【公式】 紙の本も電子コミックも！
「#honto」は、ネット書店（本の通販ストア、電子書籍ストア）と、丸善・ジュンク堂書店・文教堂などのリアル書店を連携させたハイブリッド型総合書店。 新刊・オススメ書籍やランキング、お買い得情報など本に関わる様々な情報をお届けします。
97,331
Followers
1,238
Following
37,867
Tweets
85.2
Avg Engagement
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @honto_jp's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-08-19
- Verification:Yes
- Location:東京都新宿区
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:31.8
- Avg Retweets per Tweet:53.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsThe account has a high average number of likes and retweets, indicating strong audience interaction. Campaigns and promotions are key drivers of engagement, with users participating in follow and retweet contests.
31.8
Avg Likes/Tweet
53.4
Avg Retweets/Tweet
103,256
Total Likes
173,497
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
3
Median Retweets
23
75th Percentile
16,303
Top Tweet
0.88
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
74.8%
Original
6.6%
Replies
13.4%
Retweets
5.3%
Quotes
0.0%
Threads
0.0%
With Media
96.3%
With Links
66.0%
With #Tags
21.8%
With @Mentions
36.5%
With Emojis
139
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.09
Reply/Original Ratio
0.4
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
92.0%
Weekday Posts
8.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 434 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes book lovers, readers, and potential customers interested in new releases and book deals. The account also targets users who engage with book-related content and promotions.
Average
Audience Quality
20.1%
Suspicion Index
13.2%
Low-Quality %
57
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.5%
Empty Bio
5.4%
<10 Tweets
24.9%
Mass Following (>2K)
0.0%
New (<90 days)
50.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.2%
No URL
2.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,465,668
Total Potential Reach
57
Median Follower Reach
237
75th Percentile Reach
8.6%
>1K followers
0.6%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
85.8%
Creators
8,581 accounts
8.8%
Consumers
880 accounts
5.4%
Dormant
539 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
26
Verified Followers
0.26% of total
551
Protected Accounts
5.51% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @sekokoseko | 204,652 | Illustrator | Illustration, Manga, Roomshare |
| @InternGuide | 45,564 | Career Guidance | job hunting, internships, university students |
| @oku_D3 | 34,952 | - | - |
| @pote_mitsu | 34,623 | - | - |
| @investor0321 | 34,263 | - | - |
| @soratobi994 | 34,118 | - | - |
| @17channnnn | 33,791 | - | - |
| @MistressTepco | 33,335 | - | - |
| @4_Leaf_Clover4 | 32,707 | - | - |
| @jougucom | 29,648 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,654
Followers With Bio
2,346
Followers Without Bio
76.54%
% With Bio
23.46%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed70,983
Combined Engagement
8,234
Total Likes
62,749
Total Retweets
14,197
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
／ Twitterでは読書1年分！ honto10周年記念 フォロー& #RTキャンペーン ＼ 紙の本・電子書籍どちらでも使えるhontoポイント11,558円分×10名様プレゼント！ <応募> 1⃣@honto_jpをフォロー 2⃣この投稿を 5/8 迄にRT #honto10周年大感謝祭🎂 ▼詳細 https://t.co/03r2bMc4zp https://t.co/GveRhhELXH
／ Twitterでは【読書一年分】！ フォロー& #RTキャンペーン ＼ 紙の本・電子書籍どちらでも使えるhontoポイント13,234円分を10名様にプレゼント！ <応募方法> 1⃣@honto_jp をフォロー 2⃣この投稿を 2023/4/26 迄にRT 同時開催 #読書一生分キャンペーン にもぜひご応募を！
RT @honto_jp: ／ Twitterでは読書1年分！ honto10周年記念 フォロー& #RTキャンペーン ＼ 紙の本・電子書籍どちらでも使えるhontoポイント11,558円分×10名様プレゼント！ <応募> 1⃣@honto_jpをフォロー 2⃣この投稿を 5/8 迄にRT #honto10周年大感謝祭🎂 ▼詳細 https://t.co/03r2bMc4zp https://t.co/GveRhhELXH
／ 【好評につき第２弾！】 読書一年分 フォロー& #RTキャンペーン ＼ 紙の本・電子書籍どちらでも使えるhontoポイント13,234円分×10名様プレゼント！ <応募> 1⃣@honto_jpをフォロー 2⃣この投稿を【2023/5/31迄】にRT 同時開催 『#読書一生分 キャンペーン』の応募もお忘れなく！
RT @honto_jp: ／ Twitterでは【読書一年分】！ フォロー& #RTキャンペーン ＼ 紙の本・電子書籍どちらでも使えるhontoポイント13,234円分を10名様にプレゼント！ <応募方法> 1⃣@honto_jp をフォロー 2⃣この投稿を 2023/4/26 迄にRT 同時開催 #読書一生分キャンペーン にもぜひご応募を！
Key Insights & Takeaways
The account uses campaigns and contests to boost engagement and drive follower growth. Promotions and book releases are central to its content strategy. It emphasizes both physical and digital book formats to appeal to a wider audience.
Strengths
- + Established follower base of 97,331
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @honto_jp reveals an growing Twitter presence with 97,331 followers. The account demonstrates a content-creator strategy, averaging 85.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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