Hootsuite 🦉
Social media tools, tips, news, and a shoulder to cry on for social pros since 2008. Support: @Hootsuite_Help
7,222,272
Followers
1,382,152
Following
79,898
Tweets
11.2
Avg Engagement
41,725
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @hootsuite's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2008-10-31
- Verification:Yes
- Location:Vancouver, Canada
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.7
- Avg Retweets per Tweet:2.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsHootsuite's tweets are well-received, with a steady average of likes and retweets. The account encourages interaction by sharing tips and fostering a supportive community.
8.7
Avg Likes/Tweet
2.5
Avg Retweets/Tweet
28,214
Total Likes
8,090
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
12
75th Percentile
2,550
Top Tweet
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
42.1%
Original
55.2%
Replies
1.3%
Retweets
1.4%
Quotes
0.0%
Threads
0.6%
With Media
54.3%
With Links
26.2%
With #Tags
47.7%
With @Mentions
49.2%
With Emojis
129
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.31
Reply/Original Ratio
1.15
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.2%
Weekday Posts
7.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 41 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes social media professionals and marketers seeking tools and advice. The content is tailored to meet the needs of those actively managing social media campaigns.
Average
Audience Quality
23.9%
Suspicion Index
25.1%
Low-Quality %
37
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.9%
Empty Bio
29.1%
<10 Tweets
15.2%
Mass Following (>2K)
0.0%
New (<90 days)
47.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
69.5%
No URL
19.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
64,835,282
Total Potential Reach
37
Median Follower Reach
200
75th Percentile Reach
7.9%
>1K followers
1.3%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
46.4%
Creators
23,201 accounts
24.5%
Consumers
12,249 accounts
29.1%
Dormant
14,550 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,651
Verified Followers
1.63% of total
10,449
Protected Accounts
10.35% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @cinema21 | 12,764,762 | Movie Theater | Movies, Entertainment, Theatres |
| @nokia | 2,096,781 | Technology | technology, phones, world |
| @ThuliMadonsela3 | 1,737,924 | Advocate | Social Justice, Advocate, Governance |
| @Noti7Guatemala | 1,422,989 | News Outlet | News, Guatemala, Facebook |
| @KapilMishra_IND | 1,397,167 | Politician | BJP, Hindu, Unity |
| @naqvimukhtar | 1,280,816 | Politician | Politics, Minority Affairs, Parliament |
| @JDaIey | 1,226,719 | - | - |
| @Primicias | 1,210,842 | Media | - |
| @belufrancese | 1,002,065 | Influencer | NFTs, Crypto, Bitcoin |
| @StartupPro | 982,010 | Entrepreneurship | Entrepreneurship, Technology, Investing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
72,433
Followers With Bio
28,566
Followers Without Bio
71.72%
% With Bio
28.28%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,434
Combined Engagement
4,721
Total Likes
713
Total Retweets
1,087
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
20%
With Links
Topical Analysis:
Just going to leave this here 👀 https://t.co/9j2BgsRV3R
I solemnly swear to never tweet a 4000 character tweet
FYI If you want to see tweets come into your home feed as they're posted; our dashboard does that 👍 No suggested tweets. No, "because X liked it." Just the people you follow and their tweets as they happen chronologically.
Are you doom-scrolling TikTok for 7 hours straight? Or are you “getting inspired?”
@PopBase Gonna need Ed to sing a beautiful ballad about Pi asap
Key Insights & Takeaways
The account uses humor and relatability to connect with its audience. It emphasizes transparency by sharing behind-the-scenes content and personal reflections. It highlights the functionality of its platform through practical examples and user-focused content.
Strengths
- + Established follower base of 7,222,272
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @hootsuite reveals an growing Twitter presence with 7,222,272 followers. The account demonstrates a conversation-first approach, averaging 11.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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