House & Home
Canada’s premier media brand for lovers of design and decorating, including all the ways we gather and entertain at home. | https://houseandhome.com/enewsletter
315,804
Followers
4,088
Following
38,766
Tweets
5.3
Avg Engagement
2,186
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HouseandHome's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-13
- Verification:No
- Location:North America
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:4.4
- Avg Retweets per Tweet:1.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,200 tweetsThe account has moderate engagement with an average of 25 likes and 7 retweets per tweet. Engagement appears to be consistent across their content.
4.4
Avg Likes/Tweet
1.0
Avg Retweets/Tweet
13,934
Total Likes
3,060
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
7
75th Percentile
40
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Consistent
Engagement Pattern
Steady engagement across posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
99.7%
Original
0.3%
Replies
0.0%
Retweets
0.0%
Quotes
0.0%
Threads
0.4%
With Media
99.9%
With Links
2.8%
With #Tags
2.3%
With @Mentions
1.0%
With Emojis
94
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
76.8%
Weekday Posts
23.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes design enthusiasts and homeowners looking for inspiration. They are likely interested in both interior design and outdoor living spaces.
Below Average
Audience Quality
40.2%
Suspicion Index
60.3%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
65.6%
Empty Bio
67.5%
<10 Tweets
3.3%
Mass Following (>2K)
0.0%
New (<90 days)
75.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.4%
No URL
55.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,093,469
Total Potential Reach
3
Median Follower Reach
13
75th Percentile Reach
1.3%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
15.3%
Creators
7,667 accounts
17.1%
Consumers
8,561 accounts
67.5%
Dormant
33,772 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
208
Verified Followers
0.21% of total
8,680
Protected Accounts
8.59% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Foodimentary | 703,657 | Food Blogger | Food, Celebrate, Holiday |
| @DaveVescio | 539,339 | Actor | Movies, Art, Transformation |
| @zammit_marc | 387,789 | Filmmaker | Film, Acting, Producing |
| @MelBala | 368,850 | Yoga Teacher | yoga, broadcaster, kindness |
| @hamad_dosare | 268,641 | - | - |
| @BillionMagazine | 246,589 | Luxury Sales | Jets, Yachts, Supercars |
| @TheGizeppe | 237,175 | Fashion Designer | Fashion, Style, Empowerment |
| @Shawna_Show | 202,530 | Model | mom, model, marketing |
| @devotedfriend72 | 188,945 | - | - |
| @sonnyangara | 182,467 | Senator | reformer, teacher, traveller |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
42,563
Followers With Bio
58,436
Followers Without Bio
42.14%
% With Bio
57.86%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed165
Combined Engagement
136
Total Likes
29
Total Retweets
33
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Our Holiday Issue is here! Find it on newsstands now or order your copy: https://t.co/ed0a8pLAf9 https://t.co/tWGpX94NTR
Our Summer Houses + Cottages Issue is here! Transportive escapes in Nova Scotia, Quebec, Muskoka and B.C. offer plenty of summer style inspiration. Find it on newsstands or order your copy here https://t.co/RtRvfrybth [Photo: Spacecrafting | Design: Lucy Interior Design] https:/
See a Montreal loft that's blanketed in white. https://t.co/WVkX0viXKC
Turn your backyard into an enchanted hideaway. https://t.co/x0lxOTzhox
Are you open to taking these bold, beautiful risks? https://t.co/fBOCwyhd77
Key Insights & Takeaways
The account frequently promotes special issues and publications, indicating a focus on content distribution and brand visibility. They share visually appealing content, such as real estate listings and design features, which likely attract and retain followers. The use of multiple links per tweet suggests a strategy to drive traffic to their website or physical publications.
Strengths
- + Established follower base of 315,804
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HouseandHome reveals an growing Twitter presence with 315,804 followers. The account demonstrates a content-creator strategy, averaging 5.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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