housetohome
Tonnes of home style tips, room ideas, expert advice and stylish buys to inspire the decorator in you.
96,184
Followers
191
Following
37,215
Tweets
10.8
Avg Engagement
1,115
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @housetohome's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-07-04
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:6.4
- Avg Retweets per Tweet:4.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,200 tweetsThe account maintains a steady level of engagement with an average of 32 likes and 30 retweets per tweet. Its top tweets often include links to external content, suggesting a mix of promotional and informative posts.
6.4
Avg Likes/Tweet
4.4
Avg Retweets/Tweet
20,418
Total Likes
14,211
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
3
Median Retweets
15
75th Percentile
64
Top Tweet
0.11
Engagement per 1K Followers
Normalized influence metric
Consistent
Engagement Pattern
Steady engagement across posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
99.5%
Original
0.0%
Replies
0.3%
Retweets
0.1%
Quotes
0.0%
Threads
0.5%
With Media
99.5%
With Links
8.8%
With #Tags
6.2%
With @Mentions
0.1%
With Emojis
118
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.36
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
74.2%
Weekday Posts
25.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 11 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is individuals interested in home decoration, interior design, and lifestyle tips. They are likely homeowners, renters, or DIY enthusiasts looking for inspiration and practical advice.
Average
Audience Quality
21.8%
Suspicion Index
25.6%
Low-Quality %
63
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.8%
Empty Bio
25.6%
<10 Tweets
15.7%
Mass Following (>2K)
0.0%
New (<90 days)
38.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
57.8%
No URL
17.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
15,955,025
Total Potential Reach
63
Median Follower Reach
276
75th Percentile Reach
8.7%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.9%
Creators
5,191 accounts
22.5%
Consumers
2,252 accounts
25.6%
Dormant
2,557 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
29
Verified Followers
0.29% of total
954
Protected Accounts
9.54% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ava | 2,617,429 | - | - |
| @6BillionPeople | 2,025,246 | - | - |
| @zlj517 | 1,973,914 | Spokesman | Geopolitics, Diplomacy, Communication |
| @V_and_A | 1,386,635 | Museum | Art, Design, Performance |
| @rogerhamilton | 925,463 | Entrepreneur | education, entrepreneurship, futurism |
| @safaalhashem | 759,131 | Politician | Politics, Making a Difference |
| @YourDailyInt | 257,916 | Curiosity Expert | Curious, Learning, Events |
| @bmstores | 226,630 | Retail | Big brands, big savings, competitions |
| @bdnews24 | 224,303 | News Aggregator | Bangladesh, News, Independent |
| @NadaAJones | 194,237 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,617
Followers With Bio
3,383
Followers Without Bio
66.17%
% With Bio
33.83%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed291
Combined Engagement
170
Total Likes
121
Total Retweets
58
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Take a tour of this Minimalist home with views across Devon's Salcombe Estuary ://trib.al/sc6B9Lb https://t.co/OGxggfAJ0i
Bright ideas, help maximise natural light in your home and realise the potential of an extension or conversion. https://t.co/6GMiCEhWTh https://t.co/4lP19badSg
Organise your hallway and the rest of your home will follow suit. Here are 20 ideas to get you started https://t.co/XHXjbLijIH
Looking for home decorating ideas? Be inspired by this characterful converted barn... https://t.co/Id3n3MgjcV https://t.co/rVUlpfvlF6
Got a tiny home? From storage to mirrors to maximising light & space -we have so many ideas https://t.co/Un8IcJW2Ep https://t.co/sSTkJiw7hj
Key Insights & Takeaways
The account focuses on minimalist and stylish home designs, which appeal to a modern audience. It leverages partnerships and promotions, such as giveaways and product collaborations, to boost engagement. The use of external links suggests a strategy to drive traffic to affiliated websites or campaigns.
Strengths
- + Established follower base of 96,184
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @housetohome reveals an growing Twitter presence with 96,184 followers. The account demonstrates a content-creator strategy, averaging 10.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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