Houston ISD
Largest school district in Texas, leading future generations 100 years and counting. #HISD
173,809
Followers
748
Following
43,837
Tweets
27.4
Avg Engagement
566
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HoustonISD's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-28
- Verification:No
- Location:Houston, TX
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:19.4
- Avg Retweets per Tweet:8.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,246 tweetsEngagement is consistent, with a focus on informative and urgent messages that resonate with the audience.
19.4
Avg Likes/Tweet
8.0
Avg Retweets/Tweet
62,868
Total Likes
26,106
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
4
Median Retweets
24
75th Percentile
6,849
Top Tweet
0.16
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
56.3%
Original
3.5%
Replies
37.4%
Retweets
2.9%
Quotes
0.0%
Threads
0.2%
With Media
67.6%
With Links
55.8%
With #Tags
71.6%
With @Mentions
17.4%
With Emojis
154
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.06
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
86.9%
Weekday Posts
13.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,214 retweets (37% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely composed of parents, students, and community members who need timely information about school operations.
Average
Audience Quality
28.0%
Suspicion Index
39.9%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.5%
Empty Bio
44.3%
<10 Tweets
5.3%
Mass Following (>2K)
0.0%
New (<90 days)
51.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.6%
No URL
32.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
32,012,365
Total Potential Reach
9
Median Follower Reach
63
75th Percentile Reach
3.4%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.7%
Creators
16,854 accounts
22.0%
Consumers
10,992 accounts
44.3%
Dormant
22,154 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
241
Verified Followers
0.24% of total
8,964
Protected Accounts
8.96% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,491 | Wrestler | Wrestling, Motivation, Self-promotion |
| @KameronBennett | 1,820,970 | DJ | Music, DJing, Booking |
| @NOH8Campaign | 801,033 | Activism | equality, bullying, discrimination |
| @yashar | 705,095 | Journalist | Politics, News, Culture |
| @rolandsmartin | 699,090 | Host | hosting, CEO, commentator |
| @IamMzilikazi | 547,330 | Musician | Pan-African music, Album, Rise |
| @djkingassassin | 472,248 | DJ | Music, Club, Producer |
| @MaggieHeroDog | 410,841 | Service Dog | Golf, Music, Service Dogs |
| @DiscoveryEd | 406,209 | Education | Education, Curriculum, K-12 |
| @2thank | 394,937 | Appreciation Coach | Appreciation, Gratitude, Recognition |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
39,535
Followers With Bio
60,465
Followers Without Bio
39.53%
% With Bio
60.47%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed16,633
Combined Engagement
12,738
Total Likes
3,895
Total Retweets
3,327
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
0%
With @Mentions
60%
With Links
Topical Analysis:
https://t.co/EIHQXs6Kkl
🚨Due to the Boil Water Notice issued by the City of Houston late this evening, all Houston ISD schools, offices, and facilities will be closed Monday, Nov. 28, 2022. #HISD will closely monitor the situation and provide additional updates regarding operations tomorrow.
🚨Due to the Boil Water Notice issued by the City of Houston Sunday evening, all Houston ISD campuses and facilities will be closed Tuesday, Nov. 29.
UPDATE: Due to the inclement weather, all #HISD schools and offices will be closed on Friday, February 4. Please be safe. Classes and normal operations will resume on Monday, February 7. https://t.co/zSP5GUwtmf
☔️Weather Update Alert!☔️HISD is monitoring weather conditions due to the current forecast. Please check back at https://t.co/7hIAJ9OvZ8 for more updates. https://t.co/IdaEqNFIIX
Key Insights & Takeaways
The account prioritizes timely and urgent communication, such as school closures due to public health advisories. It maintains a professional tone while keeping the audience informed about district operations. The use of alerts and notifications helps drive engagement and ensures critical information is widely shared.
Strengths
- + Established follower base of 173,809
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HoustonISD reveals an growing Twitter presence with 173,809 followers. The account demonstrates a content-creator strategy, averaging 27.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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