Harry Potter: Wizards Unite
Harry Potter: Wizards Unite, a mobile game inspired by the Wizarding World. Developed by @NianticLabs & @WBGames, under the @PortkeyGames label
172,085
Followers
25
Following
814
Tweets
373.7
Avg Engagement
505
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HPWizardsUnite's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2017-10-11
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:812
- Avg Likes per Tweet:292.4
- Avg Retweets per Tweet:81.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 812 tweetsThe account has high average likes and retweets, indicating strong community interaction. Its tweets often include links and hashtags, encouraging user participation and sharing.
292.4
Avg Likes/Tweet
81.4
Avg Retweets/Tweet
237,393
Total Likes
66,083
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
130
Median Likes
15
Median Retweets
304
75th Percentile
38,655
Top Tweet
2.17
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
54.2%
Original
3.2%
Replies
31.7%
Retweets
11.0%
Quotes
0.0%
Threads
9.9%
With Media
82.5%
With Links
59.0%
With #Tags
35.6%
With @Mentions
9.7%
With Emojis
165
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.06
Reply/Original Ratio
0.35
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.6%
Weekday Posts
26.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 812 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 257 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 812 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is fans of the Harry Potter franchise and mobile gamers interested in augmented reality experiences. The account also targets potential new players looking for game updates and events.
Average
Audience Quality
28.1%
Suspicion Index
32.4%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.2%
Empty Bio
41.0%
<10 Tweets
4.8%
Mass Following (>2K)
0.0%
New (<90 days)
65.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.7%
No URL
29.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
7,351,238
Total Potential Reach
6
Median Follower Reach
45
75th Percentile Reach
2.2%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
38.1%
Creators
19,048 accounts
20.9%
Consumers
10,433 accounts
41.0%
Dormant
20,519 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
159
Verified Followers
0.16% of total
15,168
Protected Accounts
15.02% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ObispoPascal | 1,707,492 | Singer | Music, Album, Vinyl |
| @tinch | 670,097 | - | - |
| @EE | 366,594 | Telecommunications | 5G, Network, Customer Service |
| @CursedChildLDN | 328,774 | Theatre Production | Harry Potter, Cursed Child, London |
| @gingerbanks1 | 318,305 | - | - |
| @GoddessRuchi | 266,297 | Adult Entertainer | NSFW, Money, Wifey |
| @BloomsburyBooks | 194,388 | Publishers | Fiction, Non-fiction, Authors |
| @VParker_VIP | 187,765 | - | - |
| @jess_impiazzi | 149,014 | Actress | Acting, Writing, Charity |
| @HPUpdate | 146,006 | Fan Account | Books, Movies, Actors |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
65,671
Followers With Bio
35,326
Followers Without Bio
65.02%
% With Bio
34.98%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 812 analyzed75,190
Combined Engagement
55,240
Total Likes
19,950
Total Retweets
15,038
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
The worldwide launch of Harry Potter: Wizards Unite begins this Friday, June 21! Keep your eyes peeled and wand ready for more information as the game goes live in your region soon. #WizardsUnite https://t.co/ckk4s4mi8a
It’s up to you to protect the wizarding world. Enlist immediately for the Statute of Secrecy Task Force: https://t.co/b9UtoUA3gS #WizardsUnite https://t.co/2NSlOpgj3W
The worldwide rollout of Harry Potter: Wizards Unite has officially begun! Download today in the US, the UK, Australia and New Zealand, and stay tuned for more details as the rollout continues in the coming weeks! #WizardsUnite https://t.co/hG1DOFoQUT https://t.co/Dhk677TaRp
Calling all wizards! Take a first look at Harry Potter #WizardsUnite. https://t.co/Zfk3It23Ky https://t.co/xViKIXK3ab
Reports of traces of magic in the Muggle world have been flooding in! Alert others and help save the wizarding world! #WizardsUnite https://t.co/b9UtoUA3gS https://t.co/t1ytJVSpLV
Key Insights & Takeaways
The account leverages the popularity of Harry Potter to drive engagement and downloads. It uses official announcements and event promotions to maintain interest and excitement. The focus on collaboration and player involvement aligns with the game's core themes.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 172,085
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HPWizardsUnite reveals an well-established Twitter presence with 172,085 followers. The account demonstrates a content-creator strategy, averaging 373.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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