HuffPost Brasil

HuffPost Brasil

@huffpostbrasil

OBRIGADO! Foram quase 7 anos de cobertura intensa da política brasileira, de direitos das mulheres e de LGBTs, de saúde mental e do melhor do entretenimento.

São Paulo, Brasil https://huffpost.com.br/ Joined 2013-09-17 Date of Analysis: Dec 16, 2025

99,034

Followers

23

Following

88,206

Tweets

16.2

Avg Engagement

869

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @huffpostbrasil's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2013-09-17
  • Verification:No
  • Location:São Paulo, Brasil

Data Summary

  • Tweets Analyzed:3,184
  • Avg Likes per Tweet:13.6
  • Avg Retweets per Tweet:2.6
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,184 tweets

The account has a steady engagement rate with an average of 756 likes and 117 retweets per tweet. However, the engagement appears to be relatively low compared to other accounts in similar niches.

13.6

Avg Likes/Tweet

2.6

Avg Retweets/Tweet

43,449

Total Likes

8,268

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

7

Median Likes

1

Median Retweets

15

75th Percentile

2,540

Top Tweet

0.16

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

97.9%

Original

1.3%

Replies

0.6%

Retweets

0.1%

Quotes

0.0%

Threads

0.0%

With Media

99.7%

With Links

4.1%

With #Tags

2.9%

With @Mentions

1.9%

With Emojis

152

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0.2

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

76.0%

Weekday Posts

24.0%

Weekend Posts

Top Hashtags

#bombounasemana (41) #vidasnegrasimportam (19) #marcouasemana (13) #arquivohuffpost (6) #paradaspaovivo (3) #elections2020 (2) #diadoorgasmo (2) #hebe (2) #cadeoministro (2) #bombrilracista (2)

Most Mentioned

@yahoobr (23) @huffpostbrasil (9) @deamartinelli (7) @amaurit (5) @emicida (3) @sabrinafidalgo (3) @mahmundi (3) @supergrasi (3) @davirocha (3) @spotifybr (3)

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Content Strategy Analysis

Based on 3,184 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,118 (98%)
Replies 42 (1%)
Retweets 20 (1%)
Quote Tweets 4 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 20 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,184 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience likely includes politically aware individuals, activists, and followers of social justice issues. It may also attract entertainment enthusiasts due to its coverage of pop culture.

Average

Audience Quality

22.4%

Suspicion Index

24.8%

Low-Quality %

43

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35.3%

Empty Bio

22.1%

<10 Tweets

12.4%

Mass Following (>2K)

0.0%

New (<90 days)

49.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

82.6%

No URL

14.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

23,321,736

Total Potential Reach

43

Median Follower Reach

182

75th Percentile Reach

7.2%

>1K followers

1.2%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

58.2%

Creators

5,818 accounts

19.7%

Consumers

1,970 accounts

22.1%

Dormant

2,212 accounts

24

Verified Followers

0.24% of total

4.4%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Brasil (394) São Paulo, Brasil (386) Sao Paulo, Brazil (245) Rio de Janeiro, Brasil (188) São Paulo (181) Brazil (173) Rio de Janeiro (116) Rio de Janeiro, Brazil (104) Brasília, Brasil (70) Belo Horizonte, Brasil (56)

24

Verified Followers

0.24% of total

1,727

Protected Accounts

17.27% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@folha 8,887,421 Jornalismo politics, journalism, news
@alokoficial 2,760,880 DJ Music, DJing, Entertainment
@HBOMaxBR 1,203,776 - -
@mariadorosario 555,732 Politician Education, Politics, Human Rights
@ReutersLatam 549,585 News Agency News, Latin America, Journalism
@barbaragancia 532,168 Jornalista Polemics, Available, Copa 2040
@todateen 461,529 Magazine Moda, beleza, famosos
@taliriapetrone 324,272 Politician History, Black, Feminism
@FaniPacheco 319,184 Lawyer Direito, Medicina, Empoderamento
@marinamaral2 261,900 Digital Colorist history, coffee, digital colorist

Top Keywords in Follower Bios

nao (516) jornalista (301) vida (235) aqui (202) tudo (168) mundo (141) sempre (133) pra (129) mae (123) politica (120)

Top Hashtags in Follower Bios

#forabolsonaro (25) #lula2022 (5) #cinema (4) #sdv (4) #elena (3) #lula (3) #filosofia (3) #vidasnegrasimportam (3) #humanrights (3) #lgbt (3)

6,468

Followers With Bio

3,532

Followers Without Bio

64.68%

% With Bio

35.32%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,184 analyzed

6,055

Combined Engagement

5,277

Total Likes

778

Total Retweets

1,211

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Politics Women's Rights Lgbtq+ Rights Mental Health Entertainment Social Justice

Key Insights & Takeaways

The account has a strong focus on social and political issues, which may attract a dedicated and engaged audience. It has a history of covering important topics like women's rights and LGBTQ+ rights, which can drive meaningful conversations. The account's content often includes links to news articles, suggesting it serves as a news aggregator and commentary platform.

Strengths

  • + Established follower base of 99,034
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @huffpostbrasil reveals an growing Twitter presence with 99,034 followers. The account demonstrates a content-creator strategy, averaging 16.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025