Hummingbird Bakery
Authentic American cakes and desserts baked fresh since 2004. See Opening Hours on our website for bakery times. Contact: [email protected]
80,242
Followers
5,643
Following
19,168
Tweets
23.8
Avg Engagement
604
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @hummingbbakery's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-13
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,203
- Avg Likes per Tweet:11.3
- Avg Retweets per Tweet:12.5
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,203 tweetsThe bakery maintains a high level of engagement through likes and retweets, indicating a loyal and active follower base. Their promotional tweets drive interaction and participation.
11.3
Avg Likes/Tweet
12.5
Avg Retweets/Tweet
36,100
Total Likes
40,193
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
0
Median Retweets
10
75th Percentile
1,359
Top Tweet
0.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71.1%
Original
19.8%
Replies
8.6%
Retweets
0.5%
Quotes
0.0%
Threads
0.3%
With Media
85.0%
With Links
11.6%
With #Tags
40.3%
With @Mentions
68.3%
With Emojis
226
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.28
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.5%
Weekday Posts
18.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,203 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 277 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,203 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersThe audience is likely interested in desserts, baking, and exclusive promotions. They are engaged and responsive to interactive content such as giveaways and contests.
Below Average
Audience Quality
36.9%
Suspicion Index
49.9%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49.0%
Empty Bio
64.3%
<10 Tweets
5.4%
Mass Following (>2K)
0.0%
New (<90 days)
71.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.6%
No URL
50.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
16,597,808
Total Potential Reach
3
Median Follower Reach
18
75th Percentile Reach
2.3%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
18.3%
Creators
2,009 accounts
17.4%
Consumers
1,913 accounts
64.3%
Dormant
7,077 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
25
Verified Followers
0.23% of total
725
Protected Accounts
6.59% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,918 | Wrestler | Wrestling, Motivation, Self-promotion |
| @zammit_marc | 385,797 | Filmmaker | Film, Acting, Producing |
| @stonewalluk | 259,557 | Advocacy | LGBTQ+ rights, equality, advocacy |
| @ItGetsBetter | 188,714 | Advocacy | LGBTQ+, storytelling, community |
| @RetailWeek | 100,412 | Retail industry | Retail, Heart of Retail |
| @Silnari | 83,238 | Pastelera | baking, gourmet food, Tregar |
| @JaeyGajeraIndia | 49,606 | Actor | Bollywood, Actor, Producer |
| @Alana_Spencer_ | 49,102 | Baker | baking, Welsh, media |
| @JackieMorrisArt | 41,837 | - | - |
| @cgpb | 35,911 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,614
Followers With Bio
5,385
Followers Without Bio
51.04%
% With Bio
48.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,203 analyzed5,288
Combined Engagement
1,949
Total Likes
3,339
Total Retweets
1,058
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
Hummingbird Bakery x The Authenticity Project! 📗WIN THIS MARVELOUS SIGNED BOOK, OUR £50 & £10 E-GIFT CARDS AND LIMITED EDITION VANILLA CAKE📗 FOLLOW US & @cpooleywriter & RETWEET this post for a chance to #WIN! 18+, UK only, ends 12/03/21. Chapters 1: https://t.co/B9jM
🌹WIN A JOHNNY LOVES ROSIE BAG AND £30 HUMMINGBIRD BAKERY VOUCHERS!🌹 FOLLOW us and @jlrosieofficial & RT and you could #WIN a Johnny Loves Rosie bag and £30 vouchers to spend at The Hummingbird Bakery! 18+, UK only, ends 25/08/19. T&Cs: https://t.co/eqCJO11m5b 😍 https://t.
🍰 GIVEAWAY🍰 FOLLOW us and @NordicWareUK & RT and you could #WIN a Nordic Ware Bundt® baking bundle and £30 vouchers to spend on fresh American baking at The Hummingbird Bakery! 18+, UK only, ends 28/07/19. T&Cs: https://t.co/1Hj6yrF12L 💕 https://t.co/P8xdA9rMlW
❤️ GIVEAWAY TIME ❤️ FOLLOW us and @jlrosieofficial & RT and you could #WIN two lockets from Johnny Loves Rosie and £50 vouchers to spend on fresh American baked treats at The Hummingbird Bakery! 18+, UK only, ends 12/05/19. For details and T&Cs visit: https://t.co/iXAoKiI
💕WIN AN ITEM FROM JOANIE CLOTHING AND £30 HUMMINGBIRD VOUCHERS 💕 FOLLOW US & @joanieclothing & RT and you could #WIN an item from Joanie Clothing and £30 vouchers for The Hummingbird Bakery! 18+, UK only, ends 01/03/20. T&Cs: https://t.co/EEi9O36rmp https://t.co/s3YrQ
Key Insights & Takeaways
The bakery leverages collaborations with other brands to increase visibility and engagement. They focus on creating excitement through giveaways and limited edition products. Their content is highly interactive, encouraging followers to participate in contests and share posts.
Strengths
- + Established follower base of 80,242
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @hummingbbakery reveals an growing Twitter presence with 80,242 followers. The account demonstrates a content-creator strategy, averaging 23.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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