IAB
#IAB empowers the media and marketing industries to thrive in the digital economy.
104,229
Followers
3,551
Following
27,846
Tweets
3.6
Avg Engagement
3,573
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @iab's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-05-25
- Verification:No
- Location:New York
Data Summary
- Tweets Analyzed:3,194
- Avg Likes per Tweet:2.1
- Avg Retweets per Tweet:1.5
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,194 tweetsThe account maintains a steady level of engagement with an average of 114 likes and 17 retweets per tweet. The content is often shared and appreciated by followers in the advertising and media sectors.
2.1
Avg Likes/Tweet
1.5
Avg Retweets/Tweet
6,742
Total Likes
4,796
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
4
75th Percentile
440
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
51.9%
Original
5.2%
Replies
39.7%
Retweets
3.3%
Quotes
0.0%
Threads
0.2%
With Media
92.3%
With Links
75.0%
With #Tags
87.3%
With @Mentions
9.3%
With Emojis
213
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.1
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
96.7%
Weekday Posts
3.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,194 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,267 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,194 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersThe primary audience includes professionals in media and marketing, as well as brand partners and industry stakeholders. The content is tailored to those interested in digital transformation and advertising trends.
Average
Audience Quality
20.8%
Suspicion Index
20.8%
Low-Quality %
69
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.0%
Empty Bio
23.2%
<10 Tweets
17.7%
Mass Following (>2K)
0.0%
New (<90 days)
39.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
65.2%
No URL
15.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
49,617,398
Total Potential Reach
69
Median Follower Reach
349
75th Percentile Reach
12.2%
>1K followers
2.3%
>10K followers
0.7%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.0%
Creators
5,599 accounts
20.8%
Consumers
2,075 accounts
23.2%
Dormant
2,322 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
296
Verified Followers
2.96% of total
1,081
Protected Accounts
10.81% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ParisHilton | 16,773,623 | Entrepreneur | business, updates, media |
| @JohnCena | 14,093,349 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,330,882 | Restaurateur | Food, Travel, Influencer |
| @NOH8Campaign | 798,984 | Activism | equality, bullying, discrimination |
| @JeromeASF | 776,829 | Internet Personality | Gaming, Content Creation, Entrepreneurship |
| @1yl | 620,329 | Social Media Manager | Twitter, Support, Expert |
| @RealJayWilliams | 620,005 | Athlete | Education, Learning, Motivation |
| @JulianCastro | 529,967 | Politician | Family, Texas, Politics |
| @ZimEye | 426,059 | Journalist | Zimbabwe, Africa, Journalism |
| @zynga | 405,583 | Gaming | Gaming, Social Media, Updates |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,398
Followers With Bio
2,602
Followers Without Bio
73.98%
% With Bio
26.02%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,194 analyzed928
Combined Engagement
859
Total Likes
69
Total Retweets
186
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
.@ChloeBailey Joins @Vevo #LIVE @IAB #NewFronts22! https://t.co/rGPj3oPC3A
The stars just keep coming @Snap's @IAB #NewFronts22 show! @Simone_Biles takes the stage with CEO of @Snapchat CEO @evanspiegel! https://t.co/gt1ORyWAOi
.@charlieputh is creating a theme song for his future @Roku TV show, live at #IABNewFronts 🎶 https://t.co/Iox96NJuGx
.@jpmaheu takes the stage @Twitter #NewFronts22 https://t.co/LSkoTi4JKp
“We’re not just growing faster, we’re growing stronger!” - @kellycampbell (@Peacock, @NBCUniversal). The session is live now at #IABNewFronts https://t.co/2gE3hnZCgu
Key Insights & Takeaways
The account frequently collaborates with high-profile influencers and brands, which drives engagement and visibility. It leverages major industry events like #NewFronts22 to showcase partnerships and innovations. The use of multimedia links and event-specific hashtags enhances the reach and relevance of the content.
Strengths
- + Established follower base of 104,229
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @iab reveals an growing Twitter presence with 104,229 followers. The account demonstrates a content-creator strategy, averaging 3.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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