H from Steps

H from Steps

@Ianhwatkins

He/Him 👧🏻👱🏻👩🏼👦🏻👱🏻‍♀️ @officialsteps #Dysgwr #TwinDad

Wales Joined 2009-12-21 Date of Analysis: Dec 16, 2025

102,290

Followers

32,941

Tweets

922.9

Avg Engagement

297

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Ianhwatkins's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-12-21
  • Verification:No
  • Location:Wales

Data Summary

  • Tweets Analyzed:3,160
  • Avg Likes per Tweet:98.9
  • Avg Retweets per Tweet:824.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,160 tweets

Ianhwatkins' tweets consistently receive high likes and retweets, indicating strong audience interaction. His content is both personal and political, which likely drives this engagement.

98.9

Avg Likes/Tweet

824.0

Avg Retweets/Tweet

312,388

Total Likes

2,603,848

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

19

Median Likes

5

Median Retweets

131

75th Percentile

511,244

Top Tweet

9.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

29.9%

Original

3.3%

Replies

40.7%

Retweets

26.1%

Quotes

0.0%

Threads

2.8%

With Media

76.0%

With Links

33.9%

With #Tags

62.8%

With @Mentions

65.3%

With Emojis

129

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.11

Reply/Original Ratio

0.64

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

75.5%

Weekday Posts

24.5%

Weekend Posts

Top Hashtags

#fridaynighth (116) #wtfh (79) #steps (60) #whatthefutureholds (60) #steps25 (58) #heartbreakinthiscity (46) #pride (43) #planetpop (42) #dragraceuk (35) #lgbtq (28)

Most Mentioned

@officialsteps (616) @ianhwatkins (499) @bbcradiowales (418) @faye_tozer (156) @_clairerichards (141) @lslofficial (119) @llatchfordevans (114) @brightlightx2 (114) @michellevisage (92) @dragraceukbbc (40)

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Content Strategy Analysis

Based on 3,160 tweets

Content Type Distribution

Content Breakdown

Original Tweets 946 (30%)
Replies 104 (3%)
Retweets 1,286 (41%)
Quote Tweets 824 (26%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,286 retweets (41% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,160 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His followers likely include individuals interested in politics, family life, and social commentary. The use of emojis and personal stories suggests a younger, more emotionally engaged audience.

Good

Audience Quality

15.2%

Suspicion Index

16.0%

Low-Quality %

168

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

27.6%

Empty Bio

7.5%

<10 Tweets

19.5%

Mass Following (>2K)

0.0%

New (<90 days)

26.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.1%

No URL

4.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

28,671,860

Total Potential Reach

168

Median Follower Reach

572

75th Percentile Reach

16.3%

>1K followers

2.1%

>10K followers

0.4%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

81.9%

Creators

8,186 accounts

10.6%

Consumers

1,059 accounts

7.5%

Dormant

755 accounts

65

Verified Followers

0.65% of total

10.1%

Professional Bios

founder, dev, analyst, etc.

0.22

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (294) London (260) United Kingdom (207) England, United Kingdom (171) UK (112) Manchester, England (96) Scotland, United Kingdom (96) England (79) Glasgow, Scotland (78) Wales, United Kingdom (66)

65

Verified Followers

0.65% of total

1,038

Protected Accounts

10.38% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,350 Wrestler Wrestling, Motivation, Self-promotion
@AyoCaesar 414,188 Journalist Literature, Anarcho-fabulous, Luxury communism
@theuniq 382,820 Media Personality Discoveries, Stories, Videos
@RosieisaHolt 301,200 Comedian comedy, coffee, video messages
@JaneyGodley 292,598 Comedian Comedy, Acting, Writing
@Herring1967 287,511 Comedian Comedy, Snooker, Men's Issues
@EmmaKennedy 286,411 Writer Books, Writing, Cooking
@TVNaga01 278,434 Journalist Journalism, Golf, Kindness
@watsoncomedian 263,420 Comedian Novels, Comedy, YouTube
@DawnButlerBrent 244,651 Politician Politics, Activism, Representation

Top Keywords in Follower Bios

sheher (689) views (548) hehim (485) love (431) mum (285) life (275) music (268) lover (249) proud (224) trans (190)

Top Hashtags in Follower Bios

#blm (40) #gtto (35) #fbpe (30) #blacklivesmatter (30) #transrightsarehumanrights (29) #actuallyautistic (24) #freepalestine (17) #lgbtq (15) #adhd (13) #nhs (13)

7,239

Followers With Bio

2,761

Followers Without Bio

72.39%

% With Bio

27.61%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,160 analyzed

1,371,550

Combined Engagement

0

Total Likes

1,371,550

Total Retweets

274,310

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

20%

With Links

Topical Analysis:

Politics Family Social Commentary Personal Storytelling Hashtag Activism

Key Insights & Takeaways

He uses personal and emotional stories to connect with his audience His tweets often include political commentary and social issues He leverages hashtags to amplify his message and reach a broader audience

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 102,290
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Ianhwatkins reveals an well-established Twitter presence with 102,290 followers. The account demonstrates a content-creator strategy, averaging 922.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025