World Agroforestry

World Agroforestry

@ICRAF

We are excited to announce our new account @CIFOR_ICRAF! Support the transformative power of trees by following @CIFOR_ICRAF 🌳

Nairobi https://www.landscapealliance.org/ Joined 2009-08-13 Date of Analysis: Dec 16, 2025

124,324

Followers

2,515

Following

30,061

Tweets

44.5

Avg Engagement

1,068

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ICRAF's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-08-13
  • Verification:No
  • Location:Nairobi

Data Summary

  • Tweets Analyzed:3,245
  • Avg Likes per Tweet:29.3
  • Avg Retweets per Tweet:15.2
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,245 tweets

On average, their tweets receive around 1,292 likes and 477 retweets, indicating moderate to high engagement. Their content is well-received and shared within their niche community.

29.3

Avg Likes/Tweet

15.2

Avg Retweets/Tweet

95,092

Total Likes

49,258

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

14

Median Likes

7

Median Retweets

35

75th Percentile

2,080

Top Tweet

0.36

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

79.4%

Original

9.9%

Replies

9.8%

Retweets

1.0%

Quotes

0.0%

Threads

0.5%

With Media

98.8%

With Links

82.5%

With #Tags

54.6%

With @Mentions

68.7%

With Emojis

279

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.12

Reply/Original Ratio

0.1

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

75.4%

Weekday Posts

24.6%

Weekend Posts

Top Hashtags

#trees4resilience (888) #agroforestry (303) #biodiversity (220) #cop27 (217) #soil (207) #restoration (164) #publication (159) #climatechange (147) #treespeopleplanet (124) #cop15 (115)

Most Mentioned

@cifor (894) @cifor_icraf (198) @icraf (182) @globallf (135) @lawinowiecki (97) @ca4sh_global (91) @regreenafrica (87) @forestsmatter (62) @fao (55) @elianeubalijoro (45)

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Content Strategy Analysis

Based on 3,245 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,575 (79%)
Replies 321 (10%)
Retweets 317 (10%)
Quote Tweets 32 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 317 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,245 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

Their audience is likely interested in environmental sustainability, agriculture, and climate change. They may include researchers, policymakers, and environmental advocates.

Average

Audience Quality

25.4%

Suspicion Index

27.4%

Low-Quality %

45

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

36.0%

Empty Bio

29.0%

<10 Tweets

15.2%

Mass Following (>2K)

0.0%

New (<90 days)

52.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.2%

No URL

18.8%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

4,352,681

Total Potential Reach

45

Median Follower Reach

183

75th Percentile Reach

5.4%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

44.7%

Creators

4,467 accounts

26.3%

Consumers

2,630 accounts

29.0%

Dormant

2,903 accounts

76

Verified Followers

0.76% of total

12.0%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (213) India (87) Nigeria (87) Kenya (82) Kampala, Uganda (78) New Delhi, India (59) Nairobi (51) Lagos, Nigeria (38) Ethiopia (37) United States (33)

76

Verified Followers

0.76% of total

741

Protected Accounts

7.41% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ONUBrasil 383,820 Diplomacy Sustainable Development, Human Rights, Global Goals
@travisa850 129,360 Cannabis Advocate Cannabis, GreenLove, Travel
@MorelDLeon 127,109 - -
@agencia_sinc 116,630 Science journalism ciencia, noticias, acceso libre
@Adamitv 89,643 Journalist Current Affairs, Activism, Social Media
@SundarrajanG 76,824 Climate Activist Climate activism, Environmentalism, Social activism
@jameslhbartlett 76,809 Entrepreneur Business, Innovation, Life-long Learning
@eliasmunshya 62,304 Lawyer Law, Theology, Therapy
@KulikovUNIATF 62,220 Public Health Global Health, Universal Health Coverage, Sustainable Development
@SADC_News 58,283 International Organization politics, development, Africa

Top Keywords in Follower Bios

climate (316) student (228) change (208) development (194) environmental (191) agriculture (185) love (173) food (171) sustainable (169) life (165)

Top Hashtags in Follower Bios

#savesoil (35) #sustainability (18) #climatechange (17) #climateaction (16) #sdgs (15) #environment (13) #biodiversity (12) #consciousplanet (11) #agriculture (10) #foodsecurity (9)

6,395

Followers With Bio

3,605

Followers Without Bio

63.95%

% With Bio

36.05%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,245 analyzed

9,811

Combined Engagement

4,379

Total Likes

5,432

Total Retweets

1,962

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Agroforestry Soil Health Climate Change Food Systems Sustainability Environmental Policy
World Agroforestry
@ICRAF

🌳 Agroforestry is not just a matter of adding trees to farms. To realize its potential, practitioners need to understand its principles. 📚 Agroforestry: A primer - is a guide to #agroforestry principles &amp; concepts – and how to use them effectively. 👉 https://t.co/fPSSKXaSQ

2022-09-16
Retweets: 527 Likes: 1,553 Engagement: 2,080
World Agroforestry
@ICRAF

Although #soil is the very basis of the world’s food systems, It has never been officially recognized at COP. First-ever food systems pavilion at #COP27  will shine spotlight on soil - the foundation of life on land. 🔗: https://t.co/d8SkdYDWui #SaveSoil #Trees4Resilience

2022-11-10
Retweets: 544 Likes: 1,465 Engagement: 2,009
World Agroforestry
@ICRAF

"There is a strong link between soil health, human health and planetary health. Just as human skin envelops and protects the body, #soil provides the Earth’s protective covering." 🌏 @lawinowiecki ➡️: https://t.co/HB0akucmdJ #SaveSoil #Trees4Resilience https://t.co/rPZLDnsdzx

2022-10-23
Retweets: 565 Likes: 1,361 Engagement: 1,926
World Agroforestry
@ICRAF

RT @SadhguruJV: Wonderful to see soil get a seat at the high table at #COP27. #SaveSoil. Let’s make it happen. -Sg @COP27P @cpsavesoil @CIFOR @ca4sh_global https://t.co/aeVj7z0dWK

2022-11-09
Retweets: 1,924 Likes: 0 Engagement: 1,924
World Agroforestry
@ICRAF

RT @SadhguruJV: May #WorldSoilDay become a day of gratitude &amp; celebration of the Giver of Life on this planet, not a day to assuage its cry of distress. May we walk the path until the agricultural soils of the world are bursting with Life. Let’s make it happen.-Sg #SaveSoil @

2022-12-05
Retweets: 1,872 Likes: 0 Engagement: 1,872

Key Insights & Takeaways

They emphasize the importance of understanding agroforestry principles to maximize its potential. They highlight the lack of official recognition of soil in global climate agreements like COP. They connect soil health to human and planetary health, drawing parallels to human skin protection.

Strengths

  • + Established follower base of 124,324
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ICRAF reveals an growing Twitter presence with 124,324 followers. The account demonstrates a content-creator strategy, averaging 44.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025