ICRC
100 countries, 1 humanitarian mission: to uphold #IHL and protect + assist people affected by conflict and violence.
2,298,246
Followers
1,466
Following
24,802
Tweets
178.5
Avg Engagement
5,125
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ICRC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-10-26
- Verification:Yes
- Location:Geneva
Data Summary
- Tweets Analyzed:3,234
- Avg Likes per Tweet:120.2
- Avg Retweets per Tweet:58.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,234 tweetsThe @ICRC's tweets are well-received, with high average likes and retweets, indicating strong public interest in their content. Their verified status and consistent messaging contribute to their high engagement rates.
120.2
Avg Likes/Tweet
58.3
Avg Retweets/Tweet
388,767
Total Likes
188,646
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
33
Median Likes
22
Median Retweets
127
75th Percentile
53,653
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
47.5%
Original
13.1%
Replies
37.8%
Retweets
1.7%
Quotes
0.0%
Threads
0.6%
With Media
43.6%
With Links
46.8%
With #Tags
42.9%
With @Mentions
30.8%
With Emojis
175
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.28
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.7%
Weekday Posts
22.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,234 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,222 retweets (38% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,234 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes individuals and organizations interested in humanitarian law, conflict zones, and global humanitarian efforts. They also engage with policymakers, journalists, and the general public concerned about war and its impact.
Average
Audience Quality
28.4%
Suspicion Index
32.0%
Low-Quality %
26
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.1%
Empty Bio
35.1%
<10 Tweets
13.8%
Mass Following (>2K)
0.0%
New (<90 days)
59.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.0%
No URL
24.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
53,503,356
Total Potential Reach
26
Median Follower Reach
152
75th Percentile Reach
6.5%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
41.9%
Creators
20,929 accounts
23.1%
Consumers
11,537 accounts
35.1%
Dormant
17,534 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,468
Verified Followers
1.45% of total
10,825
Protected Accounts
10.72% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,469 | Wrestler | Wrestling, Motivation, Self-promotion |
| @StationCDRKelly | 5,272,500 | Astronaut | Space, Endurance, Stars |
| @ThuliMadonsela3 | 1,738,322 | Advocate | Social Justice, Advocate, Governance |
| @MaryLTrump | 1,649,374 | Activist | #blacklivesmatter, LGBTQ+, pronouns |
| @lasillavacia | 1,431,353 | Journalist | politics, Colombia, journalism |
| @javerias | 1,326,991 | Journalist | Photography, Journalism, Child Labour |
| @TheNationalNews | 1,123,212 | News Outlet | Middle East, News, UAE |
| @susannareid100 | 905,939 | Presenter | News, TV, Charity |
| @Declaracion | 905,707 | - | - |
| @UMonline | 814,798 | News Outlet | News, Malaysia, Updates |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,544
Followers With Bio
37,453
Followers Without Bio
62.92%
% With Bio
37.08%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,234 analyzed107,540
Combined Engagement
77,149
Total Likes
30,391
Total Retweets
21,508
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
0%
With Links
Topical Analysis:
We’ve received thousands of questions on the Geneva Conventions. So, we’re going to break down the rules of war you need to know right now. All states have signed these – and are legally obligated to follow them. Thread 👇
Our colleagues in #Mariupol are taking shelter in our office. This is how one described the situation 👇
Civilians. 👉 They cannot be attacked. 👉 They must be protected. 👉 They are not a target. Whatever wording you use – the message is the same. It is illegal.
Prisoners of war and detainees. The law states they must be protected. This includes from acts of violence, intimidation, and ill-treatment. They also must be treated with dignity, and not exposed to public curiosity – like circulating images on social media.
Civilian infrastructure. This is schools, hospitals, civilians’ homes, water plants that supply clean water, and electricity lines. Basically, everything that civilians need to go about their daily lives. These are also not a target. We cannot stress this enough.
Key Insights & Takeaways
The @ICRC focuses on educating the public about International Humanitarian Law through clear and concise content. They highlight real-time conflict situations, such as in Mariupol, to raise awareness and encourage empathy. Their use of verified status and consistent messaging builds trust and credibility with their audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 2,298,246
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ICRC reveals an well-established Twitter presence with 2,298,246 followers. The account demonstrates a content-creator strategy, averaging 178.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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