Immigration Services | Kenya

Immigration Services | Kenya

@ImmigrationDept

Official Twitter account for the Directorate of Immigration Services | Kenya

Kenya https://immigration.go.ke/ Joined 2013-07-10 Date of Analysis: Dec 16, 2025

578,155

Followers

141

Following

41,977

Tweets

10.1

Avg Engagement

234

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ImmigrationDept's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2013-07-10
  • Verification:No
  • Location:Kenya

Data Summary

  • Tweets Analyzed:3,196
  • Avg Likes per Tweet:6.6
  • Avg Retweets per Tweet:3.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,196 tweets

The account has moderate engagement with an average of 1,046 likes and 440 retweets per tweet. Engagement appears to be consistent across its content.

6.6

Avg Likes/Tweet

3.5

Avg Retweets/Tweet

21,092

Total Likes

11,049

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

1

75th Percentile

4,230

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

3.0%

Original

93.8%

Replies

3.2%

Retweets

0.0%

Quotes

0.0%

Threads

0.2%

With Media

4.0%

With Links

0.7%

With #Tags

97.8%

With @Mentions

0.5%

With Emojis

56

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

31.57

Reply/Original Ratio

0.01

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

93.4%

Weekday Posts

6.6%

Weekend Posts

Top Hashtags

#kenya (2) #kenyatta (1) #mou (1) #covid19ke (1) #covid (1) #efnskenya (1) #covid19 (1) #curfew (1) #k (1) #mulikacorona (1)

Most Mentioned

@interiorke (170) @immigrationdept (161) @fredmatiangi (126) @statehousekenya (73) @iomkenya (64) @posta_kenya (43) @immigration (41) @ecitizenkenya (35) @williamsruto (22) @iomronairobi (18)

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Content Strategy Analysis

Based on 3,196 tweets

Content Type Distribution

Content Breakdown

Original Tweets 95 (3%)
Replies 2,999 (94%)
Retweets 101 (3%)
Quote Tweets 1 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 101 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,196 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes Kenyan citizens needing immigration services and foreign nationals seeking information. It also targets media and stakeholders interested in immigration policies.

Average

Audience Quality

33.0%

Suspicion Index

47.8%

Low-Quality %

11

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

60.0%

Empty Bio

54.2%

<10 Tweets

2.7%

Mass Following (>2K)

0.0%

New (<90 days)

59.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

95.0%

No URL

35.5%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

11,857,900

Total Potential Reach

11

Median Follower Reach

44

75th Percentile Reach

2.0%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

18.1%

Creators

9,061 accounts

27.7%

Consumers

13,827 accounts

54.2%

Dormant

27,112 accounts

64

Verified Followers

0.13% of total

5.4%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (4,277) Kenya (1,406) Nairobi (1,020) Mombasa, Kenya (421) Eldoret, Kenya (267) Nakuru, Kenya (227) Kisumu, Kenya (152) kenya (148) Kiambu, Kenya (145) nairobi (139)

93

Verified Followers

0.09% of total

3,806

Protected Accounts

3.81% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@StandardKenya 2,225,978 News outlet News, Kenya, Bold
@HUAWEI_TECH4ALL 1,329,626 Technology Technology, Inclusion, Connectivity
@Declaracion 905,604 - -
@ShaffieWeru 460,285 Radio Host Personality, Dad, TV/Radio-Host
@peterndoro 358,602 Journalist Journalism, Broadcasting, Africa
@hellenjeriKe 301,849 Banker Finance, Dubai, Hustling
@osoroKE 300,746 Digital Marketer Digital Marketing, Insurance, Credit
@silasjakakimba 281,826 Lawyer JESUS Christ, Law, Raila Odinga
@SSscoop475 242,311 Activist World Peace, Civil Rights, Tibetan Buddhism
@AAbdishakur 234,536 Politician Politics, Leadership, Presidential candidate

Top Keywords in Follower Bios

god (2,324) life (1,637) love (1,511) engineer (848) business (817) kenya (784) simple (735) father (634) humble (613) kenyan (544)

Top Hashtags in Follower Bios

#ggmu (54) #mufc (47) #coyg (30) #arsenal (20) #ynwa (19) #1 (13) #god (12) #a (12) #cfc (11) #bitcoin (11)

43,104

Followers With Bio

56,896

Followers Without Bio

43.1%

% With Bio

56.9%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,196 analyzed

11,343

Combined Engagement

7,921

Total Likes

3,422

Total Retweets

2,269

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

40%

With @Mentions

60%

With Links

Topical Analysis:

Passport Processing Public Services Official Communication Complaints Contact Information Immigration Policies

Key Insights & Takeaways

The account prioritizes direct contact information for urgent matters It frequently shares links to official statements and processing updates The bio and top tweets emphasize accessibility and transparency

Strengths

  • + Established follower base of 578,155
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ImmigrationDept reveals an growing Twitter presence with 578,155 followers. The account demonstrates a conversation-first approach, averaging 10.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025