Revista InformaBTL
Revista especializada en #marketing de #consumo, #BTL, #Retail, #Promociones, #Activaciones, #eCommerce, #Shopper, #Trade. Suscríbete: https://www.informabtl.com/subscriptions/?utm_source=instagram&utm_medium=ZS
52,214
Followers
9,231
Following
158,974
Tweets
75.0
Avg Engagement
1,674
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @InformaBTL's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-14
- Verification:No
- Location:Ciudad de México
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:1.4
- Avg Retweets per Tweet:73.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 75 likes and 23 retweets per tweet. The content often includes links to original articles, which may drive traffic and interaction.
1.4
Avg Likes/Tweet
73.6
Avg Retweets/Tweet
4,484
Total Likes
239,292
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
176,423
Top Tweet
1.44
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
96.4%
Original
1.6%
Replies
1.8%
Retweets
0.2%
Quotes
0.0%
Threads
0.0%
With Media
97.9%
With Links
63.0%
With #Tags
6.1%
With @Mentions
28.1%
With Emojis
203
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.8%
Weekday Posts
7.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 59 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely marketing professionals, retailers, and business analysts interested in consumer trends and brand strategies. They are engaged with content that highlights promotions, activations, and brand collaborations.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
60
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
73.7%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
10,507,642
Total Potential Reach
60
Median Follower Reach
239
75th Percentile Reach
7.4%
>1K followers
1.1%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,082
Protected Accounts
10.82% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @rogerhamilton | 920,777 | Entrepreneur | education, entrepreneurship, futurism |
| @followersyacom | 487,106 | Social Media Manager | Social Media, Marketing, Descuento |
| @WarrenWhitlock | 475,480 | Entrepreneur | blockchain, AI, digitalmarketing |
| @armandoaraiza | 425,802 | Actor | Productor, Actor, Comunicador |
| @isexton | 312,056 | Global Citizen | Global issues, Activism, Humanity |
| @TamaraMcCleary | 298,264 | CEO | AI, IoT, FutureofWork |
| @ragonro66 | 228,192 | Unknown | - |
| @VictoriaMX | 220,459 | Brewery | cerveza, medida, privacidad |
| @SoyReferee | 175,049 | Sports Journalist | futbol, deportes, entretenimiento |
| @RauliMrd | 165,180 | Artist | Arts, Gizmos, Aviation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,965
Followers With Bio
3,035
Followers Without Bio
69.65%
% With Bio
30.35%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed218,802
Combined Engagement
0
Total Likes
218,802
Total Retweets
43,760
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @shakira: This time for Africa!! 👏🇲🇦 #WorldCup
RT @StephenKing: PINOCCHIO (Netflix): Pure magic.
RT @lopezobrador_: Informo a ustedes que estoy contagiado de #COVID19 y aunque los síntomas son leves, permaneceré en aislamiento y solo realizaré trabajo de oficina y me comunicaré de manera virtual hasta salir adelante.
RT @SismologicoMX: Preliminar: SISMO Magnitud 6.5 Loc 81 km al SUR de COALCOMAN, MICH 22/09/22 01:16:07 Lat 18.05 Lon -103.12 Pf 10 km https://t.co/CvbVNSZbP6
RT @POTUS: It was good to be with my friend President Obrador once again. Mexico is a true partner in pursuing a better future for all our people — one grounded on peace and prosperity. https://t.co/jsOhTMVrsM
Key Insights & Takeaways
The account focuses on in-depth industry analysis and original content, which can position it as a thought leader in the marketing space. It leverages trending topics and collaborations to attract attention and maintain relevance. The use of hashtags and links to articles suggests a strategy to drive traffic and engagement through content sharing.
Strengths
- + Established follower base of 52,214
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @InformaBTL reveals an growing Twitter presence with 52,214 followers. The account demonstrates a content-creator strategy, averaging 75.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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