Instituto Neymar Jr

Instituto Neymar Jr

@InstitutoNJr

O Instituto Projeto Neymar Jr é uma associação civil sem fins lucrativos dedicada às causas sociais.

Praia Grande - Brasil https://institutoneymarjr.org.br/ Joined 2012-10-04 Date of Analysis: Dec 16, 2025

179,347

Followers

95

Following

2,624

Tweets

129.0

Avg Engagement

89

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @InstitutoNJr's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-10-04
  • Verification:No
  • Location:Praia Grande - Brasil

Data Summary

  • Tweets Analyzed:2,584
  • Avg Likes per Tweet:95.5
  • Avg Retweets per Tweet:33.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 2,584 tweets

The account has a moderate engagement rate with an average of 7,841 likes and 1,160 retweets per tweet, indicating a dedicated but not highly interactive audience.

95.5

Avg Likes/Tweet

33.6

Avg Retweets/Tweet

246,644

Total Likes

86,785

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

35

Median Likes

6

Median Retweets

63

75th Percentile

32,698

Top Tweet

0.72

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

91.1%

Original

5.3%

Replies

3.2%

Retweets

0.3%

Quotes

0.0%

Threads

0.0%

With Media

97.5%

With Links

67.0%

With #Tags

62.0%

With @Mentions

17.2%

With Emojis

141

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.06

Reply/Original Ratio

0.11

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

83.6%

Weekday Posts

16.4%

Weekend Posts

Top Hashtags

#institutoneymarjr (811) #neymar (780) #institutonjr (134) #projetosocial (118) #injr (91) #neymarjr (89) #sóoconhecimentoliberta (66) #oamortáaí (61) #ojardimglóriamudou (51) #inclusaosocial (25)

Most Mentioned

@institutonjr (1032) @neymarjr (266) @visaolaser (43) @youtube (34) @vultcosmetica (28) @sbtonline (24) @psg_inside (23) @fcbarcelona (22) @thiaguinhocomth (22) @fabercastell_br (21)

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Content Strategy Analysis

Based on 2,584 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,355 (91%)
Replies 138 (5%)
Retweets 82 (3%)
Quote Tweets 9 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 82 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 2,584 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes fans of Neymar Jr. and Brazilian football, as well as individuals interested in social causes and community initiatives.

Average

Audience Quality

30.0%

Suspicion Index

33.6%

Low-Quality %

8

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

37.9%

Empty Bio

43.1%

<10 Tweets

8.5%

Mass Following (>2K)

0.0%

New (<90 days)

65.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.0%

No URL

29.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

33,471,855

Total Potential Reach

8

Median Follower Reach

67

75th Percentile Reach

5.0%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

35.2%

Creators

17,579 accounts

21.7%

Consumers

10,856 accounts

43.1%

Dormant

21,565 accounts

50

Verified Followers

0.1% of total

1.2%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Brasil (620) Sao Paulo, Brazil (617) São Paulo, Brasil (556) Rio de Janeiro, Brazil (402) Rio de Janeiro, Brasil (373) Brazil (351) Dhaka, Bangladesh (148) Paris, France (147) São Paulo (127) Santos, Brasil (119)

69

Verified Followers

0.07% of total

7,229

Protected Accounts

7.23% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ClaudiaLeitte 14,504,673 Singer Music, Collaboration, Entertainment
@PSG_inside 14,337,661 Sports Football, eSports, Judo
@jairbolsonaro 11,339,333 Politician Politics, Military, Brazil
@SantosFC 3,105,631 Football Club Football, Sports, Brazil
@WanessaCamargo 2,476,450 Singer Music, Family, Brazil
@cantordaniel 2,106,200 Singer Music, Performance, Entertainment
@peqitw 1,906,709 Politician Technology, Innovation, Entrepreneurship
@glendakozlowski 960,229 Content Creator communication, content creation, variety
@filipebarrost 809,199 Politician politics, Brazil, Jair Bolsonaro
@DoentesPFutebol 805,570 Sports Blogger Futebol, Informação, Opinião

Top Keywords in Follower Bios

deus (4,058) nao (2,667) futebol (2,041) vida (1,933) tudo (1,792) familia (1,371) brasil (1,290) sempre (1,222) football (1,097) feliz (1,043)

Top Hashtags in Follower Bios

#bolsonaro2022 (30) #neymar (28) #psg (28) #teampsg (24) #deus (22) #fechadocombolsonaro (17) #football (16) #bolsonaro (15) #flamengo (15) #bolsonaro22 (15)

55,649

Followers With Bio

44,351

Followers Without Bio

55.65%

% With Bio

44.35%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 2,584 analyzed

82,514

Combined Engagement

46,191

Total Likes

36,323

Total Retweets

16,503

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Social Causes Brazilian Football Neymar Jr. Influence Public Engagement Non-Profit Initiatives

Key Insights & Takeaways

The account frequently shares content related to Neymar Jr. and Brazilian football events, which likely drives engagement. The use of hashtags and mentions of public figures like Jair Bolsonaro suggests a strategic approach to increase visibility. The account's focus on social causes aligns with its non-profit mission, which may attract a specific audience interested in community impact.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 179,347
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @InstitutoNJr reveals an well-established Twitter presence with 179,347 followers. The account demonstrates a content-creator strategy, averaging 129.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025