US Department of the Interior

US Department of the Interior

@Interior

Stewarding conservation and powering our future. For news & policy: @USInteriorPress

Washington, DC https://www.doi.gov/ Joined 2009-09-22 Date of Analysis: Dec 16, 2025

4,917,573

Followers

118,853

Following

26,630

Tweets

717.1

Avg Engagement

7,608

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Interior's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-09-22
  • Verification:Yes
  • Location:Washington, DC

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:578.3
  • Avg Retweets per Tweet:138.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains consistent engagement with its followers, often sharing visually appealing content that encourages interaction. It leverages trending topics and events to boost visibility.

578.3

Avg Likes/Tweet

138.8

Avg Retweets/Tweet

1,879,467

Total Likes

451,156

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

344

Median Likes

80

Median Retweets

957

75th Percentile

39,200

Top Tweet

0.15

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

67.3%

Original

14.2%

Replies

17.8%

Retweets

0.7%

Quotes

0.0%

Threads

18.6%

With Media

78.8%

With Links

34.8%

With #Tags

65.4%

With @Mentions

8.6%

With Emojis

220

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.21

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

83.4%

Weekday Posts

16.6%

Weekend Posts

Top Hashtags

#findyourpark (98) #california (72) #alaska (55) #wyoming (51) #utah (49) #virtualvisit (42) #teampubliclands (38) #colorado (38) #arizona (36) #washington (35)

Most Mentioned

@usfws (185) @blmnational (148) @usgs (123) @natlparkservice (119) @secbernhardt (114) @secdebhaaland (103) @usbr (80) @yellowstonenps (66) @interior (66) @osmre (51)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,187 (67%)
Replies 462 (14%)
Retweets 577 (18%)
Quote Tweets 24 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 577 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely interested in environmental issues, wildlife, and conservation efforts. They are engaged with content that educates and entertains through storytelling and visuals.

Average

Audience Quality

33.6%

Suspicion Index

46.8%

Low-Quality %

9

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

57.5%

Empty Bio

47.3%

<10 Tweets

7.9%

Mass Following (>2K)

0.0%

New (<90 days)

67.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.4%

No URL

36.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

30,276,934

Total Potential Reach

9

Median Follower Reach

59

75th Percentile Reach

3.1%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

31.7%

Creators

15,827 accounts

21.0%

Consumers

10,502 accounts

47.3%

Dormant

23,671 accounts

642

Verified Followers

1.28% of total

4.8%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (609) California, USA (175) USA (161) Washington, DC (157) Texas, USA (151) Florida, USA (141) Los Angeles, CA (127) Chicago, IL (110) New York, USA (95) Seattle, WA (93)

1,012

Verified Followers

1.0% of total

9,752

Protected Accounts

9.66% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,276 Wrestler Wrestling, Motivation, Self-promotion
@StateDept 6,414,017 Government Diplomacy diplomacy, foreign affairs, global engagement
@funder 1,107,070 Journalist Politics, Journalism, Music
@samrujlok 951,784 Documentary Filmmaker Documentary, Streaming, Global
@itzzzmad 629,390 - -
@Ivy_Ferguson 405,592 Model Playboy, Desert, Wanderer
@NASAClimate 356,640 Climate Scientist Climate science, Rocket science, Exploration
@cynaramenezes 347,802 Journalist politics, journalism, cooking
@brikeilarcnn 325,442 Journalist Army, mom, journalism
@BNBuzz 303,650 Bookseller Books, Reading, Social Media

Top Keywords in Follower Bios

love (2,962) life (2,056) lover (1,294) mom (1,266) world (1,094) god (993) family (908) wife (899) husband (884) nature (790)

Top Hashtags in Follower Bios

#blm (112) #resist (77) #blacklivesmatter (72) #maga (53) #1 (49) #voteblue (48) #2a (29) #bitcoin (28) #nature (25) #billsmafia (24)

46,042

Followers With Bio

54,954

Followers Without Bio

45.59%

% With Bio

54.41%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

94,302

Combined Engagement

67,490

Total Likes

26,812

Total Retweets

18,860

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Conservation Wildlife Environmental Policy Education Storytelling Public Engagement
US Department of th…
@Interior

Are you ready for #FatBearWeek? Next week, @KatmaiNPS holds its annual competition so you can judge which chubby cubby takes this year's title. Pic of last year's winner: 435 Holly #Alaska https://t.co/eKjNAYYAJx

2020-09-24
Retweets: 8,095 Likes: 31,105 Engagement: 39,200
US Department of th…
@Interior

And the winner of #FatBearWeek is 747! 🐻👑 The King of #Chonk! Thanks to everyone who voted &amp; took a moment to learn about these fascinating animals @KatmaiNPS #Alaska https://t.co/JneIDuv4GW

2020-10-07
Retweets: 4,422 Likes: 15,359 Engagement: 19,781
US Department of th…
@Interior

Release the kraken! 🐙 A giant Pacific octopus is making its way through the Yaquina Head tidepools in Oregon. This incredible creature is a master of disguise and can adapt to its environment by changing its skin color and texture, as seen near this video's end. https://t.co/J

2023-02-16
Retweets: 1,533 Likes: 12,832 Engagement: 14,365
US Department of th…
@Interior

RT @realDonaldTrump: 30 DAYS TO SLOW THE SPREAD #COVIDー19 https://t.co/p9j7kZsD7b https://t.co/RSUHRfT8If

2020-04-01
Retweets: 11,023 Likes: 0 Engagement: 11,023
US Department of th…
@Interior

Fresh snow @YosemiteNPS is beyond beautiful. Wishing you peace, joy and time in the great outdoors this season. From all of us at Interior, Merry Christmas and happy holidays! Video courtesy Mark Bouldoukian #California https://t.co/qyMDh19VDk

2020-12-25
Retweets: 1,739 Likes: 8,194 Engagement: 9,933

Key Insights & Takeaways

The account uses trending hashtags and events to drive engagement and awareness. It emphasizes storytelling and visual content to educate and entertain its audience. It frequently collaborates with national parks and conservation organizations to share impactful stories.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 4,917,573
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Interior reveals an well-established Twitter presence with 4,917,573 followers. The account demonstrates a content-creator strategy, averaging 717.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025