InvestmentNews
InvestmentNews is the leading source of news, analysis and information essential to the financial advisory community.
87,028
Followers
1,426
Following
40,442
Tweets
1.9
Avg Engagement
1,362
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @investmentnews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-08-07
- Verification:Yes
- Location:New York
Data Summary
- Tweets Analyzed:3,226
- Avg Likes per Tweet:1.0
- Avg Retweets per Tweet:0.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,226 tweetsOn average, tweets receive 18 likes and 8 retweets, indicating a moderate level of interaction. The verified status of 1.8% suggests a mix of personal and brand accounts.
1.0
Avg Likes/Tweet
0.9
Avg Retweets/Tweet
3,119
Total Likes
2,877
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
3
75th Percentile
69
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
95.6%
Original
0.6%
Replies
3.7%
Retweets
0.1%
Quotes
0.0%
Threads
0.0%
With Media
99.5%
With Links
90.6%
With #Tags
70.9%
With @Mentions
0.6%
With Emojis
194
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.6%
Weekday Posts
12.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,226 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 120 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,226 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of financial advisors, investment professionals, and industry stakeholders. The content is tailored to provide insights relevant to the advisory community and fintech developments.
Average
Audience Quality
30.5%
Suspicion Index
37.9%
Low-Quality %
17
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.6%
Empty Bio
41.4%
<10 Tweets
12.7%
Mass Following (>2K)
0.0%
New (<90 days)
60.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.6%
No URL
31.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,767,782
Total Potential Reach
17
Median Follower Reach
101
75th Percentile Reach
4.5%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
36.1%
Creators
3,611 accounts
22.4%
Consumers
2,245 accounts
41.4%
Dormant
4,144 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
177
Verified Followers
1.77% of total
1,149
Protected Accounts
11.49% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,173 | Wrestler | Wrestling, Motivation, Self-promotion |
| @StartupPro | 979,466 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @ZachBoychuk | 827,726 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @tveitdal | 345,642 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @ryanfoland | 323,231 | Speaker | sailing, speaking, startups |
| @Rortiz_ESPN | 262,431 | Sports Commentator | Futbol, NBA, Boxeo |
| @ClimateGroup | 161,567 | Climate Activist | climate action, clean economy, global warming |
| @jjjinvesting | 157,453 | Investor | Investing, Contrary Options, Vietnam Veteran |
| @tosinolaseinde | 141,059 | Entrepreneur | Finance, Economy, Entrepreneurship |
| @DaleCarnegie | 115,391 | Training | workplace training, development, author |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,538
Followers With Bio
4,462
Followers Without Bio
55.38%
% With Bio
44.62%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,226 analyzed160
Combined Engagement
124
Total Likes
36
Total Retweets
32
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
Carson Group snags another exec from LPL; Former LPL exec Burt White recruits Ryan Detrick for Carson Group's newly created role of chief market strategist https://t.co/n4m2SpyULw #InvestmentNews @BenjiWriter @CarsonGroupLLC https://t.co/cLogkLXUWf
Bill Winterberg returns to adviser #fintech as vice president of financial planning growth at AdvicePay, the fee-payment-process technology created by XY Planning co-founders Michael Kitces and Alan Moore https://t.co/9XQ33z23nn #InvestmentNews @ryanWneal https://t.co/YJxcPFA9ms
Digital RIA Savvy attracts $11 million in venture capital as it launches advisory firm with set of proprietary technology built entirely in-house https://t.co/lT8LiqdZqn #InvestmentNews @ryanWneal https://t.co/M8B5Yw4NwG
IRS boosts limit on 401(k) contributions by record amount amid inflation; the limit will rise by $2,000 to a maximum of $22,500 next year, reflecting the change in the CPI https://t.co/plo5TzXTuF #InvestmentNews #401k @IRSnews https://t.co/CRZWsITZO2
"The conversations I have are so candid. People don't feel like they need to hide, they can be their authentic selves within the @OnyxAdvisors Network." - @emilesmattingly, Co-Founder of Onyx, just now during his #IN40 Fireside Chat session, "Together We Rise." 📸: @bryanhasling
Key Insights & Takeaways
The account frequently highlights executive movements within financial services firms, indicating a focus on industry trends and leadership changes. It shares updates on fintech innovations and venture capital investments, showing an interest in technological advancements in the advisory space. The content often includes news about new advisory firms and proprietary technologies, suggesting a strategic emphasis on innovation and growth in the financial services sector.
Strengths
- + Established follower base of 87,028
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @investmentnews reveals an growing Twitter presence with 87,028 followers. The account demonstrates a content-creator strategy, averaging 1.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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