INVEST UP
'INVEST UP', Lucknow, U.P., India, is the newly created Investment Promotion & Facilitation Agency of Government of Uttar Pradesh
10,896
Followers
337
Following
10,790
Tweets
103.6
Avg Engagement
34
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @_InvestUP's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-12-16
- Verification:No
- Location:Lucknow, Uttar Pradesh
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.2
- Avg Retweets per Tweet:100.4
- Followers Analyzed:9,229
Engagement Analysis
Based on 3,250 tweetsThe account has moderate engagement with an average of 112 likes and 64 retweets per tweet. The engagement is likely driven by news about high-profile events and investments.
3.2
Avg Likes/Tweet
100.4
Avg Retweets/Tweet
10,347
Total Likes
326,309
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
34
Median Retweets
63
75th Percentile
73,268
Top Tweet
9.51
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
8.7%
Original
0.6%
Replies
90.7%
Retweets
0.1%
Quotes
0.0%
Threads
0.0%
With Media
94.1%
With Links
63.4%
With #Tags
98.1%
With @Mentions
6.1%
With Emojis
224
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
72.5%
Weekday Posts
27.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 2,947 retweets (91% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,229 followersThe primary audience includes investors, business professionals, and stakeholders interested in Uttar Pradesh's economic growth. Followers are likely to be interested in government projects and investment opportunities.
Average
Audience Quality
22.3%
Suspicion Index
19.9%
Low-Quality %
47
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.8%
Empty Bio
16.8%
<10 Tweets
18.0%
Mass Following (>2K)
0.0%
New (<90 days)
52.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.4%
No URL
8.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
34,702,177
Total Potential Reach
47
Median Follower Reach
194
75th Percentile Reach
7.5%
>1K followers
1.2%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
58.9%
Creators
5,436 accounts
24.3%
Consumers
2,243 accounts
16.8%
Dormant
1,550 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
190
Verified Followers
2.06% of total
676
Protected Accounts
7.32% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,108,445 | Wrestler | Wrestling, Motivation, Self-promotion |
| @kpmaurya1 | 4,447,653 | Politician | Politics, Uttar Pradesh, Leadership |
| @UPGovt | 3,582,566 | Government | Politics, Uttar Pradesh, Official announcements |
| @zlj517 | 1,999,826 | Spokesman | Geopolitics, Diplomacy, Communication |
| @PiyushGoyalOffc | 1,421,453 | Politician | Commerce, Industry, Textiles |
| @uptourismgov | 531,859 | Tourism | Travel, Culture, Heritage |
| @SidharthNSingh | 520,316 | Politician | MSME, Investment, Textile |
| @SureshKKhanna | 484,288 | Politician | Finance, Parliamentary Work, Medical Education |
| @MSDESkillIndia | 299,119 | Skill Development | Skill Development, Youth Empowerment, High Standards |
| @NandiGuptaBJP | 219,222 | Politician | Politics, Aviation, Welfare |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,385
Followers With Bio
2,844
Followers Without Bio
69.18%
% With Bio
30.82%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed112,409
Combined Engagement
0
Total Likes
112,409
Total Retweets
22,482
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @narendramodi: शानदार शताब्दी का ईश्वर चरणों में विराम... मां में मैंने हमेशा उस त्रिमूर्ति की अनुभूति की है, जिसमें एक तपस्वी की यात्रा, निष्काम कर्मयोगी का प्रतीक और मूल्यों के प्रति प्रतिबद्ध जीवन समाहित रहा है। https://t.co/yE5xwRogJi
RT @narendramodi: Addressing the nation on Independence Day. https://t.co/HzQ54irhUa
RT @IMFNews: IMF Growth Projections: 2023 USA🇺🇸: 1.4% Germany🇩🇪: 0.1% France🇫🇷: 0.7% Italy🇮🇹: 0.6% Japan🇯🇵: 1.8% UK🇬🇧: -0.6% China🇨🇳: 5.2% India🇮🇳: 6.1% Russia🇷🇺: 0.3% Brazil🇧🇷: 1.2% Mexico🇲🇽: 1.7% KSA🇸🇦: 2.6% Nigeria🇳🇬: 3.2% RSA🇿🇦: 1.2% https://t.co/4ifKc9qi4j #
RT @narendramodi: Tomorrow, 16th July is a special day for my sisters and brothers of the Bundelkhand region. At a programme in Jalaun district, the Bundelkhand Expressway will be inaugurated. This project will boost the local economy and connectivity. https://t.co/wYy4pRQgx4 h
RT @narendramodi: Smt. Droupadi Murmu Ji has been an outstanding MLA and Minister. She had an excellent tenure as Jharkhand Governor. I am certain she will be an outstanding President who will lead from the front and strengthen India's development journey.
Key Insights & Takeaways
The account frequently shares updates on major government projects and events, which likely attract attention and engagement. It emphasizes collaboration between the state government and private sector, highlighting investment opportunities. The use of hashtags and links to news articles suggests a strategy to increase visibility and drive traffic to related content.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 10,896
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @_InvestUP reveals an well-established Twitter presence with 10,896 followers. The account demonstrates a content-creator strategy, averaging 103.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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